Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

Ep: 184 Confessions of an Artist, With Singer/Songwriter, Pip the Pansy

In today’s world, some would argue your presence on social media is essential. The content you share should represent who you are and what you stand for and can be a gateway to great opportunities. For some, it can be really easy to become consumed by the idea of these opportunities and becoming a famous influencer. Who wouldn’t want complimentary trips around the world, access to luxury villas, and free product sponsorships, right?

But the question we fail to ask is, what is the energetic cost of this lifestyle? Many Instagram influencers are beginning to speak out about how what they post on Instagram isn’t always an accurate representation of what is actually happening in their lives. As a viewer, you are shown manicured highlight reels and you start to compare your life with the staged influencers’ life and this is so dangerous for our mental health.

A recent article by Psychology Today discusses the “Social Comparison Theory” This theory states that “individuals determine their own social and personal worth based on how they stack up against others they perceive as somehow faring better or worse. As a result, humans are constantly evaluating themselves and others across a variety of domains, such as attractiveness, wealth, intelligence, and success.”

It is basic human nature to compare yourself to others and in some cases, it could be a positive way to foster self- motivation but the birth of social media has taken the comparison to a whole new level. “Some research shows that people who regularly compare themselves to others often experience negative feelings of deep dissatisfaction, guilt, and remorse, and engage in destructive behaviors, like lying and disordered eating.”

This week on the Unconventional Life Show is Pip The Pansy. Recently Pip was on tour and had a rough show with less than hoped for attendance, instead of posting how great the show she posted a story called “confessions” highlighting more embarrassing behind the scenes things that happened to her, as an independent artist. I just decided to let people know that it’s not always glamorous. And I expected that some people would relate. But I did not anticipate the amount of response’s that I got.”

Comments and other people’s personal artist confessions started overflowing into her inbox. The “confessions” are now an Instagram Highlight on Pips Instagram page when people can anonymously share their personal behind the scenes story as a thriving artist.

Some anonymous confessions state “Recently went into debt to put up my own art. Toughest experience of my life, but I grew.” and “Sometimes I turn the volume down on Spotify and play my own music on repeat to get my numbers up” Post like these remind artists that they are not alone and that everyone goes through the similar struggles. Pip states “I have such a love-hate relationship with social media. And that was the first time that I truly loved it because it felt like all of us we’re connecting over the fact that we do really pitiful things to make it look like it’s working.”

Lucky for us, Pip shares some advice that she uses to keep it real and authentic with the rise of fame and social media.

Focus on “who you are, rather than what you are”

You might be an artist or an athlete but that identity is not the box you have to stay in. You can be anything you want to be and feel anything you want to feel. For example, you might think that a person with a career as a performer is outgoing and the life of the party but “who” they really are is shy and introverted. So “constantly feeding the who instead of what is a way that you can remain fulfilled in your life.

Don’t be afraid to be honest.

Be open with people about where you are at because it turns out, a lot of people could be also feeling that way. By simply communicating how you feel, you are building a community that can support one another.

Create just to create!

If anyone listening is looking to be an artist, you should work out that muscle and create as much unfiltered content as you can. Pip advises all artists to pay extra attention to the things you create that you don’t like or doesn’t feel truthful or genuine after some time goes by. “Art pieces that are really soulful, truthful, and genuine will be timeless for you and your audience. “

Don’t compare yourself to others

Comparison puts a damper on your inspiration and creativity, you are unlikely to create a when you feel a sense of dissatisfaction within yourself. If you do find yourself caught up in the comparison game then talk about it with the people around you. Having friends and community around us to keep reminding us how far we have come and how much we have improved is essential when we have our self-love blinders on.

“Artists excavate truth out of mystery” when you’re able to do this successfully, it will resonate with other people and that is really fulfilling. And it doesn’t matter how many people are in front of my stage, and it doesn’t matter what number is next to my Spotify streams, All that matters is that I’m trying my hardest to dig through mystery and figure out what truth is in there that needs to be said at the moment.”

Pip is an incredibly immersed artist, musician, and performer. She uses her dreamy flute melodies, explosive synth hooks, and colorful spirit to completely capture her audiences from around the world. Pip’s newest album Love Legends, Part 1 was released early this year and draws inspiration from Greek mythology and bringing the ancient back to life.

Want more of Pip the Pansy? check out her website or Instagram

August 26, 2019
Ep: 183 What do you do Once you “Have it All”, With founder of Think Different Theory, Josh Forti
Have you ever felt an emptiness that sets in when you realize that you are achieving what you set out to achieve and yet, you are unhappy? Sometimes when entrepreneurs reach an important milestone depression is common. This is because the thing they want did not give them the feeling they anticipated. When this happens people are forced to reassess their values and may need to redefine their definition of success and what truly makes them happy.

