Unconventional Life – Podcast, Blog, Live Events

Category: Business

EP:180 How Automation Creates More Sales, with Innovate Fast Creator, Robin Alex
The behavior of customers has shifted drastically in the past 20 years. Historically, you would watch an ad on tv or hear about something in the newspaper or radio and that was pretty much all the information you had on the product.

Now, with more products and consumerism in your face than ever before, you as a customer are able to do your due diligence before making a purchase. By looking at reviews, checking stats on social media and vetting out the business before you subscribe, not only saves you money but also provides you with the exact service you are looking for.

On the flip side, if you are a business owner, it’s crucial to accurately track interest in your product, allowing you to close the sale quickly and effectively.

This week on the Unconventional Life show is Robin Alex, the creator behind Innovate Fast, a company that helps businesses scale by increasing revenue and exposure via digital marketing techniques and automation software called “Go High Level”.

In this episode, Robin shares how automation can connect the dots, and lead to exceptionally high conversion rates.

Automate the communication + speed the lead

Automation is the bread and butter of Robin’s business. In order to track clients user experience and find where customers are falling through the gaps, the company needs to know what is happening at each step of the customer journey. The speed also matters as people lose interest quickly if you wait two weeks to follow up, your business will likely be forgotten.

For many companies, the goal within the first steps is to obtain a name and email or phone number. Of course, people will never give that information away, but they will trade it for added value.

Here are steps on how you can add value into peoples lives while warming them up into your funnel, and towards your desired conversion.

Opt-in – A video that teases curiosity and self-discovery.

Engagement with a micro commitment – this could be with a free e-book, video series, quiz, etc where users are inclined to submit their name and email address for this free offering.

Schedule to an appointment – follow up and aim to set up short a 1-1 10 min call to answer any questions and see if your product is a great fit for the customer.

Show up to a consultation – Tracking who shows up and who reschedules

Get the close – A well-written enrollment script that focuses on solving the problems the customer is facing.

Figuring out where the gaps are is huge in your business model because you will know what exact step of your funnel to focus on. If you are bringing clients through steps 1-4 but are losing them on step 5 then you and your team would benefit knowing what is the correct language is to close a sale or how to handle bigger questions and concerns.

Creating Content. Robin shares that videos explaining your service are the best way to capture someone’s attention vs static banner ads on Google. You need to create thumb stopper content and statically only have 3 seconds to do this before viewership drops off. If you have an intro song or animation at the opening of your video this could be the reason why you are losing customers and sales are not converting.

What does take to convert a client? The pitfall that Robin see’s most businesses doing is that they feel like they have the best product or service but don’t explain it well, they just imagine that people will want their services immediately. The solution to this is to educate your customers from many different angles.

Start by writing down every single objection or question that you have ever heard about your product or service then create content that answers and solves those problems or objections one by one.

For this week’s Unconventional Life Giveaway, If you are looking to add automation to your business, free access to the Gohighlevel.com automation software.

Get in contact with Innovate Fast
Follow on Facebook, Instagram or Linkedin

By Lisa- Renne Delwo
July 22, 2019
Ep:179 Taking the First Step – From Zero to One, with the founder of Amplio Recruiting, Chris Chancey

Finding a job in today’s economy is challenging. Finding a fulfilling job is even tougher. Now imagine being a refugee, with little to no relevant experience, in a new country and a new language… Near impossible. However, Chris and his project Ampilo have trained and placed thousands of refugees into careers they thrive in. If it can work for them, it can work for you.

Chris Chancey is an advocate for the refugee workforce and the founder of Amplio Recruiting, a staffing agency that helps great companies hire dependable employees from the refugee workforce. Chris and his team have placed over 4000 people who have been forced to leave their country in order to escape war, persecution or natural disaster into employment. These people have been stigmatized in the workforce and in the community but the truth is that they are very dependable, highly motivated, growth orientated and legally able to join the workforce.

Amplio has found that these people want to give back to society, get an education, share their voice, participate in society, vote and pay taxes. Just like many immigrants before them.

In this podcast, Chris talks about Amplio and the techniques he uses to help empower refugees, or anyone looking to start a business.

How to find your big idea

See what is happening around you, just outside your door. As you become more involved with your community you will see the problems people are facing and you might be inspired to provide a solution.

When Chris met his neighbors and people in the area he realized that most conversation’s ended with people asking him if he knew of any job leads. As the relationships with his community developed further he realized that these people were strong and reliable people and this lead to the creation of his Amplio Recruiting.

