Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

Ep: 190 Creating a Movement with your Message, With Internationally-known Speaker, Williams
Most people know the classic acronym for ROI as ‘Return on Investment’ but the acronym you might not have heard of yet is ‘Ripples of Impact’
How much impact you have in the world is also your direct return on investment and the number one way to increase both versions of ROI is through learning how to become a powerful communicator.
If you have the ability to impact your listener’s at their heart, then it’s much easier for them to join your movement and take inspired action. This will have a positive ripple effect not only in your career but also in your personal life and the lives of the people you serve.
This week on the Unconventional Life show is Joe Williams. Joe is an internationally- known speaker, who coaches entrepreneurs become world-class speakers. Whether you need help finding your message, developing your message, or learning how to take the stage with confidence and aliveness then Joe is your go-to guy.
Joe was the head trainer and lead speaker for peak performance coach, Tony Robbins. For 15 years Joe spoke to “roaring crowds, got standing ovations and rock star treatment all around the world” but what he realized was that he was living someone else’s dream. What Joe was really craving was more family time and to create something more meaningful with his life. Joe pivoted and designed two offerings that stem from creating a lifestyle and career based on what you actually care about.
The first is the Creative Performance Group, which helps people master their message through ritual programs, a live event called the Speakers Bootcamp and 1-1 mentoring. The other is a book called “The Impact Awakening – How to go from having a calling to changing lives.” Ps. Click the link for a free download of the book 😉
In this episode, Joe drops some unconventional wisdom on how to master your message and how to structure your message so that the audience stays engaged and is left feeling inspired to take action.
Have an idea so big that it walks the line of being possible.
Your idea needs to be big enough and different enough, from everything else that’s out there. “You don’t create movements based around the status quo, you don’t create movements by an incremental improvement of what’s already out there, you tend to create movements by having an idea that is so big that the idea walks that line of being possible.”
Designing your Message of Mastery
Your message has three major parts
1.Your life story. What has your life uniquely primed you for to be the emissary of this message? “ Learn to tell both, the upsides of your story and, more importantly, the downsides of your journey with a moral of what you learned.” Likely you have had an experience in your life that has shaped who you are and in going through that experience you are able to authentically help and guide others to find their own way and become the hero of their own story.
“Great storytellers don’t retell stories, they relive them.” – anonymous
2. Your passions. Your passion is your greater why and will give you the motivation that you need to keep going when challenges arise. If you create your business based on your passions the joy that it brings you will effortlessly come alive through your words and within your being when you are speaking about it.
3.Your offering. How can you serve the world, what results you can really help people receive?
Communicate Effectively
The next step is learning how to communicate, how to present your message powerfully and in a way that moves people emotionally. Your goal here is to motivate people to do something different, to take action, as a result of listening to your message.
Joe shares that he took all of the classic training, Toastmasters, Dale Carnegie ect and they all taught him the same thing… script out your talk, memorize it, rehearse it and perform. He found that methodology outdated and the performance aspect did the opposite of the desired goal, to connect and have a conversation with the audience.
People can tell the difference between performing versus you showing up as your most empower self and having a truthful conversation. So Joe developed an amazing way of teaching that shows you how to tap into the specific mental and emotional state that is needed in order to deliver your message. He guides you to be able to tap into your excitement and enthusiasm to the point where your brain turns on and the words just flow out. He also teaches a great method for the structure of the talk and what areas are the most important to focus on. For a more in-depth look at the structure below, you can download the Impact Awakening Book.

The Structure

Begin with the end. “This is always your starting point when laying out an outline or structure for everything from a presentation to a book to even coaching or consulting session. What is the result you want to achieve when you are done and things have gone well?”
Create the start. “Your opening should be strong and get attention. Open with a question, a bold statement or a challenge.”
Balance “big ideas” and stories. “You will need time to introduce it, teach it, share a story to bring it alive, answer questions about it and have the audience do something to experience using the idea.”
Close with a call to action. “Decide what you want your call to action to be and then everything you do to design and deliver your message will lead to that action. All great learning experiences end with leading you to take action on what you just experienced.”
“People may not remember exactly what you did, or what you said, but they will always remember how you made them feel” – Maya Angelou
Giveaway!
Joe is giving away a 1-hour private session where together, you will get to dive into crafting and mastering your message. This session is valued at 2,000$ and one of you will receive it for free 😀 Thanks, Joe!
September 30, 2019
Ep: 189 Have you Discovered your Truth? with Poet, Janne Robinson

