Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

  • Ep483: The Alchemy of Joy: Brent J. Freeman on Rewiring Success, Finding Presence, and Living Beyond the Program

    Ep483: The Alchemy of Joy: Brent J. Freeman on Rewiring Success, Finding Presence, and Living Beyond the Program

    For years, Brent J. Freeman played the game of success exactly as society had taught him to play it.

    He became an entrepreneur. He built companies. He chased impact, made money, lost money, and kept moving. From the outside, the picture looked impressive. But eventually, the achievements stopped answering the question that mattered most:

    What if the life you’re building isn’t the life you’re actually meant to live?

    That question would send Freeman on a decade-long exploration of neuroscience, mindfulness, subconscious programming, and human transformation—and eventually lead to The Alchemy of Joy, his upcoming book and the philosophy that now shapes his work.

    When the Life You’ve Built Doesn’t Feel Like Yours

    Freeman has been an entrepreneur for two decades. He launched his first company at 22 and spent years pursuing the things that many people are taught to want: financial success, achievement, and impact.

    But even impact, he realized, could become another version of the same chase.

    The problem wasn’t necessarily the ambition itself. It was what was happening underneath it.

    Freeman began recognizing the subconscious programs that had shaped his decisions and behaviors. Society had handed him a definition of success, and like so many people, he had internalized it without necessarily questioning whether it was his own.

    Then came a moment he could no longer ignore.

    He woke up one morning in a San Francisco penthouse. He had a Mercedes in the garage and a multimillion-dollar company. By every conventional measure, he was winning.

    Then he walked to the window and wondered if he should end his life.

    “From the outside, I was crushing it,” Freeman recalls. “But from the inside, I was crushed.”

    The realization was devastating—but it was also the beginning of something new.

    Freeman describes the experience as a “dark Tuesday of the soul.” Rather than continuing with his meetings that day, he canceled them and went to the beach. He watched a sunset—something he realized he hadn’t done in years—and began writing down the things that brought him joy.

    He called it his List of Joy.

    At the top of the list was Italy. The rest was made up of the experiences, places, and simple moments that genuinely lit him up.

    And the realization was almost painfully obvious:

    He wasn’t doing any of them.

    The Programming Beneath the Pursuit

    That day changed Freeman’s understanding of his own life.

    He had grown up relatively happy despite losing his mother to cancer when he was seven. But as he looked back at his life, he began seeing repeated patterns—particularly around abandonment.

    His mother had died when he was young, and he developed what he calls a core narrative of abandonment. As he examined his relationships and experiences, he noticed the same pattern appearing repeatedly.

    Eventually, he confronted an uncomfortable possibility.

    He was the common denominator.

    That realization led to one of the central questions behind his life’s work:

    If we were programmed unconsciously, could we consciously reprogram ourselves?

    Freeman decided to find out.

    For the past decade, he has immersed himself in the study of neuroscience, mindfulness, meditation, and human transformation. He studied under Joe Dispenza for a decade and traveled with Tony Robbins for a year, while using his own mind and body as a testing ground for what actually worked.

    The goal wasn’t to collect inspirational ideas.

    It was to separate the signal from the noise.

    And eventually, he began developing what he describes as a new operating system for personal life—one that could help people change the subconscious patterns that had been running in the background.

    The Hidden Cost of Living in the Red

    The deeper Freeman went into his own transformation, the more he began connecting emotional patterns with physiology.

    He describes chronic stress as a state in which the body enters a cortisol-driven fight, flight, or freeze response. That state is useful when you’re facing an immediate threat. The problem, he argues, is when it becomes your normal operating condition.

    Freeman experienced the consequences personally.

    He says his inflammation was measured at 600% higher than normal, he gained more than 40 pounds, and he experienced issues connected to an undiagnosed autoimmune disease.

    Eventually, he realized that the answer wasn’t simply to think differently.

    He needed to learn how to work with his physiology.

    That became central to his understanding of joy.

    “Joy is not experienced in fight-flight, or freeze,” he explains. “Joy is experienced when we are present.”

    And that leads to perhaps his simplest definition of the entire philosophy:

    Joy is the absolute value of the present moment.

    The Joy You’re Looking For Might Already Be Here

    Freeman’s definition of joy isn’t about pretending everything is wonderful.

    It’s about being present enough to actually experience what is happening.

    During the interview, Freeman is sitting in an RV in Wyoming on his honeymoon. Jules is in Boulder, Colorado. He notices the fireplace behind her, the surroundings, the scenery outside his RV.

    There is joy available in that moment.

    But if his mind moves backward into everything that went wrong—or forward into everything he needs to accomplish—he misses what’s happening right now.

    Freeman frames it simply: depression lives in the past, anxiety lives in the future.

    The present, by contrast, is where we can actually experience life.

    And the present doesn’t have to be perfect.

    It can be perfectly imperfect.

    That distinction is at the heart of Freeman’s philosophy. Joy isn’t the reward waiting at the end of achievement. It is something that becomes available when we stop abandoning the moment we’re actually living.

    From High Beta to Flow

    Freeman takes the idea further by explaining how different states of brain activity relate to the way we experience life.

    He describes beta as the conscious, awake state and high beta as the fight-or-flight state. Alpha, he explains, is associated with flow—the state people can experience while skiing, snowboarding, running, or working out.

    Theta is a deeper, hypnotic state where Freeman believes people can begin accessing and reprogramming subconscious patterns.

    His broader point is that modern high performers can become accustomed to operating in high beta.

    They’re always responding.

    Always solving.

    Always producing.

    Always preparing for what’s next.

    They become so accustomed to running their lives in the red that they forget what it feels like to slow down.

    For Freeman, learning to access presence isn’t about becoming less ambitious. It’s about creating the internal capacity to experience the life that ambition is supposedly building.