An exercise that Chris has found helpful was to keep a small piece of paper in his pocket and when he “saw a gap in the way the world worked” and how he felt it could be better he would write down the solution. He then assessed if taking action seemed inspiring and exciting enough to tackle. For one week, open your eyes a little wider and look out for any obstacles that your community is facing and see if you have any creative solutions to these problems.

How to go from an idea into action

“ The risk at failing at this idea is worth the positive impact if it works- if you get to that point where the potential impact is so great it’s worth failing for, then go for it! “

Any effort you make to begin to take notice of the things that are happening around you, you might realize that you are uniquely positioned to actually make it happen.

Start and find your way step by step. It’s impossible to know exactly how this idea is going to take shape. Most people feel they need to know step one hundred before they can take step one. So just take that first step and the rest of the clues will uncover themselves.

Failure is a part of innovation and could possibly be the most important function. We receive feedback from each action we take which enriches our learning experience and sets the stage for future iterations of development. We can also reframe the concept of “failing” into “collecting data” so we keep our minds in a positive flow and effective at problem-solving.

A few mindset hacks along the way

Cultivating the right mindset along your entrepreneurial journey is essential. If we have our warrior mindset qued we will have no problem treading uphill during challenging moments.
Below are three values and keywords that Chris uses with his team to keep everyone in a positive mindset.

Humble + Action = “Humbition”
This world is a reminder to not take yourself to seriously and to try to have fun in this pursuit. Maintaining your commitment and dedication to your project is important but have a sense of humility that you can control the outcomes.

Buoyancy
“Recognizing that the role that you are in is endless- there is always more to do, it’s a neverending pursuit.” Think of that buoy on the waves and no matter how big the wave is, it still comes back upright. Just because you get knocked over by a wave doesnt mean its a sign to stop. The concept of buoyancy is a reminder that you are resilient.

“Only by rising back up can you see what the next opportunities that are coming down the pipe look like.”

Stay true to your values. Every day you will be faced with many choices and each decision may feel existential that will largely affect your business in the long term. What is required is a guiding principle, some greater metric to help you navigate. Communicate what is important to you and represents the ethos of your business. When your values become embedded in your work, they will also become embedded into your brand. These values are your foundation in which your project is built on

July 15, 2019
EP:178 Using Niche Marketing to Target your Ideal Audience , with Kenny Kline from Jakk Media
Whether you are launching an online course, getting started with an e-commerce company, or have a product of your own you’re looking to sell, the number one priority you will have is marketing and exposure. Even the best and most recognized companies in the world, spend a considerable amount of money on marketing.

It’s no secret, the product is only half of the company, effective marketing is the other half.

Thirty years ago, the marketing avenues accessible were the newspaper, radio, and tv. The audience was large, and so were the relative costs. The percentage of people who were interested in the product advertised was by today’s standards, incredibly low. If someone was advertising a product made exclusively for either men or women, they would immediately lose half of the audience conversion potential, but still, have to pay the full cost.

By today’s standards, 1,000 views cost around $2-$5. Would you rather sell a knitting product to 1,000 random people, or would you rather sell it to 1,000 women ages 30-60 who have recently subscribed to groups related to knitting? The latter is clearly superior, and demonstrates the power of today’s niche marketing vs the old traditional mass marketing techniques, that many of the “big corporations” are still stuck in today.

Even though these big corporations have access to niche marketing, the majority still use traditional marketing techniques. This is a phenomenal opportunity for people like you to get ahead of the curve and lead the next evolution in the attention economy.

This week on Unconventional Life show is Kenny Kline from Jakk Media. Jakk media is a company that leverages its knowledge and expertise to create high-quality content and launch effective marketing campaigns for other companies.

Jakk media works with popular companies such as Barbend, Sleepopolis, Mattress Clarity and Security Baron. Each company is operated by a team of writers, videographers, editors, and designers to create content that is engaging and specific to each target audience. One of their main techniques and area’s of expertise is building a passionate community and leveraging niche marketing.

In this podcast, Kenny shares;

Insights on niche marketing and ways that they can help benefit you in your online business

Ways for bloggers to create income

Actions that Kenny took to move away his corporate job

How Kenny balances family life and entrepreneur life

Kenny shares three tips for researching what product to market.

1. Collect data reference points

The first step is seeing if people are actually interested in your potential product.

Start by entering keywords that relate to your product into Google and AdWords keyword planner to see what comes up. If you find keywords with a high search volume then that is a good indicator of a profitable niche. You can also search for keywords on Google Trends, Amazon and Clickbank.