Janne Robinson is the CEO of ‘This is for the women’, a line of poetry products and apparel. Janne is a feminist poet, a life coach, an activist and a motivational speaker who shares slabs of her heart for a living.
With popular poems such as “ This is for the women who don’t give a fuck’, “I will never be a well-behaved woman” and “There’s cobwebs on her vagina”, the world is being exposed to a whole new level of raw and unfiltered truth. These topics may seem controversial, and Janne has fought off her fair share of kickback. However, what she holds strongly to is sharing her vulnerability and truth, no matter what. She doesn’t tiptoe around trying to please anyone and breaks through societal “shoulds” and conventional norms while encouraging people to ‘build their own box’.
Janne gives a voice to experiences that many women and people have, but don’t always have permission to share or have the ability to articulate. In this episode, Janne shares how she “walks tall” in her truth and how you can too.
“I think that our truth is medicine because it allows other people to have permission to understand themselves and to access different pieces of themselves.” – Janne Robinson
Janne’s journey to truth started back in 2014 when she got pregnant and decided to have an abortion. As she was laying in bed and healing the words started to pour out of her.
She wrote about the opinions of the doctor, telling her she shouldn’t get an abortion to the conversations she had with the potential spirit within. That day, as Janne processed her emotions, she found that it was the first time her words had depth and really took on a greater meaning.
The article “Aborting Shame: One Woman’s Experience Within Abortion” was born and soon after was published to the 17 million readers on Elephant Journal.
The decision to share the article stemmed from her not finding any information explaining a woman’s emotional process with her choice to have an abortion and how the world needed to hear stories like hers. So many people are shameful regarding their choice to have an abortion and its talked about in hushed whispers and the stigma doesn’t need to exist anymore.
She received 500 messages, emails, and comments from women all over the world. One of them read “I was 16. My father dropped me off at the clinic and told me not to tell anyone—including my mother. You’re the first person I am telling.”
Hearing the impact she made from so many women lead her face to face with her “why” she does what she does— and she has been empowering women to take back their narrative ever since.
If you have stuff inside of you that you haven’t given a voice to but you want to share, keep reading because Janne shares insights about truth and how to access it.
Your truth is medicine
Janne is a believer that emotional and physical heaviness, disease, illness, depression, and anxiety comes from when we’re not living in our truth.
What that means on a deeper level is that when you’re doing things that you don’t love, they exhaust you, you feel resentful towards them and you get tired. They’re not true to who you are what you do and they weigh you down.
When you don’t live from your truth you are denying a part of yourself that wants to be seen and expressed. How often do you say yes or maybe to something when really you want to say no? Maybe you want to be polite or you’re shy but when you are not living your truth it manifests as negative emotions in your life, like anger and guilt.
A recommended book is “You can heal your life” by Louise Hay. This book takes a look at how emotions directly result and manifest as a physical disease when we don’t look at them or talk about them and how you can heal yourself by making choices in your life that empowers you to step out of things that don’t fit anymore.
“Truth is medicine and sharing that truth is so healing and liberating” which is why Janne’s main mission of empowering women to take back their narrative is woven into everything she does and creates.
All artists need someone to believe in them
“I think all artists need someone to believe in them, see them, and say yes. Ultimately you decide that your art belongs and your art belongs simply if it gives you joy, but to have someone cheer you on in the infancy stages is massive.”
Our parents and friends are like not always the best cheerleaders because they teach us and want us to walk a path that has made them feel safe. Don’t be afraid to find mentors that are walking on, or have walked on a similar path and receive advice and guidance from them.
Connect to the natural world
Humans need to connect to the natural world. We become sick because we do not spend enough time in nature. “we need nature as much as we need ourselves.”
The earth is nourishing and grounding and rooting for us connecting us back to many generations to the truth of who we are and what we are made up of. We have seven generations inside of us and how we walk on this planet influences the next seven generations of our family, which is why doing this work of speaking your truth is so important because it breaks cycles, seven generations backward and forwards.
“Our Earth really needs us. Our Earth is not just asking, she is crying for advocacy, and it is fairly hard to care about the earth when you do not feel taken care of. So I think that it is our duty to create the space to come beyond your work to become in alignment to then be able to go, ‘how do I want to create impact and change? How do we protect our mother?
Because, without her, There’s nothing.”
Be Brave
A lot of courage is needed to step outside of the conventional mold. As Abraham Hicks says, there’s not a lot of people on the leading edge, and it can be quite lonely out there, Sometimes you won’t have anybody else in your life living in courage.
That’s especially hard if you are wanting to branch out and do your own thing. You might not have those courage cheerleaders, but go find them because we need people brave enough to become exactly who they are, and do their work.
It doesn’t matter if a hundred people are doing it, or nobody’s doing it. It’s what calls us and when you follow that you heal yourself, which heals this world.
“Believe differently, you get to choose your story. You and every human being are worthy of love, and any story that you want.”
Check out Janne’s Poem ‘I am a woman of distinction’ feature video, which is also directed by Janne.
If you want to connect deeper with Janne you can check out her website or follow her on Instagram for her latest poetry and inspiration.