    The One-Minute Window

    Freeman doesn’t believe transformation has to begin with an elaborate retreat or a complete life overhaul.

    During the conversation, he gives listeners a practice they can begin immediately: what he calls the One-Minute Window.

    The exercise takes about 60 seconds.

    Put one hand on your heart and one over your sternum. Slow your breathing and make the exhale longer than the inhale. Freeman specifically describes a six-second inhale, four-second hold, and eight-second exhale, repeated three times.

    Then focus your attention on something around you. Zoom in on it.

    Finally, bring up an elevated emotion such as gratitude, love, or appreciation.

    The purpose is simple: interrupt the momentum of whatever state you’re in and return to the present.

    Freeman sees this as a fundamental skill—not unlike practicing your footwork before the fourth quarter of a game.

    You don’t want to wait until your nervous system is overwhelmed to learn how to regulate it.

    You practice beforehand.

    You Don’t Have to Burn Your Life Down

    Perhaps one of the most compelling aspects of Freeman’s philosophy is that his answer to conventional success isn’t to reject success altogether.

    He isn’t telling people to quit everything, abandon their careers, or start their lives over.

    In fact, he emphasizes the opposite.

    The work is about learning how to live the life you were meant to live without burning it all down.

    Freeman has co-founded more than 20 companies. Most of them failed. A few succeeded.

    His story isn’t one of perfect execution.

    It’s one of experimentation, failure, heartbreak, grief, and eventually learning how to work with those experiences rather than allowing them to define him.

    He calls this process Joy Judo: taking what life throws at you and learning to transmute it into something meaningful.

    That’s the “alchemy” in The Alchemy of Joy.

    Joy isn’t about eliminating hardship.

    It’s about changing what you do with it.

    A Book Built to Be a How-To Guide for Joy

    Freeman’s upcoming book, The Alchemy of Joy, grew partly out of an idea he had after reading The 4-Hour Workweek years ago.

    He wondered: What if there were a how-to guide like that—but for joy?

    The result is a step-by-step framework for reprogramming the subconscious mind, built around Freeman’s personal experiences, frameworks, and practices.

    Each module includes an accompanying meditation, and Freeman designed the meditations to be accessible even to people who have never meditated before. They incorporate binaural beats and music to help listeners enter the desired state.

    The intention is to move the work beyond intellectual understanding—to integrate it “from the head to the heart.”

    The Alchemy of Joy is scheduled to be released on September 15, 2026, and will be available through Amazon and bookstores.

    But Freeman is clear that the book isn’t really the destination.

    It’s an invitation into a journey.

    The Harder Path to Love

    Near the end of the conversation, Jules asks Freeman what he’s most proud of in this season of his life.

    The answer isn’t a company.

    It’s his marriage.

    Freeman shares that he and his wife, Michelle, experienced profound heartbreak. They broke up three months before their wedding in Italy and went their separate ways, doing individual work to grow and evolve.

    Eventually, they came back together and chose one another again.

    For Freeman, that choice wasn’t the easier path.

    It was the harder one.

    He credits Michelle with being willing to “sit in the fire” with him—to do the work individually and as a couple and transform what they had experienced into the joy of their marriage and their life together.

    It is a fitting example of the philosophy he has spent years teaching.

    You don’t always get to choose what happens to you.

    But you can learn how to work with what happens.

    The Road Less Traveled Is About Sovereignty

    In the rapid-fire portion of the interview, Freeman describes himself as a “super dork” who geeks out on neuroscience, quantum physics, nature, and everything from the “woo-woo” to grounded science.

    That combination reflects his larger philosophy: curiosity without needing to fit neatly into one category.

    When Jules asks what living an unconventional life means to him, Freeman’s answer is remarkably direct.

    It’s about doing what lights you up rather than following “the program” that tells you what you should do.

    It’s about choosing with sovereignty.

    Not conforming.

    Not fitting in.

    Not measuring your life against someone else’s definition of success.

    Instead, Freeman believes in getting still enough and quiet enough to hear your own heart—and then building a life you can look back on and genuinely describe as an amazing ride.

    In his work, he uses a self-eulogy exercise to help people gain that perspective.

    The question is simple:

    When you reach the end of your life, what will you want to say about the ride?

    Because, as Freeman puts it, you only get one shot.

    There is no dress rehearsal.

    The Giveaway: A Signed Book and One Hour With Brent

    For one Unconventional Life listener, Brent is offering more than a copy of The Alchemy of Joy.

    One lucky participant will receive a signed copy of the book plus a complimentary 60-minute Zoom session with Brent.

    The coaching session can focus on whatever is present for the winner—a challenge they’re facing, something they’re working through, or simply whatever they want to talk about. Freeman describes it as an opportunity to give someone access to the kind of coaching he provides to CEOs, entrepreneurs, and executives.

    Connect with Brent:

    Brent is also inviting people to reach out through Instagram with questions, ideas, and topics they’d like to hear more about as he builds the next chapter of his work.

    Because for Freeman, the journey toward joy isn’t about reaching some final destination.

    It’s about learning to be here for the ride.

  • Ep482: Tara Cappel Was Told Millennials Didn’t Want Group Travel. She Built FTLO Anyway.

    Ep482: Tara Cappel Was Told Millennials Didn’t Want Group Travel. She Built FTLO Anyway.

    For Tara Cappel, travel was never simply about getting somewhere else. Growing up in Sun Valley, Idaho, a beautiful but relatively isolated community, travel became her way of discovering different cultures, meeting people unlike herself, and imagining lives beyond the one she knew.

