Unconventional Life – Podcast, Blog, Live Events

Category: Wellness

  • Ep447: The Future of Fitness Is Female: Julie Cartwright’s Mission To Redefine How Women Move

    Ep447: The Future of Fitness Is Female: Julie Cartwright’s Mission To Redefine How Women Move

     

    From VHS Tapes to Streaming Workouts

    Julie’s career in fitness began behind the curtain, helping to produce and distribute programs for some of the biggest names in the industry. She worked with icons like Jillian Michaels, Tracy Anderson, and Billy Blanks, creating content that landed on the shelves of retailers like Target and Walmart.

    “I’m going to date myself,” she laughed, recalling those early days. “We were making programming on VHS, then DVDs, and eventually digital.”

    While the medium kept evolving, one constant remained: Julie’s love for fitness.

    “Every boss I had told me at some point: drop the fitness side,” she said. “But I couldn’t. It was the part of my job I loved most.”

    That choice — to hold on to what energized her — became the seed for her next chapter.

     

    A New Kind of Fitness Brand

    In 2017, Julie partnered with co-founder Rachel Katzman to launch Pvolve, a science-backed method built on functional movement and resistance training.

    The vision was bold: create a system that delivered results without punishing the body. Instead of “go harder” or “push through,” Pvolve asked a different question: what if your workout actually supported your body across every stage of life?

    Today, Pvolve has grown into a global platform with:

    • 1,400+ on-demand workouts

    • 48 live classes per week

    • 4 patented training tools designed to maximize functional strength

    The results go beyond aesthetics. Yes, members see toned abs, strong arms, and lean muscle. But they also experience what Julie calls the “unexpected outcomes”: better balance, posture, and joint longevity.

    “Low impact doesn’t mean low results,” she explained. “It means building strength that’s sustainable for life.”

    Science Meets Soul

    At the heart of Pvolve is a commitment to science. The method was designed in collaboration with medical experts and physical therapists to ensure it supported women’s real needs — from hormone health to joint function.

    But for Julie, the science is only part of the story. Equally important is how members feel. Pvolve’s community emphasizes self-awareness and empowerment rather than competition.

    “It’s about listening to your body,” she told Jules. “Not forcing it. Not fighting it. But asking: what do I need today? That’s where longevity comes from.”

    Disrupting a Male-Dominated Industry

    Julie is quick to point out that Pvolve’s disruption isn’t just happening in the gym. It’s happening in boardrooms and franchise ownership as well.

    In an industry where most fitness franchises are owned and led by men, 90% of Pvolve franchise owners are women. These owners range from first-time entrepreneurs to seasoned professionals eager to align their work with their values.

    “We’re not just building stronger bodies,” Julie said. “We’re building stronger opportunities for women in business.”

    That dual mission — fitness and empowerment — has become part of what makes Pvolve stand out.

     

    Lessons From a Career of Evolution

    Julie’s path from VHS tapes to leading a global brand offers lessons for anyone pursuing an unconventional path.

    1. Don’t abandon what you love. Even when advised to “drop fitness,” Julie leaned in — and it became her differentiator.

    2. Adapt with the times. From VHS to streaming, she embraced change without losing sight of her core.

    3. Longevity is the real success metric. Whether in health or business, sustainable growth beats quick wins.

    4. Empowerment multiplies impact. By prioritizing women in ownership, Pvolve has created ripple effects beyond workouts.

    5. Trust your body — and your instincts. Julie’s leadership reflects the same philosophy as her workouts: awareness creates resilience.

     

    Why Longevity Matters Now

    For Julie, longevity isn’t just a buzzword. It’s a counterpoint to a culture obsessed with extremes — whether in fitness programs that leave people burned out, or business models that prioritize short-term gains.

    “Your body will carry you through life,” she reminded listeners. “When you take care of it in a way that’s sustainable, you’re investing in more than how you look. You’re investing in how you live.”

    That belief extends to her business philosophy as well. In Pvolve’s steady growth and female-led franchise model, longevity is the north star.

     

    A Movement, Not Just a Workout

    Julie doesn’t describe Pvolve as just another studio or app. To her, it’s a movement — one that challenges outdated definitions of strength, reimagines what success looks like, and opens doors for women in business.

    By anchoring the brand in both science and soul, Julie has positioned Pvolve as a fitness company built not just for this year, but for decades to come.

    And for the women who now own and operate Pvolve studios across the country, it’s proof that the future of fitness — and business — can look very different from the past.

    Giveaway

    This week, Julie is giving a free 1-month membership to the Pvolve platform, including full access to on-demand and live classes.