September 23, 2019
Ep:188 How to Launch a Business in 30 Days with Institute of Code Co-founder, Tina May
Days before launching her first product, her boss at the time came up to her and said “Look, Tina, I’ve come to a decision. I just don’t think you have what it takes to get this off the ground.” Tina was devastated. She had put so much time and effort into the company, and now, she was left with nothing.
Within that fury was also motivation and determination to succeed. So she made a promise and that promise was to launch a company in only one month.
And in 30 days, from idea to product, the Institute of Code was born.
Tina May is the co-founder of the Institute of Code along with her partner Emilio. Together, they are pioneering and redefining what education can look like. Located in Bali, Indonesia, Institute of Code encompasses a new way of learning.
Tina and Emilio believe that when you remove people from the distractions of everyday life, keep them nourished with high-quality food, movement, and meditation, plus a beautiful natural environment to surround themselves in while they learn, something amazing happens.
Their programs combine mentor-supported online learning with a 10-day intensive’s to help students launch a new career in web development or social media marketing in only two months!
Currently, IOC has taught over 500 students and is pulling in 7 figures… I’d say this lady definitely has what it takes to get a business off the ground.
In this episode, Tina shares 5 easy steps that you can use to take your own business idea off the ground and running in 30 days.
Put aside any preconceived notions about how things are or should be.
Tina shares that “If you’re trying to innovate, and you’re trying to come up with something new, you have to step back from the perspective of why things are the way they are, and just reimagine what else could be possible.”
Even if your idea sounds ridiculous, entertain it for a while! Tina and her partner Emilio have a policy when they are brainstorming ideas to not shut each other down too quickly. The rational mind can be so quick to judge and figure out why something wouldn’t work that ideas have a tough time of even getting off the ground.
Your brainstorming session should be spontaneous and free-flowing, plentiful, and without hesitation. Once you have your ideas out on paper, start to see how you can organize them to turn an idea into action.
Validate your idea by getting feedback
Talk to a lot of people about your idea, and be prepared to receive their feedback. Tina shares that this is one of the hardest things to do. As an entrepreneur, you need to stay true to your vision, even when other people don’t understand it, but you also have to receive valuable feedback and criticism from other people.
Yes, these are conflicting goals. There will be some people won’t see or understand your vision, and that’s okay. You can’t let them wack you down. In the words of the iconic Steve Jobs: “The people who are crazy enough to think they can change the world are the ones who do.”
What starts to happen when you speak to people about your idea is that you are able to see problems and solutions from a different perspective to really understand what your future customer would want.
Find a way to test your idea with minimal risk as possible.
Start with fast and cheap experiments when your uncertainty is at its highest. Starting with expensive and time-consuming experiments can become very costly if your initial assumptions turn out to be wrong. For example, one of the reasons why Tina choose Bali was that it was a lot cheaper to rent out a luxury villa and run their programs there than getting a similar set up in Australia.
Jump in!
Tina gave herself a 30-day time frame to launch her business and within 12 months they had run 8 retreats and gained valuable information from taking action. Yes, they made mistakes but so much of starting your business is not just thining or daydreaming about it but actually jumping in and learning as you go.
So don’t spend the next 12 months deliberating on the perfect idea. Just pick something that feels right to you, and that you’re passionate about and start.
Prioritize your mental health.
“As an entrepreneur, having good self-care practices and surrounding yourself with other people who believe in you are probably the most important things you can do as an entrepreneur.
Some recommended self-care practices are;
Reflective practices like acupuncture, massage, meditation, yoga, and journaling
Eating a balanced diet, minimal substance use and plenty of sleep
Being a part of supportive communities
Being creative outside of work by making art, cooking or dancing
Taking a vacation or mini holiday.
Being okay with doing less.
Watching Netflix
Unless you’re taking care of yourself first and getting yourself into the headspace to succeed, it’s very hard to pull any business off.
Giveaway!
Institute of Code online course Website in a Weekend. The course takes you from absolutely zero coding skills to build your own responsive live custom website. “zero to hero” is the approach 😉
Find out more about the Institute of Code on Instagram or through the website.
September 16, 2019
Ep: 186 How to Make Google Love Your Website, With SEO Expert, Sam McRoberts