    That curiosity would eventually become the foundation for FTLO Travel, the modern group travel company Cappel founded in 2016 for solo travelers in their 20s and 30s. Today, FTLO brings together solo travelers through curated small-group experiences designed around connection, culture, and adventure. The company says it has welcomed more than 8,000 travelers and built more than 35 curated itineraries, with more than 4,000 five-star reviews.

    But Cappel’s entrepreneurial story didn’t begin with a business plan that everyone believed in.

    It began with an idea people told her wouldn’t work.

    The Idea Everyone Told Her Was Wrong

    Before FTLO existed, Cappel had spent time in fashion and later worked in operations for a startup focused on sustainable promotional products. That experience gave her something invaluable: a crash course in what it actually takes to build a company.

    But travel remained the through line.

    She had studied abroad in high school, taken a gap year, and continued looking for ways to experience the world. Eventually, she became fixated on a question: What if group travel were designed specifically for millennials?

    At the time, the conventional wisdom was that millennials weren’t interested in group travel.

    Cappel heard it directly from people in the travel industry.

    “Millennials don’t do group travel,” they told her.

    She wasn’t convinced.

    She was watching her generation reprioritize their lives. People in their 20s and 30s were traveling, delaying traditional milestones, pursuing experiences, and looking for connection in new ways. Cappel saw a gap between what the industry assumed young travelers wanted and what she believed they were actually looking for.

    And once the idea took hold, she couldn’t let it go.

    “I couldn’t not do it,” she says.

    That conviction became the first ingredient in FTLO.

    Building FTLO Between 8 P.M. and 2 A.M.

    Cappel didn’t immediately leave everything behind and become a full-time founder.

    She worked her regular job during the day and built FTLO at night.

    From roughly 8 p.m. until 2 a.m., she worked behind the scenes to turn the idea into something tangible. With little money to invest, she learned how to build the website, figure out SEO, handle design, and piece together the early business herself.

    It wasn’t glamorous.

    But she was energized by it.

    There was something about building the idea that made the long hours feel different.

    That distinction matters. Entrepreneurship is often romanticized as freedom, but Cappel’s early experience looked much more like relentless work. The difference was that the work was connected to something she deeply cared about.

    She wasn’t simply escaping a job.

    She was moving toward something.

    And she had already learned from her previous startup experience that businesses don’t come together by magic. Someone has to figure out the details.

    Don’t Just Sell the Trip. Solve the Reason Someone Won’t Take It.

    One of Cappel’s most useful entrepreneurial insights comes from a framework she encountered early in FTLO’s development: the Jobs to Be Done theory.

    The premise is simple but powerful.

    People aren’t necessarily buying the product itself. They’re using a product or service to fulfill a deeper need.

    For FTLO, the product might look like a group trip.

    But the real problem was much bigger.

    Someone might want to visit Sardinia but think:

    I don’t have anyone to go with.

    FTLO solves that.

    They might think:

    I don’t speak the language.

    FTLO provides local trip leaders.

    They might think:

    I don’t know where to go or what to do.

    FTLO handles the itinerary and logistics.

    In other words, Cappel wasn’t simply creating vacations.

    She was removing the obstacles between people and the experiences they wanted.

    That philosophy remains central to FTLO’s approach today. The company describes its experience as being at the intersection of travel and community, with itineraries intentionally designed not only around destinations but around bringing people together.

    For entrepreneurs, the lesson extends far beyond travel:

    The strongest businesses don’t just sell something people want. They make it easier for people to become who they already want to be.

    The First Version Didn’t Work—and That Was the Point

    FTLO’s success can make the early years easy to forget.

    They were messy.

    Cappel initially thought she’d be running international trips within six months of launching. Instead, it took about a year and a half to run the first international trip.

    She went back to the drawing board.

    She experimented with local trips.

    They didn’t make money.

    Some were sold at roughly half price and at a loss.

    Her early marketing efforts flopped, too.

    There was no single breakthrough moment that suddenly transformed FTLO into a sustainable company.

    Instead, there was testing.

    Then tweaking.

    Then more testing.

    And more tweaking.

    Eventually, Cappel found a model people were willing to pay for.

    That process became one of the most important lessons she carries from the experience: get your first customers as early as possible, use their feedback to improve the offer, and don’t spend heavily on marketing until you’ve established that people actually want what you’re selling.

    A compliment is not validation.

    A paying customer is.

    From a Bedroom Idea to a Global Travel Community

    That willingness to iterate eventually helped FTLO grow far beyond its first experiments.

    The company now creates curated group trips for solo travelers in their 20s and 30s, with destinations spanning Europe, the Americas, Africa, the Middle East, and beyond. Its current model emphasizes not only memorable destinations but the people travelers experience them with.

    The company’s own philosophy reflects that emphasis: travel is meant to connect people with places, perspectives, and one another.

    And for Cappel, that community component has always been part of the bigger picture.

    She wanted to eliminate the common reasons people postpone travel.

    No travel partner?

    Come with a group.

    Don’t know the destination?

    The itinerary is already curated.

    Don’t speak the language?

    There’s a local trip leader.

    Don’t know how to plan everything?

    That’s handled, too.

    The result is a travel experience built around a simple premise: you shouldn’t have to wait for someone else’s availability to experience the world.

    Travel Should Give Back to the Places We Visit

    Cappel’s approach to travel was also shaped by where she grew up.

    Sun Valley is a tourism-based economy, and because it is a relatively small community, the economic impact of tourism is particularly visible.

    That gave Cappel an early understanding of something that can be easy to overlook when traveling: the money visitors spend doesn’t exist in a vacuum.

    It affects real people and real communities.

    As a result, responsible tourism became part of FTLO’s philosophy.

    The company says it prioritizes local, family-owned businesses so that more of the money generated by its trips remains in the communities travelers visit. It also emphasizes respectful engagement with local cultures and a positive economic, social, and environmental impact.

    For Cappel, seeing the world isn’t about extracting experiences from it.

    It’s about entering a place with curiosity and respect—and leaving something positive behind.

    What Happens When the Founder Finally Steps Away?

    After a decade of building FTLO, Cappel found herself confronting a different entrepreneurial challenge: stepping away.

    She’s currently taking a month-long sabbatical, something made possible in part by FTLO’s company policy of offering employees a month-long sabbatical after five years.

    For someone who has spent years immersed in the day-to-day details of a growing company, leaving wasn’t easy.

    But something unexpected happened.

    After stepping away for about a week and a half, Cappel began to feel some of the early passion returning.

    Ideas started coming back.

    Perspective returned.

    The distance created room for creativity.

    It was a reminder that even founders who are deeply passionate about their businesses need time outside of them.

    For Cappel, that lesson carries a particularly fitting irony: the founder of a travel company needed to step away from work to rediscover what travel and new experiences can do for the mind.

    “Go travel,” she tells Schroeder in her own way.

    New experiences create connections that can lead to ideas you never would have generated sitting at your desk.

    The Founder Is Also a Science Nerd

    Behind the CEO and travel entrepreneur is another side of Cappel that emerges during the episode’s rapid-fire round.

    If people really knew her, she says, they’d know she’s somewhat nerdy about science.

    She can fall into a deep flow state learning about subjects like photons, biology, health, and how the human body works.

    It’s a small detail, but an important one.

    The woman who built a company around helping people explore the world is herself driven by curiosity.

    Travel, entrepreneurship, science—there’s a common thread.

    She wants to understand things she doesn’t already understand.

    If She Started Over Today, She’d Go Even More Niche

    Asked what she’d do if she were starting a travel company today, Cappel doesn’t say she’d try to recreate FTLO.

    She’d go narrower.

    FTLO originally focused on an age-based niche, but she sees tremendous opportunity in passion-based travel—experiences built around specific interests, creative pursuits, and communities.

    It’s a lesson that applies well beyond tourism.

    In a world where almost every market is crowded, being more specific can make a business more relevant.

    The question isn’t always:

    How can I reach more people?

    Sometimes it’s:

    Who is the exact person I want to serve, and what do they care deeply about?

    Cappel also offers a piece of advice that contrasts with her own early leap: aspiring founders don’t necessarily need to quit their jobs immediately.

    With today’s technology, entrepreneurs can test ideas, build audiences, and even begin generating revenue before making the full-time jump.

    In hindsight, she believes she may have left her day job too early.

    Travel Taught Her There Isn’t One Right Way to Live

    Perhaps the most fitting moment of the conversation comes when Schroeder asks Cappel what living an unconventional life means to her.

    Her answer goes back to travel.

    When you see enough of the world, you begin to understand just how many ways there are to live.

    Different cultures have different ideas about family, work, success, community, relationships, and what makes a good life.

    That realization can make the “right path” you were handed growing up look a lot less absolute.

    For Cappel, an unconventional life means stepping outside the expectations of your upbringing or community and asking a more personal question:

    What is actually true for me?

    Follow your passions.

    Follow what inspires you.

    Stay true to yourself.

    It’s a philosophy that explains both her life and the company she built.

    She didn’t simply create a travel business.

    She built a company around her belief that experiencing different places and people can expand the possibilities someone sees for their own life.

    And perhaps that’s the most unconventional thing about FTLO: it isn’t really selling a destination.

    It’s selling the possibility of discovering that your world can be bigger than you thought.

    Want to Pick Tara Cappel’s Brain?

    If you’re dreaming about starting a travel company, she’ll share the pitfalls she’s encountered, talk through business models, discuss how to find those first customers, and offer insights that could help another entrepreneur avoid some of the time and heartbreak she experienced along the way.

    And if you’re not building a travel company, there’s still something in it for you.

    Cappel is also happy to talk travel—particularly the off-the-radar destinations that may not show up at the top of a typical search.

    Connect with Tara:

  • Ep481: Meg Tuohey Wants Women to Come Home to Themselves—and Lead From There

    Ep481: Meg Tuohey Wants Women to Come Home to Themselves—and Lead From There

    For Meg Tuohey, the work of repairing relationships began long before she became a psychologist, relationship expert, author, and innovator. It began with a little girl sitting in the passenger seat of a car, looking through the window at a family gathered around a warm dinner table.

    The house was lit. The blinds were open. There were several people inside.

    Then the car turned the corner, and the moment disappeared.

    Tuohey was heading home to a cold, dark house with one parent and no siblings. She remembers the loneliness of that childhood and, more importantly, the feeling that someone might come to help—but nobody ever did.

    Years later, those seemingly ordinary childhood snapshots would become part of the inspiration behind her life’s work.

    As Tuohey explains in her conversation with Unconventional Life host Jules Schroeder, she eventually decided she wanted to become “the person who came”—the person who could hold space for families and create the warmth, safety, and connection she had once longed for herself.

    Today, Tuohey works at the intersection of relationships, neurodivergence, leadership, women, and what she calls wisdom and eldership. Her podcast, Wisdom Stripes, has surpassed 1.8 million downloads and ranked among the top 15 podcasts in Education in the U.S. She has worked with thousands of women and couples across the U.S. and Canada, and her debut book, Heartprint, extends her work to a much wider audience.

    But beneath all the professional accomplishments is a surprisingly simple philosophy: the way back to a better life often begins by returning to yourself.

     

    The Childhood Memory That Became a Calling

    When Schroeder asks Tuohey for the “fly-on-the-wall” moments that shaped her, Tuohey doesn’t begin with a credential or career milestone.

    She goes back to childhood.

    She remembers seeing that family through the window at dusk and wondering, in some way, what it might feel like to belong to something warm and connected.