This week on the Unconventional Life Show is Josh Forti, the founder of the Think Different Theory. Through mindset, psychology, and modern-day philosophy Josh’s mission is to help you break free and define your own destiny and passion- all the things we love on the Unconventional Life show.

“I believe that we as a society don’t talk about what actually matters, we talk about what sells. And I am here to change that.” – Josh Forti

Josh had a near-death experience from what he calls “success depression.” From everyone’s else’s perspective, he was on top of the world. By the age of 25, he had already started and sold 2 different companies, grown and managed 5 million-plus followers and made a name in both social media and online marketing. He had all the money he needed but was still putting in 18 hours per day, working and striving to reach higher heights, and have “more”.

Josh remembered thinking to himself “something has got to break, I can’t keep up with this pace forever, I am killing myself slowly” Josh told himself he would “buy his way out of it & somehow push through”

After reaching false summit after false summit he emotionally hit rock bottom…

He canceled all of his clients and went from making 50k per month to 3k. He began to ponder what the key to success was. He started to study really successful people and read a ton of books. Not a single one of the people he spoke to or read about said, “Run better ads” or “Have a better product”. That wasn’t the key. The key to all of their success across the board? They ALL said mindset.

Over years of research, he has come up with 5 core principles to rewire your brain for success, create habits that actually last and become the master of your mindset.

The question of why

“You need to figure out why you are doing everything you are doing”. Josh discovered that 90% of everything you do, think or act on a daily basis happens in the subconscious mind so you don’t realize why you are acting the way you do.

When he started to ask himself these questions of why. Why do you want to be famous? why do you live here? why do you drive the car that you do? All of a sudden his life changed because he had a better understanding and perception of why he was living the way he was.

Objective thinking

This is the most powerful way of gaining clarity. When you are on this road of success and are going and going and going, you can get so caught up your own feelings and so involved in the process that you forget to step back and look at the bigger picture.

Have you ever looked at someone else’s life and can easily see and figure out everything that is wrong but can’t see what is causing problems in your own life? Being able to zoom out, as if you are an outsider looking in, without too much emotion is thinking objectively.

Identify what it is that you actually want in life

Quite simply, you get to choose what you want every day, from the food you eat to the people and activities you spend your time on. This is your reality. Make it exactly how you want it to be.

Shifting your identity

Everything that we do in life comes back to your identity, who you think you are and what beliefs you have about yourself. You can place our identity, subconsciously in so many different things.

Josh placed his identity in money. If he made money he had a good day. If he didn’t make money he had a terrible day. He had no freedom because he had placed his identity in something he couldn’t control and something outside of him.

Form new habits

If you want to change your identity form new habits because habits are at the core of everything you do. Josh refers to the Power Of Habit book by Charles Duhigg and a great quote by the author is; “The difference between who you are and who you want to be is what you do.”

Do you have any habits or addictions that you want to quit?

What are the rewards, pleasure points, this habit or addiction provides you with?

Which punishment or pain point do you run away from with this habit or addiction?

Change doesn’t have to be a chore, inserting joy back into the process of creating new conscious habits will make the fact of change something much more welcome, more doable and more effortless.

So, start rewarding yourself for stepping toward the person that you want to become

This week on the giveaway Josh is giving away his training program called “Social Media Profits” – learn how to build a profitable personal brand online. Originally a $997 course but one of you will win it for free! To be entered to win the giveaway, click here. A winner will be selected next week.

Recommended books by Josh;
Psychocybernetics, The Power of Habit, Can’t Hurt Me

Follow Josh on social media –> Website, Facebook and Instagram
August 12, 2019
Ep:182 Transitioning From the Conventional to the Unconventional, with CEO and Co-Founder of NED, Rett Taylor

“After spending years in different industries chasing previous ideas of “success” in some of the world’s busiest cities, there was the realization that there is something fundamentally broken about the way we, as a modern society, are approaching our health and well-being. Many of us are feeling the consequences of device addiction, stress, anxiety, and a multitude of other ailments that have come to rule our lives. We are too quick to turn to doctors and prescription drugs as the first line of defense.

We were reminded, in our own ways, that the best answers often lie in nature… in a walk through the forest; in the glow of a campfire; and in the plants, herbs, roots, fungi, and the very soil that our ancestors have used for millennia.”