     

    Connect With Julie:

  • Ep301: Believing in the 1% Chance with Women Empower X CEO and Inspirational Speaker Alexa Carlin

    Ep301: Believing in the 1% Chance with Women Empower X CEO and Inspirational Speaker Alexa Carlin

    When you’ve been dealt a bad hand in life and your chances of success add up to 1%, most of us settle for an alternative, but for Women Empower X CEO Alexa Carlin, failure is guaranteed for those who do not try.

    Whether it’s about working towards an impossible goal or surviving a near-death experience, Alexa knows what it’s like to hang on to that 1%. For her, the odds stacked against you are stepping stones that set you up for success.

    “I am a big believer that you need to put yourself in that small 1% chance because you deserve that.”

    From the early age of 17, she had a passion for turning dreams into reality and bringing out the true potential in people. Her work ethic and dedication to the grind originate from the lessons she learned after her recovery.

    After being diagnosed with a bacterial infection that left her with 24 hours to live, she was sent into a medically induced coma. Having been this close to death with a slim chance to survive, the experience left her with a firm belief that you should never let a chance slip away. To her, fate only accounts for half the job, and taking control over what you can, both physically and mentally, is paramount in making your big break.

    “Hope is not a strategy and you can’t control someone else’s opinion about you, but you can control how much you prepare, how knowledgeable you are, and how confident you feel.”

    But how does one “take control”? Alexa makes it a point that all control starts from within by becoming in-tune with your thoughts, feelings, and actions.

    She doesn’t expect us to learn how to take control immediately, it did take her a long time to really grasp the concept herself, but she does emphasize the importance of taking the time to understand what is and isn’t in your hands, ultimately taking responsibility for your life and your future.

    “You have to be consciously aware of the thoughts that you think, and understand that we’re all human and you’re not going to be perfect all the time. I have to remind myself to recognize where these feelings are coming from.”

    One lucky listener will be receiving a signed copy of Alexa’s new book, Adaptable.

    More from Alexa:

  • Ep300: Book Writing and Branding with Entrepreneur and Author Technologist Scott Turman

    Ep300: Book Writing and Branding with Entrepreneur and Author Technologist Scott Turman

    When you wanna make it big, you need to make a memorable impression on the world; give the audience an introduction that really marks your presence. Branding is the name of the game, and for author and tech entrepreneur Scott Turman, there’s no better way to put your brand in the spotlight than getting published.

    Being the co-founder of BrightRay Publishing, Scott and his team have helped millionaires, artists, and promising talents pull the stories out of their heads and onto the page. He makes it a point that success is always worth publishing and that getting the word out is best done “by the book”.

    “Typically, as a creative, maybe you’re just trying to get that word out, a book is a fantastic way of doing that,” Scott says.

    Scott understands the difficulties of book writing, but through experience and working with his team, he shares with us a formula that eases that first step of making a best seller.

    What is the point of this book?

    Throughout his work with the BrightRay company, Scott and his team have worked with millionaires, organization leaders and various artists. He mentions that despite their different stories the purpose of the book needs to be established; they may fall into different categories, but each one has a reason for publishing their story.

    The Chapter Outline

    Oftentimes, having little direction is better than having none at all. It can be overwhelming to view ourselves writing a book, so Scott encourages us to establish an outline before the writing process can begin.

    Here, he and his team, functioning as consultants, guide their interviewee or subject from start, middle and finish. It is yet to be written but the idea that the work could be accomplished is getting clearer and clearer.

    One Chapter a Week

    Once the main point of the book has been established and the outline laid out, writing can truly begin. Here we shift our focus to—instead of writing a great book—we will pour our heart out to writing the best sentence, paragraph and chapter, then repeating it again the next week.

    It is often at this stage that a lot of us lose motivation since it can be exhausting to write creatively on a daily basis, which is why doing it with a team of people like Scott’s makes sticking to the task a lot easier.

    And finally, before leaving the show, Scott emphasizes that even when your book gets published, your story doesn’t end there. The whole appeal of becoming an author is to elevate your brand and endorse yourself to the world.

    “Personal branding, in my opinion, is the act of shaping how people experience you.”

    More From Scott:

  • Ep299: Curating a Purpose-Driven Life While Making a Positive Impact on the Go with Entrepreneur and Travel Maverick Mike Savas

    Ep299: Curating a Purpose-Driven Life While Making a Positive Impact on the Go with Entrepreneur and Travel Maverick Mike Savas

    Often, we are told that contentment brings happiness but if we are not careful with preserving that drive within ourselves, contentment could lead to stagnation, and for Entrepreneur and Positivity Influencer Michael Savas, that drive means everything.