    Her childhood wasn’t defined only by hardship. There were good experiences, too. But the loneliness left an imprint.

    She remembers wishing someone would come and see her, help her, or hold space for what she was experiencing.

    Nobody came.

    Eventually, that longing became a decision.

    Tuohey describes the memories from her hometown as threads that helped form the fabric of her work. Somewhere along the way, she decided she would become the person who could create that sense of warmth and gathering for the families she encountered.

    It is a striking example of how purpose can emerge from the most personal parts of a life.

    Rather than simply moving past her childhood, Tuohey found a way to transform what she had experienced into a deeper understanding of what people need from one another.

    Building a Different Kind of Marriage Repair

    That philosophy eventually became the foundation for a relationship-repair model that Tuohey says was unlike anything else she had seen when she created it.

    About nine years ago, she developed a group coaching program specifically for women experiencing serious relationship crises—often after they had already tried other avenues for help.

    Over time, another major area of focus emerged: neurodivergence.

    Today, Tuohey says that approximately 80% to 90% of the people who come through her work either identify as neurodivergent or love someone who is neurodivergent.

    Her work now rests on five interconnected pillars:

    • Relationships

    • Neurodivergence

    • Leadership

    • Women

    • Wisdom and eldership

    That final pillar reflects one of the more distinctive aspects of her philosophy: the idea of being the change you want to pass through your generations.

    For Tuohey, relationship work isn’t simply about solving today’s argument. It can also be about changing patterns that are passed from one generation to another.

    Why Tuohey Doesn’t Meet the Husbands

    One of the most unconventional aspects of Tuohey’s model is also one of the simplest: she doesn’t work directly with her clients’ partners.

    She designed it that way intentionally.

    Tuohey explains that she loves working in groups and believes there are powerful benefits to community. At the same time, she believes working with couples within a group setting would introduce unnecessary complexity and inefficiency.

    Instead, she works with what she calls Wise Women.

    The concept isn’t about suggesting women are responsible for every problem in their relationships. Tuohey acknowledges the frustration women may feel when they hear an approach that focuses on their own transformation: Why should I be the one who changes?

    Her answer is rooted in leadership.

    Tuohey believes women can be powerful cultural tone-setters within their homes and relationships. Her work therefore focuses on helping women understand themselves, develop skills, learn how to lead, and ultimately reconnect with who they really are.

    Her model combines psychoeducation, practical skills, self-learning, and leadership development.

    The objective isn’t to make women carry responsibility that isn’t theirs.

    It’s to help them distinguish what is theirs, what isn’t theirs, and how they want to lead from there.

    The Hidden Force Behind So Many Relationship Conflicts

    For Tuohey, one of the most important questions isn’t simply why couples fight.

    It’s why human beings defend themselves.

    She sees defensiveness as a central force behind many of the struggles people experience in relationships.

    Humans defend themselves against pain. They defend themselves against confusion. And, perhaps most importantly, they defend themselves against the possibility of experiencing even more pain or confusion.

    In a new relationship, repairing a conflict can be relatively straightforward because trust and goodwill may still be strong.

    But long-term relationships can become more complicated.

    Small hurts that aren’t repaired accumulate.

    Over time, those moments can turn into beliefs:

    It’s always me.

    It’s all up to me.

    He doesn’t understand.

    I wish…

    The problem eventually becomes larger than the original disagreement. It becomes the accumulated pain of feeling unseen, unheard, or misunderstood.

    And when people are already dealing with trauma, addiction, neurodivergence, or other significant life challenges, the level of defensiveness can become even greater.

    You Can’t Lead While You’re Defending

    This is where Tuohey’s relationship philosophy becomes a leadership philosophy.

    She argues that defensiveness can prevent people from seeing what’s actually happening. It can interfere with healing, appropriate responsibility, and the ability to distinguish between what belongs to you and what doesn’t.

    Most importantly, she believes you can’t lead while you’re defending.

    The defensive part of us needs to be heard, understood, and cared for before the person underneath it can emerge and begin leading again.

    That distinction is critical.

    Tuohey isn’t telling women to suppress their anger, ignore their pain, or simply become more accommodating.

    She’s asking a different question:

    What happens when you understand the part of yourself that is protecting you well enough that you no longer have to let that protection run your life?

    For Tuohey, that is where real leadership begins.

    Heartprint: A Guide Back to Inner Wisdom

    After years of working with women and couples, Tuohey wanted to find a way to bring her work to people beyond the relatively small number of women she can personally support.

    That became Heartprint, her debut book.

    The book took five years to construct. Tuohey describes it as a three-part story and a practical guide designed to take complicated ideas and make them simple.

    At the heart of Heartprint is the idea that people can develop distance from their own inner wisdom.

    Pain and confusion can create defensiveness. Defensiveness can help a person survive and protect themselves—but it can also create distance from who they are.

    The book is designed as a step-by-step journey back.

    Each chapter includes an activity intended to help readers reconnect with themselves. And for anyone who struggles to hear their own inner wisdom, Tuohey offers a bridge: Elizabeth, the Wise Woman character in the book.

    Readers can “borrow” Elizabeth’s wisdom until they are able to hear their own.

    The goal isn’t to run away from pain.

    It’s to integrate it rather than remain disconnected from yourself because of it.

    Tuohey sees that process as part of the universal human experience: moving through pain and finding a way back home to yourself.

    From a Deeply Personal Practice to a Global Mission

    Tuohey’s work is deeply intimate, but her ambition isn’t small.

    She acknowledges that her direct work is intentionally deep and therefore cannot hold a massive number of people at the same level of care.

    Her heart, however, is for women and families.

    That is why she sees Heartprint and Wisdom Stripes as extensions of the same mission: creating accessible ways for more people to begin the process of reconnecting with themselves.