This week on the Unconventional Life show is CEO and Co-founder of Ned, Ret Taylor. Ned is a wellness brand that produces CBD oil, hemp balms ,and medicinal tinctures.

In this episode Ret shares,

-His greater why in life and how that has impacted the business and work that he does today.

-How he made the switch from a very conventional life to the unconventional life.

– and so much more!

Ret’s research into CBD started after his mother was treated for breast cancer. She had chosen to improve her health through movement and diet instead of putting her body through rigorous chemotherapy. Ret researched natural ways to keep cancer from returning and was presented with the option of CBD use as a complementary therapy.

He started buying CBD from Alfalfas, a local grocery store, but couldn’t find “any loyalty or affinity to their brands.” He didn’t know how they were extracting or what extra ingredients were added. So he decided to start his own brand for himself and for his mom.

Fast forward two years and Ret and his business partner, Adrienne have created one of the highest quality hemp products in Colorado.

From seed to bottle, all Ned Full Spectrum Hemp products are energetically infused with love, gratitude, and positive vibrations.

Great Vibes

Farmer Curt sees to it that each of our beautiful, organic hemp plants receives the best of everything, including a lifetime of sun, filtered mountain water, and great tunes.

Quality, Not Quantity

The plants are grown in Paonia, Colorado one of the top places to grow produce. Care is put into each plant to ensure it’s healthy and symbiotically thriving within its environment.

Love and Gratitude

Once extracted, the words “love” and “gratitude” are energetically infused into the hemp oil according to the findings of Dr. Masura Emoto in his NY Times Best Seller, “The Hidden Messages in Water.”

Binaural Beats

The products are attuned to the frequencies of 3.5 Hz and 7.83 Hz are then played to the contents of each bottle to promote balance and grounding. Binaural beats are the result of two different auditory impulses heard from opposite ears. The Delta 3.5hz frequency is associated with remedying depression and anxiety while promoting DNA repair. 7.83hz is the powerful healing frequency of the earth’s magnetic field (Schumann’s Resonance), which promotes focus, balance, and calm.

Biodynamic Farming

Biodynamic farming is the highest level of “organic” farming. This type of agriculture practice is very detail-oriented and works symbiotically with the land to produce an exceptionally high-quality product.

One of Ned’s company values is to keep it simple and keep it natural. So by the time the products reach you, they have taken every possible step to ensure you’re receiving the very best of everything, including the right energy and vibrations.

Connect and learn more about Ned by visiting their website or follow on Instagram

This week on the giveaway Ned is giving away an entire package of products- tinctures, body butter, and lip balms. To be entered to win the giveaway, click here. A winner will be selected next week.

August 5, 2019
Ep: 181 How to Crush Sales with Linkedin, with Expert, David Tash
If you are looking to get noticed as a business professional or entrepreneur Linkedin is definitely where the buzz is at.

With over 630 million users, Linkedin its the largest professional network in the world. If you think the site is just a place to keep your online resume, your missing out on some great opportunities.

This week on the Unconventional Life show we caught up David Tash, the co-founder of Tashrizzo which is an executive recruiter network. During this episode, David shares with us 5 valuable tips that we can use to go from zero to hero in the LinkedIn nation and much more.

1. Optimize your headline

Your headline is one of the most visible sections on your profile, making it ultra-hot real estate for getting your message across. David shares that the headline should be branded to speak to your potential clients. What values and skills can you bring to others? What problems do you solve?

To make it simple, here is a formula: “Your Title, Helping X do Y” or “Your Title.

Example: “Enterprise software executive | Helping retailers find better performance, productivity, and profitability”

The headline should pique interest and curiosity so that people engage with your profile and want to discover more about you.

2. Summary page

David reminds us that “It’s not about you, it’s about who you help the most”

—> Position your product or service as a solution to all the problems and challenges that your customers are facing.

—> Have a call to action – where do you want to drive customer traffic to? Your best recommendation is to have a link to your landing page. The landing page is an extended description or your product or service, the goal is to convert visitors into sales or leads. A few other calls to action are; a calendar link( eg.calendly or hubspot) to set up a short consultation, inquiry forms, or any preferred method of contact.

3. Gaining Traction

—> Find your target audience and business collaborations using the Boolean search function. A boolean search quickly refines your search criteria to pinpoint your buyers, influencers, and stakeholders so you can start having conversations with the right people.

Once you have found your prospect list start to reach out to these people via direct message. Less is more here, the key is to deliver a “benefit-driven message in a genuine way” who are you and how can you help them.

In your spare time, engage with your prospects & comment on their posts with relevant content related to their interests. They will see your profile & headline and instantly know how you can support them.

