Unconventional Life – Podcast, Blog, Live Events

Category: Business

  • How to Travel the World For Free While Getting Top Hotels to Pay You with Instagram Influencer Zach Benson

    How to Travel the World For Free While Getting Top Hotels to Pay You with Instagram Influencer Zach Benson

    Zach Benson is the founder of Assistagram, an Instagram growth agency that reaches a network of 500M+ across its Instagram accounts. Assistagram has engineered the social media strategy behind top-tier brands like The Four Seasons and The Ritz Carlton.  He is also the founder of Tribe Influencer, an online course designed specifically for those wanting to learn how to become an official travel and lifestyle influencer.

    In Zach’s podcast, you will learn…

      • How he gets paid to travel the world
      • Why he is compelled to help people through Instagram
      • How to boost your numbers and expand your network
      • And much more…

    “Content is king. It’s always going to be king, and with great content comes crazy growth”

    If you’re one of Zach’s followers on Instagram, you may have seen some of the luxury hotels he’s been paid to stay at.  With over 300+ free nights under his belt, it’s easy to see why Zach is the best in the world at travel hacking.  While he may not be the first to discover travel hacking (think earning points for flights through credit cards), he’s found a way to offer immense value while experiencing the richness and wonder of resorts across the globe.

    Hotels are always in need of exposure, new content, perspective, tools and efficiency tricks.  In recent years, hotels have been selling out months in advance because of Instagram and influencer marketing.  By offering exposure and placement in travel pages, influencers have found a way to leverage their gifts within the hospitality industry.

    Founding two companies, Assistagram and Tribe Influencer, Zach has seen the wildfire growth that happens with great content and strategic systems.  Dedicated to helping others be the savvy influencers they were born to be, Zach’s answered a few common questions for you to confidently dive into Instagram and unleash the influencer within.

    What is Instagram and why should I use it? Simply put, Instagram is the most engaging platform in the world for captivating content.  It is perfect for branding and marketing, as it features profiles and photos that span an abundance of different interests.  From puppy pics to product launches, secret getaways to death-defying accomplishments, it’s hard to remember life without this platform.  Whether you want to drool over decadent dishes or scroll the latest news, there is something for everyone to discover and desire.  It’s a hub to be heard on, somewhere people can celebrate and comment on what you want to share.

    Adopted from South Korea, Zach grew up in Iowa somewhat confused about his place in this world.  A speech impediment kept him rather quiet for most of his life, and it wasn’t until he found dance that he started to be more confident.  Being able to give back and help people find their voice to speak to the world is one of the biggest reasons Zach loves Instagram so much — he’s found a way to continuously provide value and enrich the experience for more than just himself in the process. 

    I don’t have a big following, where do I start? If you don’t have a big account yet, don’t worry.  Focus on your strengths, what can you provide?  Zach recommends just getting into action.  For his travel hacking, he chooses a place he wants to stay and reaches out at least a month before.  His focus is 4-5 star hotels.  He sends an email and will follow up as needed.   When Zach is pitching these hotels, he is committed to finding a win-win, and most of all offering tons of value.  You may hear some ‘no’s’, but keep going. 

    Zach also suggests helping out other big accounts, building relationships with others in your field of interest, and asking if you can help leverage their accounts. 

    How can I boost my network? It’s all about posting epic content.  The more engagement you have with your audience the better.  A quick tip for those just starting out — repost viral content that others have posted.  Begin with the end in mind and learn what your target audience responds well to.  Zach advises mastering the basics.  Create captivating content, research hashtags, and join engagement groups.  The more your research the basics, the better.

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    Amelia Broughton is a relational facilitator and purveyor of connection, pioneering a more connected, communication-savvy, and emotionally intelligent planet. She facilitates Authentic Relating and Relational Leadership in various settings and communities. Her expertise is in team dynamics and interpersonal relations. With over 10 years of experience on teams and in communities, Amelia’s vision for the world is one of beautiful interconnection, a place where we put down the distractions and to-do lists to bask in the miracles that surround us. The type of connection that nourishes us internally, externally and has every one of us feel seen, heard and loved with a true sense of belonging.  An active Unconventional Life member, Amelia recently became our Operations Director and will be consistently contributing her writing. 