    Her hope for Heartprint is not simply that people read it.

    She wants the book to awaken a desire in people to return to who they really are and begin living a life that feels good to them.

    It is a deceptively simple goal—and one that sits at the center of everything she does.

    What It Means to Live an Unconventional Life

    When Schroeder asks Tuohey what living an unconventional life means to her, the answer brings the entire conversation full circle.

    For Tuohey, unconventional living isn’t necessarily about rejecting every conventional path.

    It’s about full expression.

    It’s about being yourself.

    And, ultimately, she believes one of the greatest gifts a person can give themselves, their loved ones, and the world is to return home to who they really are and live a life that feels good to them.

    That philosophy makes the title Heartprint particularly fitting.

    A person’s life leaves an imprint. But before that imprint can be intentionally passed forward, Tuohey believes people need to know who they are.

    The work begins within.

    The Quiet Rituals Behind the Work

    For all the intensity of her professional work, Tuohey’s personal rituals are remarkably grounding.

    If you really knew her, she says, you’d know she enjoys cozy reading, a good cup of tea, and a crackling fire.

    She also meditates every day—a practice she’s maintained since October 2019. She meditates every night and most mornings, often lying down in the dark.

    That practice of returning inward mirrors the philosophy she teaches outwardly.

    Before leadership, there is awareness.

    Before repair, there is understanding.

    Before reconnecting with someone else, there may be a need to reconnect with yourself.

    The Message She Would Give Her Younger Self

    Near the end of the conversation, Schroeder asks Tuohey what she would say to the lonely little girl she once was.

    Her answer brings the entire journey back to that car ride at dusk.

    She would tell her:

    “I’m coming.”

    She would tell her she’s on her way—and that she’s bringing an army of kindness, care, compassion, and love.

    And she would promise that little girl she would never be alone again.

    It is difficult to imagine a more complete expression of Tuohey’s life’s work.

    The little girl who once wished someone would come eventually became the woman who chose to become that person—not only for herself, but for the women and families she serves.

    And perhaps that’s the most unconventional part of her story.

    She didn’t simply build a career around relationships.

    She built a life around answering a question that began in childhood:

    What if we could become the person we once needed?

     

    Giveaway: Win a Signed Copy of Heartprint

    Meg Tuohey is giving one lucky Unconventional Life listener a signed copy of her book, Heartprint.

    The book can be shipped from America to the winner wherever they are located.

    Connect with Meg:

  • Ep480: Why There Is No Formula for Building a Brand—or an Unconventional Life—with Arielle Tayar

    Ep480: Why There Is No Formula for Building a Brand—or an Unconventional Life—with Arielle Tayar

    Ep. XXX: Why There Is No Formula for Building a Brand—or an Unconventional Life—with Arielle Tayar

    From luxury events and global branding to artificial intelligence and the art of trusting your gut, Arielle Tayar has built her career by refusing to follow a single blueprint.

    As the founder of Whip Creative Studio and Whip Productions, Tayar has spent the last decade working at the intersection of brand, story, experience, and human connection. Her work has crossed industries and continents, with a creative portfolio that includes major brands, high-profile events, and a global team of creatives.

    Yet when Unconventional Life host Jules Schroeder introduces her by listing the many accomplishments that appear to define her career, Tayar has a surprisingly simple response.

    “I’m winging it.”

    For Tayar, that isn’t a confession of uncertainty. It is a philosophy.

    She follows opportunities, creates opportunities, trusts her intuition, and allows her career to evolve rather than trying to force it into a predetermined shape. That mindset has become the foundation for both her businesses and the way she approaches branding itself.

    The Woman Behind the Brands

    Tayar’s creative instincts began long before Whip Creative Studio.

    Raised in New Jersey by Israeli immigrant parents, she grew up as the eldest of four children in a family where entrepreneurship wasn’t an abstract career path—it was simply the world she knew.

    Her parents were both entrepreneurs and business owners. She says she didn’t grow up seeing her parents report to bosses or follow a traditional corporate path. Instead, she grew up seeing people create their own opportunities and operate on their own terms.

    That example had a lasting impact.

    All four siblings eventually became business owners themselves.

    Her father’s expectations also shaped her early identity. As the firstborn daughter in a Middle Eastern family, she recalls being told from an early age, “You are a businessman. You will be a businessman.”

    What might have sounded like a simple expectation became something deeper: a belief that she was capable of creating something of her own.

    That early confidence would eventually become one of the most important ingredients in her entrepreneurial life.

    “The Guardrails Are Mostly Made Up”

    When Schroeder asks what she has learned about creating your own path when the model in front of you isn’t clear, Tayar doesn’t offer a traditional business framework.

    Instead, she points inward.

    She believes much of the work is about developing an inner knowing and recognizing that many of the boundaries people perceive as immovable are actually constructed.

    The boss who won’t approve the move.

    The career path that seems predetermined.

    The expectation that success has to look a certain way.

    The belief that there is only one route to the destination.

    Tayar’s point isn’t that real-world limitations don’t exist. Rather, she encourages people to question which limitations are genuinely fixed and which ones have simply become part of the story they tell themselves.

    “Trust” becomes an important part of that process.

    Once someone starts trusting themselves, she suggests, possibilities begin to expand.

    The Power of a “Little Yes”

    That philosophy is also reflected in the way Tayar approaches opportunities.

    She doesn’t describe herself as someone who always knows exactly where she’s going. Instead, she is willing to respond to what appears in front of her.

    That might mean saying yes to a new opportunity, reaching out to a new collaborator, or taking on a creative project before every detail has been figured out.

    For Tayar, the path doesn’t necessarily have to be visible before you take the first step.

    Sometimes, the next step creates the path.