4. The Value Sandwich

Keeping people engaged in your product or service requires a specific formula. If you pushed SALES, SALES, SALES, You would be ignored and forgotten for being too salesy. David’s golden ratio is Value- Pitch- Value.

The pitches should aim to sell and self promote, while the value is aimed to tell a story, trigger’s an emotional response or starts a conversation.

It’s important to content that is catchy and interesting enough to grab hold of someone’s attention or it will be lost in a sea of memes, cat photos, and selfies. Use Buzz Sumo to find popular and relevant news about your product or service and share it.

5. Advanced Support

—> Supercharge your leads by setting up the Linkedin sales navigator. (Ps. Click the link for a free 30-day trial) This allows you to find the exact people you want to market your product and service while driving organic and paid leads to your landing page. Install the Facebook Pixel and Google Conversion Tracking Tag and the Linkedin Insight tag. This allows you to re-market to the same people you target on Linkedin on Facebook, Instagram, Twitter and Google. Pixels also collect data that can help optimize ads and measure your ads’ results.

These are only five of the points that David covers in this episode, so tune in to learn how to supercharge your LinkedIn potential

This week, David is giving away ONE personalized consulting packing – A 1-1 experience to help YOU revamp and set up a direct response client strategy on LinkedIn.

Also, you can connect with David Tash via his website, where you can click the “resources” tab to receive complimentary sales scripts, sample contracts and loads of free training.

To be entered to win the giveaway, click here. A winner will be selected next week.

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July 30, 2019
EP:180 How Automation Creates More Sales, with Innovate Fast Creator, Robin Alex
The behavior of customers has shifted drastically in the past 20 years. Historically, you would watch an ad on tv or hear about something in the newspaper or radio and that was pretty much all the information you had on the product.

Now, with more products and consumerism in your face than ever before, you as a customer are able to do your due diligence before making a purchase. By looking at reviews, checking stats on social media and vetting out the business before you subscribe, not only saves you money but also provides you with the exact service you are looking for.

On the flip side, if you are a business owner, it’s crucial to accurately track interest in your product, allowing you to close the sale quickly and effectively.

This week on the Unconventional Life show is Robin Alex, the creator behind Innovate Fast, a company that helps businesses scale by increasing revenue and exposure via digital marketing techniques and automation software called “Go High Level”.

In this episode, Robin shares how automation can connect the dots, and lead to exceptionally high conversion rates.

Automate the communication + speed the lead

Automation is the bread and butter of Robin’s business. In order to track clients user experience and find where customers are falling through the gaps, the company needs to know what is happening at each step of the customer journey. The speed also matters as people lose interest quickly if you wait two weeks to follow up, your business will likely be forgotten.

For many companies, the goal within the first steps is to obtain a name and email or phone number. Of course, people will never give that information away, but they will trade it for added value.

Here are steps on how you can add value into peoples lives while warming them up into your funnel, and towards your desired conversion.

Opt-in – A video that teases curiosity and self-discovery.

Engagement with a micro commitment – this could be with a free e-book, video series, quiz, etc where users are inclined to submit their name and email address for this free offering.

Schedule to an appointment – follow up and aim to set up short a 1-1 10 min call to answer any questions and see if your product is a great fit for the customer.

Show up to a consultation – Tracking who shows up and who reschedules

Get the close – A well-written enrollment script that focuses on solving the problems the customer is facing.

Figuring out where the gaps are is huge in your business model because you will know what exact step of your funnel to focus on. If you are bringing clients through steps 1-4 but are losing them on step 5 then you and your team would benefit knowing what is the correct language is to close a sale or how to handle bigger questions and concerns.

Creating Content. Robin shares that videos explaining your service are the best way to capture someone’s attention vs static banner ads on Google. You need to create thumb stopper content and statically only have 3 seconds to do this before viewership drops off. If you have an intro song or animation at the opening of your video this could be the reason why you are losing customers and sales are not converting.

What does take to convert a client? The pitfall that Robin see’s most businesses doing is that they feel like they have the best product or service but don’t explain it well, they just imagine that people will want their services immediately. The solution to this is to educate your customers from many different angles.

Start by writing down every single objection or question that you have ever heard about your product or service then create content that answers and solves those problems or objections one by one.

For this week’s Unconventional Life Giveaway, If you are looking to add automation to your business, free access to the Gohighlevel.com automation software.

Get in contact with Innovate Fast
Follow on Facebook, Instagram or Linkedin

By Lisa- Renne Delwo
July 22, 2019