Search Engine Optimization, also commonly known as SEO, is such a buzz word in the entrepreneurial scene. Many say that you must have it, but what exactly is SEO, how does it work and how do you apply it to your business?

Today on the Unconventional Life Show is Sam McRoberts. Sam has extensive experience with Search Engine Optimization and loves solving the ongoing puzzle of algorithms that search engines like Google keep secret. Although the layers of SEO can be quiet complex, He shares some simple steps on the in’s and out’s of SEO’s and how to make Google LOVE your website.

Search Engine Optimization 101

Simply put, Search Engine Optimization is making changes to your website in hopes to increase the quality and quantity of organic, non paid, traffic that is driven to your website through search engines like Google.

The way Google works is that “they start by crawling through a website and extracting all the website data.” Google looks at the quality of your code, your content, if other sites are linking back to yours and your website structure to determine what your site is about and how it relates to others with similar content.

Google’s goal is to provide the most accurate information to its users so in order to rank in the top pages your website needs to be superior to other websites in the same niche.

So, let’s dive in and explore how you can optimize

Site structure

Users should be easily able to navigate around your site and should be able to instantly understand what your message is and what products or services you are selling. If users can’t find answers to their questions or products that solve their problems it’s unlikely that they will come back to your website or become a customer.

Using Keywords

Keywords are words and phrases that describe what your content is about. “Put keywords in the right places such as your URL, your title, the heading tag & in the content itself.” You will also want to be specific with your keywords. Take a look at the graphic below from Backlinko.

If you write ‘t-shirts’ as your keyword it is highly competitive and has low conversion rates. When you get more specific and descriptive you experience higher conversion and low competition.

You want to have the theme of your keywords all over your site. Think of your childhood birthday party and how the theme was on everything… napkins, spoons, balloons, good bags and do the same on your website.

Speak your customer’s language, not yours

Know your customers really, really well. I know you have heard this before, its the holy grail of any marketing tactic. “Understand your audience and make sure that you’re creating rich content that answers the questions they’re asking from as many angles as thoroughly as possible”

Sam shares that he is constantly surprised by how many people put up minimal content or product description on their site and this is a red flag for not understanding the audience well enough. If you really understand your audience, the problems they are going through, the way they want to feel and what they are looking to do then you can create much better content. “At the end of the day, Google’s in the business of answering questions and solving problems, the better you are able to solve specific problems, the happier the people who search on Google will be and the higher your site will rank.

Great content deserves a great ranking

If you are a business selling diving trips in Bali, think of some phrases that your customer would use to search for a dive trip in Bali. Some would be, top activities in Bali, best dive spots in Bali, places to stay, best places to stay in a specific month, diving tours in Bali, Bali adventures, etc.

“The customer will start off with informational, trying to understand what’s possible. Once they know what’s possible, they’re starting to look for specifics. Then once they feel like they have more details, then they’re going to start looking to take action. Understanding the full cycle of that customer journey, that before the middle and the after, can help you to do a lot better job of providing content for your site.”

Google would rather send someone to one site that has all the information and outlines the complete customer journey in one place rather than to three different sites for questions that are related.

Google is very transparent at letting you know what sites get good ranking so you can work backward and see what the top-rated content is within your niche, what it covers and taking notes along the way.

‘Back Linking’ to your site

Google gives you major kudos if multiple different sites link to your content. This validifies that the content is trusted by the public as many people are sharing and including the content on their sites.