    It’s a philosophy that mirrors the unconventional life Schroeder has built her own podcast around: rather than waiting for certainty, you can begin moving and allow the journey to reveal what comes next.

    When AI Isn’t the Answer

    That willingness to experiment becomes particularly relevant when the conversation turns to artificial intelligence.

    Schroeder and Tayar discuss the rapid evolution of AI and what it means for creativity, branding, and storytelling.

    Tayar has watched her clients move quickly from excitement about AI to skepticism about it.

    At the beginning of the year, some clients were eager to incorporate AI into their brands. Tayar was willing to experiment with them, testing what the technology could do.

    But the enthusiasm didn’t last for everyone.

    Some of those same clients eventually came back with a very different reaction: they didn’t want their brands to feel like AI brands.

    For Tayar, the lesson isn’t that AI should be rejected.

    It’s that AI needs to be understood for what it is: a tool.

    AI can amplify creative work. It can help produce things. It can open new possibilities.

    But it isn’t the story itself.

    “If you want to have your brand or whatever you’re doing have strong intentional storytelling that’s really going to resonate,” Tayar explains, AI isn’t the mechanism that creates that human connection.

    The technology is a means to an end—not the means to every end.

    The More Artificial the World Becomes, the More Valuable Humanity Gets

    This is where Tayar’s philosophy about branding becomes bigger than branding.

    In an increasingly automated world, she sees a growing desire for things that feel personal.

    Human.

    Real.

    That doesn’t mean technology and humanity have to compete.

    Instead, the opportunity is to use technology without allowing it to replace the qualities that make a brand meaningful in the first place.

    For Tayar, those qualities include storytelling, emotion, intuition, and connection.

    Her work begins with the people behind the brand.

    What are they trying to say?

    Why does it matter?

    Who are they trying to reach?

    What should someone feel when they encounter them?

    Those questions can’t simply be replaced by a tool.

    They have to come from somewhere deeper.

    Branding Has Left the Logo Behind

    If branding used to be primarily about a logo, color palette, and typography, Tayar believes the modern brand identity has become much more layered.

    Photography matters.

    Video matters.

    Editing matters.

    Color grading matters.

    The way content is framed matters.

    Even subtle visual choices can become part of a recognizable identity.

    Tayar points to color grading as an example. A person can scroll through an account and recognize a brand simply because of the way its videos are colored—even without immediately seeing the logo.

    These details create consistency.

    They establish personality.

    And collectively, they tell people who a brand is.

    The result is a much more sophisticated understanding of identity: branding isn’t simply what a company looks like. It is how the company consistently shows up.

    There Is No Rinse-and-Repeat Formula

    Perhaps the biggest misconception Tayar challenges is the idea that successful branding can be reduced to a formula.

    She sees brands that are meticulously engineered.

    She also sees brands that seem to emerge almost entirely through intuition.

    Both can work.

    So when someone asks her for the formula to make a brand successful, she doesn’t pretend to have one.

    Instead, she wants to understand the person or company first.

    What’s at the heart of what they’re trying to do?

    What are they actually building?

    Are they looking for a short-term spike in attention, or are they building something meant to last?

    Those questions determine the strategy.

    There may be tactics that generate money quickly, she acknowledges, but attention isn’t necessarily the same thing as longevity.

    For Tayar, the deeper question is whether the brand can continue evolving without losing its identity.

    A Brand Isn’t Finished When the Logo Is Done

    Tayar compares a brand to a baby.

    You don’t create it and walk away.

    You cultivate it.

    You feed it.

    You dress it.

    You watch it grow.

    Then you do it again.

    Her relationships with long-term clients reflect this philosophy. Some have worked with her for four or five years, allowing the creative team to watch the brand evolve over time rather than treating branding as a one-and-done project.

    The brand changes.

    The business changes.

    The audience changes.

    And the identity has to be able to grow with all of them.

    Yet throughout that evolution, Tayar believes there is one thing that cannot be abandoned:

    staying true to yourself.

    What Happens When You Stop Looking for Authority?

    By the end of the conversation, Tayar’s philosophy about branding has expanded into a philosophy about life.

    When Schroeder asks her what living an unconventional life means to her, Tayar doesn’t hesitate.

    “There are no rules.”

    For her, the realization that nobody has everything figured out can be liberating.

    Everyone is navigating.

    Everyone is experimenting.

    Everyone is trying to figure out what comes next.

    Once you recognize that, the authority you may have unconsciously given to other people starts to disappear.

    The person with the impressive title isn’t necessarily more certain than you.

    The entrepreneur with the bigger company isn’t necessarily more qualified to determine what your life should look like.

    The expert on the stage isn’t necessarily holding the secret formula.

    Everyone, in some way, is winging it.

    And perhaps that’s exactly what makes it possible to build something that is truly your own.

    The Two-Hour Brand Makeover: Arielle Tayar’s Unconventional Life Giveaway

    For one Unconventional Life listener, Tayar is offering a rare opportunity to experience her creative process firsthand.

    The winner will receive a two-hour branding workshop with Arielle Tayar and one of her designers.

    During the session, they will workshop the winner’s brand and create a mini brand identity, including:

    • Logo

    • Color palette

    • Typography

    • Photo language

    And unlike a traditional branding engagement that can take weeks or months, Tayar says the goal is to create this mini identity during the two-hour session.

    The giveaway is specifically designed for a small, up-and-coming business or brand that needs help bringing its identity to life.

     

    Connect With Arielle:

    • Website: https://www.whipcreativestudio.com/about
    • Instagram: https://www.instagram.com/arielletayar/
    • LinkedIn: https://www.linkedin.com/in/arielle-tayar-45430a61/
  • Ep479: How Krista St-Germain Transformed Unimaginable Loss Into a Movement of Hope

    Ep479: How Krista St-Germain Transformed Unimaginable Loss Into a Movement of Hope

     

    There are moments in life that divide everything into a before and an after.