2. What is the competition like?

Is there an opportunity for you to stand out in the market or do you need to differentiate yourself from the crowd? If you find a keyword that has a lot of traffic but low monetization then that could be an excellent opportunity for you to insert yourself into that market.

3. Research your audience and find the pain points.

In order to understand and appeal to your customers, you are going to have to know what problems they are facing and what questions they are asking. Go on forums like Facebook, Reddit, and Twitter to see what dialogue is happening around the product. Once you know the problem you can create high-quality content that provides a solution.

Kenny states that “If you can get an audience that is passionate, you’re going to find a way to monetize it. It may not be clear from day one exactly how you are going to monetize it but there is always the opportunity to do so in any passionate industry.”

Weekly Giveaway!

Applications from outside of the USA, Enter to win a customized weightlifting program from Barbend. Applications within the USA, choose from a mattress giveaway from Wink Beds or a home security camera from Baron Home Security.

Stay in touch with Kenny and Jakk Media
Jakk media on Twitter or via website
@ThisbeKenny on twitter or linkedIn

Written by Lisa Renee
July 8, 2019
Ep. 171 – 4 Ways to Become Comfortable with Taking Imperfect Action, with Hilary Jastram

There have definitely been moments that I have scrolled through a social media platform and had an overwhelming emotion of not feeling good enough. Recently, I have noticed a difference in the content that is being published. This new content is leaving me feeling inspired rather than questioning my worth.

There are a few key influencers that are highlighting their imperfections rather than posting a version of themselves that is polished and perfect. Their popularity is skyrocketing and they are getting more views the ever, but why? The raw, reactive and unplanned content is desirable because it is more relatable.

It’s 2019, people are craving more. We want to see your story of how failures actually led to your success, the number of attempts and ferocity it took to arrive where you are at today. We are so over a photo showing a photoshopped body and the view from your villa. We want to be taught something new, to see your humanness and vulnerability.

I know it may not be easy to share this vulnerable part of yourself with the world, but I can guarantee that the authentic version of you has value and should be shared with the world.

This week on the Unconventional Life Podcast is Hilary L. Jastram. Hilary shares her journey and insight around imperfect action. She gives us 4 techniques that can be used to expand our comfort zone and ditch the certainty and perfectionism that hold us back.

Hilary is the founder of Sick Biz, “An organization dedicated to providing support, resources, hacks, and hope to entrepreneurs affected by chronic illness, pain, disability, and sickness.” She is also the founder of J. Hill Marketing & Creative Services, an agency specializing in premier copywriting and book editing for Fortune 500 brands and the “one-percent,” superstar entrepreneurs. She is an author, editor at The Good Men Project, and contributor to Influencive, The Huffington Post and The Mighty, among other large-scale publications.

1.The law of motion

According to Newton’s Law of Motion, an object in motion will stay in motion. This directly applies to taking action. Inspiration is not a prerequisite to start, but rather something that will naturally occur once you start spinning your wheels. Inspiration flourishes through action, so stop overthinking and just start sharing your ideas with the world!

You are your worst critic and Hilary says that “the only person creating labels and boxes around you is yourself.” Someone who never buys a paint set because they “aren’t a painter” will never become one. Every “master” has once been a beginner. It always takes the first bold step to set yourself in motion towards your destiny. “We all have the same gifts, it’s just a matter of who is practicing them.”

So lets get painting!

2. We are never done learning and the best way to solidify what we have learned is to teach someone else.

The world is constantly turning, and the pace of change and development is accelerating exponentially. “ Learning is a huge goal that we can never let go of because the minute we say we are done learning we become very presumptuous”

The most noticeable area of advancement in our society is undoubtedly in the realm of technology. We now carry a connection to the world and an infinite supply of information in the palm of our hands at all times of the day, so why not use it to our advantage?

From what you’ve learned, share your experience, opinion, and voice, without a filter. You don’t need to be a professional to get your message across, nor have a professional set-up. Your phone is your link to the world and making a drastic impact. Feel empowered to use it as a tool to spread your message!

For example, someone could be inspired by your advocacy for the planet and join your #noplastic challenge only because they saw you talking about it in your feed. Even if you are not a big influencer with 100k followers, there is still a massive impact and butterfly effect created from you doing you!

