olivia

Author: Jules Schroeder

  • EP:195 How to Become an Incredible Leader, with Keara Mascareñaz

    EP:195 How to Become an Incredible Leader, with Keara Mascareñaz

    As a leader, there are many different ways you can create change within your team. “Change can be made at the structural level by redesigning the way teams are organized, at the team level by refining the way collaboration happens or at the individual level by evolving personal habits and practices.”

    Often leaders try to redesign the way teams are organized by delegating tasks and creating to-do lists. Asana is a great resource but before meaningful teamwork can happen, some attention needs to be given to creating a foundation of trust through positive work habits.

    Our world is becoming more and more online and there is a need to shift to a more responsive and humane way of interacting as a team so people feel like they belong to something greater than just tasks on a to-do list.

    This week on the unconventional life podcast is Keara Mascareñaz. Keara is the author of The New Team Habits: A Guide To The New School Rules. (Soon to be released!)  Keara helps schools and districts build and scale a culture of innovation through leadership development, team habits, and human-centered organizational design.

    In this episode, Keara shares three habits from her book that build a foundation for positive, lasting changes among your team.

    Increases presence and equal talk time in meetings

    “Meetings are a powerful place to change the way you engage and work with each other. By shifting the way you start your meetings, you can change the tone, engagement, and ultimately culture of your meetings and your team.”

    Some sample check-in questions for the beginning of the meeting;
    Where are you on a scale of one to five
    what’s occupying your mind?
    What are you worried about this week
    what was your childhood nickname?
    when did you get in the most trouble right?
    what’s a mistake you made and what did you learn from it?

    They can range from really short and fun to very deep and serious. Keara believes that if teams can consistently start meeting this way, check-ins can really enhance the level of trust and create strong bonds between people.

    Talk about mistakes. Model vulnerability so that the team learns and grows together

    “If you want to create a culture of learning and develop a growth mindset with your team members, you need to nurture an environment in which individuals are safe to share both learnings and failures.”

    Keara shares that the first step to creating a culture of safety is being willing to make yourself vulnerable to others. It is important for the leader or role of authority to admit their own mistakes as a way to signal to others that they are also learning and that mistakes are not bad, but simply opportunities for improvement.

    “Learning expands to include;
    ✔️Curiosity
    ✔️Questions
    ✔️Mistakes
    ✔️Feedback
    ✔️Reflection
    ✔️Discussion”

    Kick-off work
    Increase clarity on purpose and roles so that the team is more agile in adjusting our plans to meet the collective purpose.

    “A team’s mission is like its north star, it’s the direction everybody will march even if there isn’t
    a guarantee the team will reach it: Vasco de Gama circumnavigating the globe, Lewis and Clark
    reaching the Pacific, or Elon Musk colonizing Mars. A mission is useless if its members don’t
    understand why it’s important or what their role is on it.”

    Kicking off a project requires each individual to have clear expectations of their role and purpose so each team member is rowing the boat in the same direction.

    If you loved these 3 tips on how to step up your team leadership and improve your team dynamics then check out the book,The New Team Habits: A Guide To The New School Rules  The book is packed with detailed explanations of each habit, a workbook with reflective exercises for your to guide your team through, reflections and other great articles and TED talks that exploring team dynamics, its definitely a recommended read!

    GIVEAWAY!

    The New Team Habits book + a Swag bag full of extra surprises 😉

    Get in touch

    On Twitter #teamhabits or Kieramas

    Or on the New Team Habits website

  • Ep:194 From Pain to Purpose, with founder of the Inner Glow Circle, Katie Depaola

    Ep:194 From Pain to Purpose, with founder of the Inner Glow Circle, Katie Depaola

    Katie DePaola is an entrepreneur, author, and founder of Inner Glow Circle. She built her business from her bathtub, taking the company from a self-funded startup to a million-dollar business. The road to 1 million wasn’t exactly smooth… exactly 100 days after opening her business, Katie’s brother died from an accidental overdose and she had a diagnosis of Lyme Disease. 

    Between business meetings, she cried, punched her pillow and made deals with God. She knew giving up was not an option.

    The trials in her life that could easily have caused her to shrink away, or give up on dreams, but instead she chose to grow and continue to glow even though times were dark and difficult.

    Katie turned her greatest challenges into her greatest opportunities. She’s rebranding resilience, showing women how to use their challenges as a platform to better the lives of others and build profitable businesses.

    “I worked hard to save my business, but in the end, my business saved me,” Katie says. Her business was the giant gift she gave herself but hadn’t even realized.

    In this episode, Katie shares;

    • Her journey to 7 figures and why giving up wasn’t an option
    • Why solo-preneurship didn’t work for her and what she did to build a legacy
    • How traversing a non-linear and imperfect path is actually perfect!
    • Why marketing is the breath of the business
    • How to keep people engaged in a subscription service
    • What an Unconventional Life means

    Free month membership to the members-only community “Inner Glow Circle Mastermind“. This includes live training calls, life-changing exercises, and breakthrough tools.

    Inner Glow Circle teaches women to work for themselves, not by themselves. With her growing team, she trains thousands of women across the world on how to find their purpose, live it and get paid.

    Want to find your GLOW? Take this free quiz!

  • “Ep:193 Want to Be Successful? Quit Hustling” With Mindvalley’s Co-Founder Kristina Mänd Lakhiani”

    “Ep:193 Want to Be Successful? Quit Hustling” With Mindvalley’s Co-Founder Kristina Mänd Lakhiani”

    America glorifies the #hustle. We’ve got an entire city that never sleeps. We don’t take our paid vacations; we work over the holidays; we eat at our desks. 

    While the #hustle is real, the question we’re all dying to know is, it is effective?

    Kristina Mänd Lakhiani, the co-founder of Mindvalley, a wellness education platform that serves 2.5 Million active users a month, says, without hesitation, no.

    “We have this fantasy that hustling is the thing that brings you success,” Mänd Lakhiani says. “So what a lot of entrepreneurs do from not knowing better is they put themselves in the hamster’s wheel.”

    Chances are if you’ve been on the hamster wheel, you’ve also wanted to get off the hamster wheel-like, immediately. 

    That’s because the hamster wheel is exhausting. 

    Everyone—no matter how much momentum they’re starting with—eventually burns out on the hamster wheel. And then, says the Harvard Business Review, becomes a more cynical person. #relatable

    So if hustling doesn’t work, what does?

    “[Entrepreneurship] requires some space to do nothing, to think nothing, to catch that elusive inspiration,” Mänd-Lakhiani says. “If you think of business as a creative process, then you realize you cannot be in a rush, you have to have space.” 

    Okay, but wait.

    How do you create spaciousness in your life when you’re literally busy #allthetime?

    For starters, you can start delegating things to others. 

    Hustlers tend to want to do everything there is to do, all by themselves. In theory, this seems like a good idea—after all, you’re saving money and maximizing the amount of control you have at every level of operation—but it keeps you from having the space you need to thrive as a creative.

    “I’m very good at cleaning my house,” Mänd-Lakhiani says, “But I would never do that because [if I hire someone else to do it] I’ll have much more time in my day.”

    Ask yourself, can someone else do this task? If the answer is yes, let them, if you have the option to. 

    When we see entrepreneurship as a creative process, spaciousness becomes integral to that process rather than threatening to that process. It flips the value-system of #hustling on its head so that “busyness” is no longer something to strive for and spaciousness is no longer something to be guilty for.

    So what are you waiting for? Own your inner creative and choose to make some space for yourself today.

    • 3:02 Mänd-Lakhiani on her “absolutely magical” experience of motherhood
    • 9:55 Why entrepreneurship is actually a creative process
    • 16:06 The art of delegating
    • 17:12 How Mind Valley developed into the company it is today
    • 25:13 Why you should never judge yourself for the thoughts and feelings you’re having
    • 28:08 What your judgments about other people have to say about you
    • 31:08 Mänd-Lakhiani’s favorite resources for self-development 

    *Article was written by Raya Schroeder

  • Ep:192 How to use Pinterest as a Search Engine to Scale Your Business, With Pinterest Expert, Kristina Day

    Ep:192 How to use Pinterest as a Search Engine to Scale Your Business, With Pinterest Expert, Kristina Day

    Millions of people love finding inspiration, information, and the latest trends via Pinterest. Did you know that the #1 misconception is that Pinterest is a social media site? At its core, Pinterest is a highly targeted search engine site that provides valuable links to your website. If you are able to brand yourself as an expert in your niche your pins will appear at the top of the page whenever someone searches for your keywords related to your brand.
    Sounds a lot like your standard SEO, right? That’s because it is, Pinterest works similarly to a Google Search.

    This week on the Unconventional Life show is Kristina Day, a Pinterest account manager.
    Kristina is a pro when it comes to optimizing your account, creating a strategic approach to marketing content and getting fresh eyes to your website. In this episode, Kristina shares what to focus on and what to not waste your time on when it comes to the world of Pinterest. So let’s take advantage of this free opportunity to reach your target market!

    Kristina explains it simply,  “It’s like Google but with pictures!”

    The biggest misconception

    As previously mentioned, the biggest misconception is that Pinterest is a social media site, when really it is a search engine. If you want to find inspiration about a topic you would type that keyword in the search bar, you wouldn’t go through someone’s specific account.

    When you type in a keyword such as “entrepreneur” you get a ton of secondary  keywords, such as mindset, business, lifestyle, boss babe, etc. this allows you to learn what other keywords are related to your niche so you can start to include those additional keywords into your posts and on the titles of your boards to hyper-target your audience.

    An extension of your website

    Think about Pinterest as an extension of your website. On Instagram and Facebook, you have to create new content specifically for that site. With Pinterest, you can recycle all of your content and link podcasts,  blogs, Etsy shop, youtube Instagram or your website.

    To repost content click the red “Save” to Pinterest button in the left-hand corner and the graphic automatically loads to your Pinterest board with a backlink to the original source. The only social that Pinterest isnt compatible with is Facebook.