  • Multitalented? How to Fuse Your Business and Artistic Passion into Your Life

    Multitalented? How to Fuse Your Business and Artistic Passion into Your Life

    David Andrew Wiebe is the host of The New Music Industry Podcast, founder of The Music Entrepreneur HQ, and author of The New Music Industry: Adapting, Growing, and Thriving in The Information Agebook, and The Essential Guide to Music Entrepreneurship. A multi-talented entrepreneur, he is also highly skilled in audio, video, music, and multimedia design.

    In David’s episode, you will learn…

    • How to navigate entrepreneurship when you have so much to offer
    • The importance of building a team to support your vision
    • How to be a “Both, And” person
    • And much more…

    Sound Strategies for the Beginner Entrepreneur

    Overcome Shiny Object Syndrome

    If you identify as a multipotentialite, the diverse range of gifts and skills you have to offer is vast.  With so much curiosity and interest, it can be frustrating when you’re trying to figure out where to invest your time and energy.  After all, everything seems to have so much potential!

    Wiebe shares that when he was first starting out he created all the projects and websites that beckoned to be made.  After writing his first book, he realized directing all the websites to one page would be the most efficient strategy instead of continuously writing a book for each website.  He recommends validating your exciting idea first before making anything. Once you know there is demand, it’s time to start creating.

    Insights are rapidly available, but the integration or materialization of said insight takes time and energy.  Write out your most desirable ideas and ask people you know for feedback. See what sticks and take action in the direction with the most traction.  Commit to focusing your attention on this idea for 90 days and see what comes into fruition. Allow yourself to be process-oriented instead of results-oriented along the way.  Most of all, make sure you’re enjoying yourself.

    Start with The Basics

    After being introduced to network marketing, Wiebe realized that the core components of the techniques, skills, and content he was being given could map to just about anything.  He swiftly started to apply the principles to his musical entrepreneurship and dedicated his time to increase his success.

    When you’re first starting out as an entrepreneur, you may be easily overwhelmed with the endless content flying out every crevasse of the internet.  Instead of getting caught up with the excess, try to find a blueprint of an already successful or familiar model. Be willing to adapt and practice fluidity as your business evolves, but start by solidifying your basic outline first.

    Conquer Those Defeating Tendencies

    Along the way, you will likely meet obstacles, jump hurdles, and come up against some diminishing thoughts.  Wiebe remembers his moments of questioning his projects, and shares that comparing his work to others success got the best of him at times.

    Having a strong mindset and continuously coming back to the bigger picture of your creation will support you when you’re struggling.  He suggests finding people that compliment your vision and building a team of individuals that are skilled at the tasks that are less desirable to you.  Find a way to focus your energy on the things you love to do and know that you don’t have to do it alone.

     Amelia Broughton is a relational facilitator and purveyor of connection, pioneering a more connected, communication-savvy, and emotionally intelligent planet. She facilitates Authentic Relating and Relational Leadership in various settings and communities. Her expertise is in team dynamics and interpersonal relations. With over 10 years of experience on teams and in communities, Amelia’s vision for the world is one of beautiful interconnection, a place where we put down the distractions and to-do lists to bask in the miracles that surround us. The type of connection that nourishes us internally, externally and has every one of us feel seen, heard and loved with a true sense of belonging.  An active Unconventional Life member, Amelia recently became our Operations Director and will be consistently contributing her writing.

  • How this Producer went from Nowhere to Next Level

    How this Producer went from Nowhere to Next Level

    Justin Ching is the founder of the production company, j-school, that specializes in empowering underrepresented communities to tell their own stories, in their own voices.  He is also an award-winning showrunner who has produced hit series for Amazon, FOX, and YouTube.

    In Ching’s episode, you will learn:

    • How fierce dedication to his path paid off
    • Why he’s changing the narrative for underrepresented communities
    • How to uplevel your visualization game
    • And so much more…

    Thought-provoking questions from Ching’s podcast…

    When will you know you’ve made it? Ching shares right off the bat that even with huge accolades and over 10 years in production, he still has imposter syndrome.  However, this man values the blush and nervous awe when he hears the list of his achievements, believing that without it you might become potentially over-confident and start to lose your edge.  