“ we are multifaceted diamonds, all of us, and we get to be “experts” in different things in our lives”

3. There’s no such thing as a block, only self judgment.

When Hilary encounters some type of blockage or can’t express idea she interprets this as “sign from the universe to go inward, be calm and listen” This is a great reminder that you don’t have to be hustling at every moment in order to be successful. Listening and reflection are a part of the progression that leads to success. “You may think you are stuck, but you are right where you are meant to be. When you get up and running again you are more prepared for the next step.”

We all get creatively stuck at times, navigating our way through this maze is a part of the process. Another key to finding your way out of this maze is your mindset. It is unlikely that good ideas are going to come flooding to you when you’re telling yourself that you are not good enough. How you treat yourself when you are feeling frustrated will determine the overall outcome. If you allow yourself to be freely, authentically you, the emotions will pass and naturally new waves of inspiration will come. Give it time, sometimes it takes patience.

4. Build an environment where you are allowed to mess up.

Hillary reminds us that humans are addicted to certainty and perfection. This limits us from evolving into the unknown since we are pre-programmed to want to know the outcome and to avoid mistakes. This reduces our ability to take risks, creative leaps or to try on something out of character. “Throughout your process, remember, you are allowed to mess up.” Forgiveness for your “mistakes” should become an automatic response. You know when you have done your absolute best, so get in touch with that honest part of your being that forgives” yourself for being messy and imperfectly perfect.

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April 22, 2019
EP: 168 How to Play Full Out, Take Risks and Reap Rewards with High Performance Coach, David Wood

At the peak of his business, David had just released his book, Get Paid For Who You Are, and was burnt out, tired, and depressed. During this stressful time, he asked himself what he’d do if he had six months to live. The conclusion was to spend more time in Bali, which would ultimately shift the course of his life as he sold everything, subleased a Balinese villa, and resigned from the Transformational Leadership Council.

Only too soon, David had to leave the country after issues with housing surfaced. And once again he found himself wondering what would be next. Should he go back to coaching? Would he build another business? What mattered to him now?

Here are 3 lessons from David’s leap of faith:

Doubt is Part of the Process, Embrace it. David wants you to know that it’s ok to have doubts when you don’t know how life is going to look. In fact, he shares it’s a natural function of the brain to have doubts and to want to control outcomes when we’re exploring unknown territory. It’s less about how much doubt you will or won’t feel and more about how you take action when those doubts are distracting you from your potential.

If you’re in a downward spiral of doubt and fear, there’s likely a voice inside of you that really wants to know the answers to feel safe and secure. There’s nothing wrong with this aspect of you. It’s actually a process that sometimes serves a magnificent function — protecting you from danger. But sometimes that function works overtime and can distract you from delivering your best. How you go about changing your day will vary from person to person, but the best you can do is allow yourself the space to not know the answers and keep moving and grooving.

Have Faith in Your Risk Taking. According to David, it takes some simple faith to keep taking risks, especially when it comes to business. He sees this pattern in many where life seems to get harder before it gets easier, almost as if it’s testing you through the dips. It takes faith to keep putting in the time while seeing little return but as you stay focused others will likely start to see that you’re serious about what you’re up to.

As you go through the ups and downs, you can switch up your strategy and refine your process, but keep taking consistent action. While David suggests this mindset, he also recommends continuously discerning whether or not your efforts are providing real value to people or if they need some reevaluating. Keep going to reap the rewards, and hopefully, when it rains it pours.

Share Your Solutions to Reinforce Relationships. Each iteration of David’s career has seemingly angled him closer to what really lights him up while continuing to be the best allocation of his time, energy and talent. When David first got started, he created a newsletter that ultimately attracted a high performing audience of 150,000. This information sharing model created the foundation that set him up to easily share free solutions, while simultaneously building a network of followers that had a solid sense of who he was.

Building rapport with your clientele is helpful in gaining trust and interest in your offerings. Whether it’s a consistent stream of articles, podcasts, or other forms of content, providing your audience with value will sow seeds that you can reap the benefits from.

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Amelia Broughton is a relational facilitator, writer, and purveyor of connection, pioneering a more connected, communication-savvy, and emotionally intelligent planet. She has facilitated Authentic Relating and Relational Leadership in a 9-month training named T3 (Train the Trainer), in workshops with companies such as Authentic World, Authentic Revolution, and Authentic Relating Training International, around the world in communities such as Unconventional Life and Momentom Collective, and in the past year has facilitated monthly events at Archipelago Clubs in Denver, CO.

Amelia’s writing has been featured on mindbodygreen, in Conscious Lifestyle Magazine, Boulder Lifestyle Magazine, and The C3 Method. An active Unconventional Life member, Amelia consistently contributes her writing.

April 1, 2019