    For Krista St-Germain, that moment came in 2016 when her husband, Hugo, was suddenly killed by a drunk driver. One phone call shattered the future she had envisioned—a thriving career, a loving marriage, and a life she finally felt at peace living.

    “I never thought I’d become a widow.”

    Yet what began as the darkest chapter of her life eventually became the foundation of an entirely new purpose.

    Today, Krista is a Master Certified Life Coach, post-traumatic growth expert, and host of the Widowed Mom Podcast, where she has helped thousands of women navigate one of life’s greatest challenges: learning how to live again after profound loss.

    When Your Entire Identity Changes Overnight

    Before tragedy entered her life, Krista believed she had finally found her happily ever after.

    Following a difficult first marriage, she remarried, built a successful career as a Project Engineering Supervisor in the aviation industry, and embraced a future filled with possibility.

    Then, without warning, everything changed.

    The sudden loss of her husband wasn’t just the loss of a person—it was the loss of the life they had imagined together.

    Like many people facing devastating grief, Krista found herself asking questions no one can truly prepare for.

    Who am I now?

    What does my future even look like?

    How do I keep living when the life I wanted no longer exists?

    Those questions would eventually lead her far beyond the engineering career she’d spent years building.

    The Biggest Myth About Grief

    One of the most powerful moments in the conversation comes when Krista challenges one of the most widely accepted ideas about grief: that it follows a predictable timeline.

    Many people still believe healing means progressing through the “five stages” until they eventually arrive at acceptance.

    Krista sees it differently.

    Grief, she explains, isn’t something we complete. It’s a natural response to losing someone—or something—we deeply love.

    The goal isn’t to stop grieving.

    The goal is learning how to carry grief while continuing to build a meaningful life.

    Instead of asking, “When will this be over?” Krista encourages people to ask a different question:

    Who do I want to become because of what I’ve experienced?

    That subtle shift transforms grief from something to escape into something that can coexist alongside hope, purpose, and joy.

    Post-Traumatic Growth Is Not Toxic Positivity

    For many people, the idea of finding growth after trauma feels almost offensive.

    Krista understands why.

    She makes an important distinction throughout the interview: post-traumatic growth isn’t about being grateful tragedy happened.

    It isn’t pretending loss was somehow “meant to be.”

    Nor is it forcing optimism before someone is ready.

    Instead, it’s recognizing that while we don’t choose our hardest experiences, we do get to choose how those experiences shape us moving forward.

    For Krista, healing wasn’t about returning to who she was before her husband died.

    It meant becoming someone entirely new.

    Someone with greater compassion.

    Greater resilience.

    Greater purpose.

    Someone capable of helping others navigate the unimaginable because she had walked through it herself.

    From Aviation Engineer to Grief Coach

    When Krista eventually returned to work after her husband’s death, something felt different.

    The career she’d spent years building no longer fulfilled her the way it once had.

    Loss has a way of reshuffling priorities.

    Success began to look different.

    Purpose began to matter more.

    As she immersed herself in studying grief, coaching, and post-traumatic growth, she discovered an entirely new calling.

    Today, through coaching programs, speaking engagements, and her podcast, Krista supports widowed mothers around the world as they rebuild lives they never expected to have.

    It’s a career she never planned—but one deeply aligned with the woman she became through her own healing.

    Trading Certainty for Self-Trust

    One of the interview’s most profound insights comes when Krista reflects on her relationship with certainty.

    Before losing her husband, she unknowingly believed certainty created safety.

    If life followed the plan…

    If tomorrow looked like today…

    If everything stayed predictable…

    Then she was safe.

    His death shattered that illusion forever.

    Now, Krista believes something entirely different.

    Uncertainty is inevitable.

    Safety isn’t created by controlling life.

    It’s created by learning to trust ourselves, even when life refuses to make sense.

    That shift has changed not only how she approaches grief but how she approaches every decision she makes.

    Rather than trying to eliminate uncertainty, she has learned to become someone who can meet uncertainty with confidence.

    Healing Begins When We Stop Trying to Prove We’re Okay

    Looking back, Krista admits that much of her early motivation came from wanting to prove she would survive.

    To prove she was strong.

    To prove she’d rebuild.

    To prove she’d eventually be okay.

    Over time, that pressure disappeared.

    Instead of performing resilience, she allowed herself to simply live.

    Today, her life is guided less by external validation and more by internal freedom—a freedom rooted in authenticity, emotional awareness, and presence rather than perfection.

    Defining an Unconventional Life

    When Jules asks what living an unconventional life means to her, Krista’s answer is beautifully simple.

    Freedom.

    Freedom to choose how she spends her days.

    Freedom to create meaningful work.

    Freedom to earn a living aligned with her purpose.

    Freedom to define success on her own terms instead of society’s expectations.

    It’s a reminder that sometimes the most unconventional lives aren’t built through grand adventures—they’re built through the courageous decision to keep moving forward after life changes everything.

    Final Thoughts

    Krista’s story isn’t one of moving beyond grief.

    It’s about moving forward with it.

    She reminds us that healing doesn’t require forgetting, fixing, or forcing happiness.

    Instead, it invites us to honor what we’ve lost while remaining open to who we’re still becoming.

    Because while tragedy may rewrite our story, it never has to write the ending.

    Giveaway

    Krista is offering listeners her “Memories That Matter” Journal, a beautifully designed resource featuring 100 thoughtful prompts to help preserve treasured memories of loved ones. Whether you’re navigating grief yourself or supporting someone who is, this journal offers a meaningful way to keep precious stories alive for generations to come.

    Connect with Krista