Some ideas for linkbacks are reaching out to other people who are in a similar niche and offering giveaways or discounts on your site, setting up an affiliate program, do podcasts and host on their website, targeted facebook ads to similar audiences.

GIVEAWAY! An SEO training course, eight hours of video content, tons of additional links, documents & spreadsheets. This course will walk you through SEO fundamentals taking you all the way to the edge of having advanced SEO knowledge.

Sam McRoberts is the CEO of VUDU Marketing where he specializes in SEO audits, strategies, and consulting. He has solved problems or puzzles as he calls it for hundreds of companies such as Amazon, HTC, Microsoft, Nokia, HostGator, Scholastic, and Goodreads. Sam also wrote a little book called Screw the Zoo (#1 Amazon bestseller in self-help). The book about finding, bending, breaking rules and the nature of reality.

If you want to check out more from Sam you can visit him at Vudu Marketing or get in touch on Twitter

September 9, 2019
Ep: 185 How to Start an Affiliate Marketing Side Hustle and Scale it to Over 1 Million Dollar’s, With John Crestani

With the rise of online jobs and freedom-based lifestyles, more millennials are looking at different options to supplement their income while traveling. Others are just starting and scaling up a side hustle to the point that they are ready to leave their 9-5 for good. Whatever your situation, this article will show you how to get started with affiliate marketing.

Affiliate marketing is one of the popular ways to earn extra income. Once you set up the system and invest some time into your initial campaign, you will start to see return as customers purchase the product. You also have independence in setting your own goals, choosing products that interest you and determining your work hours.

This week on the Unconventional Life Show is John Crestani. John is an affiliate marketer that has massive success in this industry, making upwards of 3 million dollars in a single year with no employees on his team besides himself. John shares with us some of his knowledge and expertise to get your very own affiliate marketing side hustle up and running without any previous knowledge about SEO’s, sales funnels, copywriting or website development.

Firstly, John gives us the download on what exactly affiliate marketing is; “This specific type of advertising is when you promote other company’s products or services using your specific link. If people buy that product or service through your link, you will receive a commission.”

Join an affiliate marketing network

This network is where you will find products that you will link to and sell to make commissions from. Now that affiliate marketing is booming there are countless networks for you to join but the two networks that John recommends joining are Amazon and Clickbank.

Amazon vs. ClickBank. Let’s break it down.

In terms of the dollar amount per sale, Amazon affiliates will receive 1-10% depending on the category whereas a Clickbank user will receive 30-50% per sale.

As for conversions rates, Amazon crushes sales and will soon reach 50% of all online sales in North America. Not only because it’s a household name that has over 400 million products but their smooth check out process, fast delivery, and exceptional return policy makes them a trusted site. Clickbank is less known by the public and does have physical products but the majority of products are digital such as e-books, courses, videos, and software.

Simply go to the website and join the affiliate program. Once enrolled you will have a specific link to share for each individual product.

Find a specific product that you want to sell

The list of products that you can promote is endless but choose products that you personally believe in. This will make selling much easier as you will be able to share why you choose this product over so many others and the benefits others will receive if they purchase this product. You will also grow your personal brand by recommending useful and reliable products that are in demand for your customers.

Get people to click on your link

You want to sell without being sales-ey. Don’t tell people to straight out buy a product but recommend something that you have direct experience using. John reminds us to “inform and offer value” when you are trying to pitch your product.

Some examples of where to include your product link are; make a personal recommendation about your product on your social media sites along with a creative and eye-catching photo, add your link to your email lists, write a blog post or review about the product or post it as a relevant comment in a feed.

If you want to really dive into affiliate marketing you will have to do a bit more groundwork and spend some marketing $ for the right people to see your link. Taking these steps and familiarizing yourself with the process is a great start.

Sometimes it may feel that there is such a big gap between where you are and where you want to be that it can feel insurmountable at times. John advises us that he “started to develop confidence and close the gap was by education.” John has a great Youtube channel with daily uploads, he goes way more in-depth on this process so you can start to see definite wins on the board and cash in your million $ check 😉

This week on the giveaway John is giving away a six-week course where he will teach you how to do paid advertising online. In the course, you receive all of the resources necessary to get started in affiliate marketing including a list of affiliate networks you should be promoting, landing pages, advertisement copy and more to get you closer to six figures.

September 2, 2019