    Are you trying to find a powerful perspective to calm your nerves? It’s easy to get caught up in the day-to-day grind and forget to zoom out to see the goals you’ve accomplished along the way.  Take some time to write down everything it’s taken for you to get where you are today. While being a student for life will continuously enrich your human experience, reflect upon what you’ve done too.  Look how far you’ve come to make your next move that much more powerful.

    How hungry are you? Driving five hours round trip every day for a local production company sounds like hell for most people, but Ching was grateful for the time and utilized it to workshop his stories.  As a professional storyteller, many hours are usually spent alone internally editing and processing narratives for films. Being intentional with this time ultimately led Ching to his internship with The Walt Disney Company after he delivered a brilliant elevator pitch about this fierce dedication to his dreams.

    When time seems to drag on and you’re wondering what your commitment is leading towards, remind yourself of the bigger vision.  It’s helpful to remember that what you’re doing right now may not be the end all, but every moment counts as an investment in the future you desire.

    What will it take to achieve your dreams? If you’re anything like Ching, you are out to make a tangible impact on thousands of peoples lives.  By noticing the subtleties within the bigger picture, he’s able to account for the risks and the rewards. Listening to this powerful producer speak, I’m reminded of the quote from Uncle Ben in Spiderman, “with great power comes great responsibility”.  

    When visualizing your big dreams, it’s important to work your way back from the end goal to understand what you might have to let go of or face to level up.  Instead of living the life you’ve inherited, what might you create? What will it take?

     Amelia Broughton is a relational facilitator and purveyor of connection, pioneering a more connected, communication-savvy, and emotionally intelligent planet. She facilitates Authentic Relating and Relational Leadership in various settings and communities. Her expertise is in team dynamics and interpersonal relations. With over 10 years of experience on teams and in communities, Amelia’s vision for the world is one of beautiful interconnection, a place where we put down the distractions and to-do lists to bask in the miracles that surround us. The type of connection that nourishes us internally, externally and has every one of us feel seen, heard and loved with a true sense of belonging.  An active Unconventional Life member, Amelia recently became our Operations Director and will be consistently contributing her writing.

  • How to Cultivate the Confidence You Need to Build Your Empire

    How to Cultivate the Confidence You Need to Build Your Empire

    Lady Colleen Glaeser is a powerhouse woman and self-made millionaire.  She is the owner and operator of 3 companies, and started her first company when she was just 22.  She is also the only female to serve on the board of international directors for the Russian Software Company – AxxonSoft.

    We caught up with Lady Colleen during Unconventional Life South Africa while we staying at her hidden paradise, Karkloof Safari Villas, earlier this year.  

    In Lady Colleen’s episode, you will learn:

    • Why confidence is key to pioneering your own path
    • How to kick your daily stressors with a dose of self-acceptance
    • How personal integrity is vital for a thriving business and network
    • And so much more…

    Inspired Insights from Lady Colleen’s episode:

    The Relationship You Have with Yourself is #1. When I first met Lady Colleen, I was instantly present to the confidence this woman exuded.  She clearly walks her talk and firmly believes that everything comes back to confidence. With a lifetime of achievement and success, this mentality has enabled her with the ability to continuously perform and execute no matter the circumstances.  

    At the end of the day, you are your own life partner, soulmate, and partner-in-crime.  When you’re caught up in a swirl of fear or anxiety, go look in the mirror and remind yourself that you are more than capable of crushing your goals and living the life you truly deserve.  

    Accomplish More Through Creativity. Listening to Lady Colleen inspired me to find creative ways to tap into my confidence reserves.  She shared that she has a collection of brooches that symbolize her mood and are worn for each respective event in her life.  I particularly enjoyed hearing about the back-to-back tigers brooch representing that she has lots of meeting and will be busy all day.  By giving the people in her life a nonverbal heads up, I can see how this purposeful symbol would have intentional rippling effects on her confidence to accomplish efficiently.  

    What nonverbal symbols could you use to communicate your needs ahead of time to your coworkers?  Bonus points if you use something you love to send a message.

    When in Doubt, Be Yourself. If you’re caught worrying about what others are doing, remember that you have a unique gift you have to give the world.  Pave your own path, create your own trends, and be confident in all you do. Lady Colleen’s brief experience working for someone else was enough to cement her desire to be her own boss.  By designing her life to her expectations, she’s been able to continuously thrive and commit to personal integrity over everything. She continuously comes back to prioritizing the relationship with yourself, no matter what. Are you changing yourself to fit into a role or paving a path that inspires you to continuously be 100% you?  Be yourself, the rest will follow.

     Amelia Broughton is a relational facilitator and purveyor of connection, pioneering a more connected, communication-savvy, and emotionally intelligent planet. She facilitates Authentic Relating and Relational Leadership in various settings and communities. Her expertise is in team dynamics and interpersonal relations. With over 10 years of experience on teams and in communities, Amelia’s vision for the world is one of beautiful interconnection, a place where we put down the distractions and to-do lists to bask in the miracles that surround us. The type of connection that nourishes us internally, externally and has every one of us feel seen, heard and loved with a true sense of belonging.  An active Unconventional Life member, Amelia recently became our Operations Director and will be consistently contributing her writing.

  • Elevate Your Brand: Creating a 5-Star Customer Experience

    Elevate Your Brand: Creating a 5-Star Customer Experience

    Dafy Smith is the founder of Timescape, a company that creates bespoke vacations and gives you “once-in-a-lifetime” experiences.  Their New Years Eve event, Racing Time, takes 44 elite clientele around the world to celebrate New Years Eve not once, but twice. With a background in finances and tourism, and a Masters in International Relations, this multi-talented woman leaves no stone unturned.  For more information: https://www.timescapejourneys.com/  

    In Dafy’s episode you will learn…

    • How Dafy makes her clientele feel like royalty
    • How to listen to your guests and consistently exceed expectations
    • How to actualize your visions and creative ideas
    • How it just takes one person to change your life

    After being in the hospitality industry for 6+ years myself, I appreciated Dafy’s emphasis on attention to detail and going above and beyond for clientele.  Having the ability to readily anticipate guests needs and listen beyond what is being asked is a true skill and something you can cultivate through practice.

    What else does Dafy suggest to enhance your customer relations?

    Listen Beyond The Words. To stand out in this day and age you have to constantly be listening for people’s pain points and innovate from sought after solutions.  There are thousands of events that people are invited to every single day. Why should someone choose your offering over another experience?

    You have to ask questions and listen to feedback.  Guests need to feel that they are heard. Each request you follow through on will effectively increase rapport and build trust.

    Find What’s Available and Innovate. Dafy provides immense value in her suggestions for tourism and hospitality.  With Racing Time, Timescape has curated an experience that leaves nothing behind.  Celebrating New Years Eve twice is unheard of, and yet, she’s making it possible for 44 elite members invested in more than just an experience of a lifetime.  A percentage of the profits will be going towards raising money for underprivileged schools and planting trees to create a wider scope of impact.

    Dafy shares that she does things that move her, that help her network, interest her, and bring her pleasure. There is always something special that you can incorporate into your events.  Ask people in your network what they’d like to see or create something you wish to experience. Find what brings you joy and act from this place.

    Think Bigger. A perfect example of collaboration, Timescape is partnering with The Billionaire Society to pull off Racing Time.  The magnitude of what becomes possible increases exponentially when multiple visionaries come together to create. When you dream big, you give other dreamers permission to think bigger.  

    By creating experiences that activate change by nature of presence, such as Racing Time or Unconventional Life, people feel that they matter through the care and quality given by the hosts.  In a world where we are constantly taken from, it makes it that much more impactful when you give 200%.

    Amelia Broughton is a relational facilitator and purveyor of connection, pioneering a more connected, communication-savvy, and emotionally intelligent planet. She facilitates Authentic Relating and Relational Leadership in various settings and communities. Her expertise is in team dynamics and interpersonal relations. With over 10 years of experience on teams and in communities, Amelia’s vision for the world is one of beautiful interconnection, a place where we put down the distractions and to-do lists to bask in the miracles that surround us. The type of connection that nourishes us internally, externally and has every one of us feel seen, heard and loved with a true sense of belonging.  An active Unconventional Life member, Amelia recently became our Operations Director and will be consistently contributing her writing.