    Have a clear call to action

    The goal is to drive traffic to your website and get people to take action. This action could be a simple opt-in for a free gift in exchange for their email or purchasing your product or service. You must optimize your website to have a clear call to action to convert people, otherwise, it’s not worth your time to put all the effort into search engine optimization if you can’t convert any sales.

     Collaborative boards

    A collaborative or group board is owned by one person and other pinners can contribute to that board. Group boards aren’t a great idea for two reasons. One, they were introduced as a way to help friends or coworkers collaborate on an event, like planning a wedding or party and not for marketing. Two, many people post content that isn’t specific to that board which makes it disorganized and messy.

    Set it and forget it

    You can schedule all your posts in 2 hours for the entire month by using Tailwind. It equips you with analytics, a reporting system and advises you about the ideal times to schedule your pins. This takes out the guessing game of when your target audience will be on Pinterest, getting you the most exposure. If you are a beginner and are starting from scratch Kristina recommends posting 10-15 pins per day with an 80:20 ratio, 20% is your original pins and 80% pins from someone else in your same demographic.

    Ps. Tailwind offers a free trial, which allows you to schedule your first 100 pins for free.

    How to create a good pin.

    Pins look best when photos are vertically oriented. Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure the image isn’t too tall. For example, an image that is 600px wide should be between 900px and 2100px tall.

    Create an image with some text. This not only shows what your product is but what someone can do with your product. The text should be similar to an email subject line that catches attention and sparks a sense of curiosity.

    Canva or Picmonkey is a great resource for creating the correct aspect ratio and adding text and personalization to your photo.

    Now you are all set to start your Pinterest account! Get out there and start repurposing your awesome content and drive more traffic to your site!

    Giveaway!

    Kristina is giving away a free 30 min consultation with her to go over how to start an account or if you already have one she will audit your account and give you tips on how you can improve your SEO! Thanks, Kristina!

    You can find more about Kristina through her website or connect with her through Instagram. 

  • Ep:191 The Art of Business, and the Business of Art , With Theatre Performer, Clyde P Riddlesbrood

    Ep:191 The Art of Business, and the Business of Art , With Theatre Performer, Clyde P Riddlesbrood

    In today’s world, it would seem that many people believe that art and Entrepreneurialism “just don’t mix”. I’ve heard some artist friends say that putting a price on art devalues the piece. While some entrepreneurs might think that business is all logic and reason, leaving no space for creativity.  

    The truth is that art and entrepreneurialism are two expressions of one shared desire: to leave a personal imprint and impact on the world. In reality, art and entrepreneurialism are quite complementary and interwoven.

    This week on the Unconventional Life show is Clyde P Riddlesbrood. He is the founder of the Riddlesbrood touring theatre company which is known as being one of the most successful and vibrant theatre companies in the New York and  New Jersey area. Clydes shares some insight on how he manages to make his art a successful business. 

    Art first, business second 

    Most art starts out when we are children with an explosion of colors in a finger paint session. From early years, art is a fantastic way to allow children to explore and experiment with a variety of modalities of self-expression. Whether it’s drawing, dancing, theatre, music or fashion, each starts out as a hobby or a passion before art can become a business.

    “And after all, if you do really like what you’re doing, it doesn’t matter what it is, you can eventually become a master of it. It’s the only way to become a master of something, to be really with it. And then you’ll be able to get a good fee for whatever it is.”
    – Allan Watts

    Bridging Art and Business 

    “As we know business is the analytical side of your mind, the money side, the practical side. Artists cherish the subjective, the imaginative and bizarre and perhaps even incoherence.  All art means no business, all business means no art.”
    -Clyde P.R.

    Both sides need each other, despite their apparent differences; If only we could meet in the middle, we might find a perfect balance of mind and body, calculation and creativity.

    Clyde’s hack for balancing these two areas is to compartmentalize as he states, “Sometimes the art wins. and sometimes the business wins in different realms.” 

    Compartmentalizing Business 

    In Clyde’s experience when it comes to the budget, the business must always win. You can’t be one of these people that say, I’m going to take all my money, and I’m going to get the most beautiful costumes or the best quality paint, and then you do one piece and you’re out of business. “You have to learn first that the budget is God, you must not spend more than you need.” 

    Receiving money is what takes your hobby and turns it into a business. I understand that selling your art can be intimidating, you put so much time and effort into your art and wait in anticipation when you put your art up for sale, hoping that someone will find your art brilliant and will gladly purchase your piece or attend your show. 

    In reality, by focusing on sales and marketing you could be able to make art for a really long time and supporting yourself off something you love to do.  I think that money is a beautiful reflection and a great energetic exchange that respects the craft. 

    Compartmentalizing Art 

    If you don’t have a large budget you can make up for it with bootstrapping creativity with the currency of time. This not only saves you money but also creates really nuanced and unique pieces. 

    “My time is the art,” says Clyde. He will sit in his garage and spend three days painting something or will work really hard doing cool sound effects even if it’s only for a moment in the show. Normal businesses value efficiency but Clyde contributes his longevity in the arts to this tactic. 

    Giveaway!

    Clyde is giving away a copy of his book “The Greatest Brochure” 

    To connect with Clyde or book him for a show check out his Linkedin or his website.