    First establishing his roots as a Tour Director, Savas had a taste of what it was like to travel and hop from place to place. Working in the Music and concert industry, he has had the chance to tour the globe with the likes of Oprah, Guns N Roses, Queen + Adam Lambert, Michael Buble, Genesis, Cat Stevens, Britney Spears, Coldplay, WWE and so many others. For someone who’s passionate about travel, you’d think this was enough to quench his craving for life, but Savas knew there was a way to make it better.

    “I always thought that I’d get paid to travel,” he said, “that’s what I kept telling myself… for a while I was a Tour Director, meaning I took people on their vacations around the world having nothing to do with rock n’ roll. I realized that was an entertaining job, but it wasn’t something that met my personal marker of success—travel, makes more money to make a bigger impact on people and communities.”
    After having spent time employed and on the road, Savas set up a checklist that all needed to line up before he could live the lifestyle he has now. He shares with us these indicators that led him to pursue a more exciting and fulfilling purpose.

    Time

    This is our most valuable resource as you can never get it back. Having time to pursue your passion, on top of making a living—having a job or running a business—is your first priority.

    In his current project, Month in the Making where he learns 12 skills in 12 months in 12 countries, Savas describes it as a project that’s 15 years in the making since his past efforts have been made to prepare him for this undertaking.

    Think about where you are now, and what you can do to prepare yourself for that future lifestyle you are dreaming of.

    Resources

    Savas describes this as primarily money, and knowledge. We not only need to know where to get money but also how to spend it in a way that is meaningful to our passion. Like many others, Savas was also broke in his 20s and partially in debt, but he found jobs in fields that involved travel and this broadened his understanding of that field.

    Autonomy

    Savas noted that autonomy is different from freedom, as he says that “Having boundaries and obstacles is what makes life interesting.” He adds that autonomy means making our own decisions and being accountable for them.

    Having established his own business and platform, Savas found that he was able to set his own time schedule, set his own destination, and undertake projects that mattered to him.

    Health

    Lastly, Savas mentioned that this was an element that he had ignorantly missed until it was pointed out to him. He noted that over the break caused by COVID-19, he has been working on himself and maintaining an active lifestyle. Taking care of our health means giving ourselves more time, and broadening our knowledge, and having more autonomy since our physical body remains capable.

    Sharing his story with us Savas encourages listeners to pursue a life of travelling but also to make an impact on the lives of others.

    Michael is giving away airline miles with American Airlines to a lucky listener, having them pick any destination they’d like to go to, domestic or international flight!

    More from Michael:

    • YouTube: SavasONtheGo
    • Instagram: savasonthego
    • Website: savasonthgo.com
    • Month In The Making Episodes
    • Upcoming LoopCast Live Podcast Event
  • Ep297: Making a Path from the Pain with Singer-Songwriter and Breakthrough Coach Adena Sampson

    Ep297: Making a Path from the Pain with Singer-Songwriter and Breakthrough Coach Adena Sampson

    Our wounds are an opening into the best and most beautiful part of us, the same couldn’t be truer for musician and entrepreneur Adena Sampson. Born with a fragile body and a broken home, Adena learned to value what was whole and let the light seep through the cracks.

    A house rarely feels like a home when you grow up in dysfunction. On top of this, Adena also had to deal with Chronic Lyme Disease which added physical pain to the emotional aching. But like many great talents, meeting pain also meant discovering your art, and for Adena, it was music.

    Seeing herself in the lost and the broken, she now offers her talents as a musician and her experience as a fellow survivor of trauma to help others find their way and make peace with the cause of their pain. Today, she uses her voice through her albums, books, and mentoring sessions to reach out to thousands of people, spreading a single message – “You are not alone.”

    “Because if I’m still standing,” Adena says, “I know that you can too. It is a choice.”

    With all the problems she’s heard from people who’ve asked her for help, Adena makes it a point that the reason for most of our problems today originates from the old traumas that we never sorted out. She makes it a point that traumas aren’t always big bundles of burdens, they could also be small insecurities and doubts that your mind unconsciously carries around. She says that dealing with the muck and grime of the past, doesn’t just demand effort but self-love as well.

    “A big part of my healing has not just been self-awareness, self-discovery, and self-mastery but truly self-love” Adena stresses, “[This meant] reclaiming my power, taking responsibility for what it is I’m creating in my life.”

    Adena knows that the road to getting better isn’t easy, that’s why she emphasizes the need for support and proper guidance to turn your trauma into tools that bring out the best in you.

    “It’s like the more you go through the muck, the more you face the obstacles., the more the obstacles become a path.”

    More from Adena: