For Ronit Menashe and Vida Delrahim, fertility was never supposed to become a business.

Both women had climbed the corporate ladder at Nike, built long careers in marketing and leadership, and checked all the boxes of “doing life right.” Marriage, motherhood, stability. Until life cracked the script open.

Within the span of a week, both women experienced miscarriages—two best friends, navigating loss at the same time, receiving the same dismissive medical answers.

“It just happens.”
“It’s probably your age.”
“There’s nothing you can do—just try again.”

But that answer didn’t sit right.

When the System Stops Short

What began as grief turned into research. And research turned into outrage.

Ronit and Vida discovered something few people talk about: up to 50% of miscarriages are linked to sperm quality, yet fertility is treated almost exclusively as a women’s issue. Men are rarely tested. Rarely educated. Rarely invited into the process.

That blind spot became their breaking point—and their calling.

They left corporate life and went all in on a mission that felt deeply personal and deeply overdue: turn fertility from a “me problem” into a “we practice.”

 

Trimester Zero: The Missing Preparation Phase

What changed everything wasn’t IVF. It wasn’t a miracle intervention. It was preparation.

Through functional medicine experts, including Dr. Mark Hyman, they learned that while egg count declines with age, egg quality and sperm quality are highly influenceable through nutrition, lifestyle, and environment.

Men, in particular, can regenerate healthier sperm in as little as 72–90 days.

They created what they call Trimester Zero—the three months before conception where both partners clean up their diet, reduce toxins, support hormones, and take targeted supplementation.

The result?

• Ronit gave birth to a healthy daughter at 42

• Vida followed three months later

Their personal experiment worked—twice.

 

Why the Prenatal Industry Needed a Reset

When they examined the prenatal market, the problems ran deep:

• Poorly absorbed nutrients

• Underdosed formulas

• Fillers, dyes, and additives

• No standards for men

WeNatal was built differently:

• One prenatal for her

• One prenatal for him

• Clinically relevant dosages

• Third-party testing

• No shortcuts

The goal wasn’t speed or scale—it was integrity.

 

Beyond Supplements: Mental Health, Grief, and Community

Fertility isn’t just physical—it’s emotional.

Miscarriage, trying to conceive, and pregnancy loss often happen in silence. That’s why WeNatal includes a shared journal with its subscription, addressing mental health, gratitude, and partnership alongside nutrients.

Their belief is simple but radical: healing happens faster when it’s shared.

 

Redefining Success—Later in Life

Starting a company in their 40s raised eyebrows. Leaving Nike raised more. Choosing no outside investors raised the most.

But for Ronit and Vida, success was never about optics—it was about alignment.

“We didn’t want to build fast,” they say. “We wanted to build right.”

Today, WeNatal has supported over 30,000 families and sparked a broader conversation about fertility, partnership, and agency—proving that sometimes, the most unconventional path is also the most impactful.

Giveaway

WeNatal is gifting one lucky Unconventional Life listener their Together Kit, including His + Hers Prenatal, their Manifestation Journal, and their Together Protein Plus—valued at over $350.

 

Connect with WeNatal

• Website: https://wenatal.com

• Instagram: @we_natal

For Inna Segal, healing didn’t begin in a classroom, a clinic, or a spiritual retreat. It began in a moment of profound loss and a blunt truth.

After years of chronic illness, debilitating back pain, anxiety, psoriasis, and the devastating stillbirth of her child, Inna had exhausted every conventional option. 

She was seeing multiple practitioners weekly, doing everything “right,” yet nothing created lasting change. Then one day, her chiropractor looked at her and said, “Your body is stuck. There’s nothing more I can do.”

That moment didn’t break her. Instead, it redirected her.

Instead of asking who could fix her, Inna asked a different question: What if my body is communicating something I don’t yet understand?

The Body as a Language, Not a Problem

At the time, Inna was studying linguistics and literature, training to become a writer. Language—how meaning is formed, stored, and expressed—was already her world. What she didn’t realize was that this skill set would unlock an entirely new way of understanding healing.

Through breath, touch, and inquiry, Inna began listening inward. What she discovered was startling: her body wasn’t malfunctioning. It was remembering.

She became aware of layers of unresolved experience stored within her body:

• Childhood trauma from migrating across countries without language or stability

• Bullying and family conflict

• Ancestral trauma from war, imprisonment, and displacement

• Unprocessed grief from losing her child

As she felt, acknowledged, and worked through these layers, her body responded. Psoriasis that had persisted for 11 years disappeared within weeks. Chronic back pain and sciatica resolved. Anxiety, depression, and suicidal ideation faded.

Healing, she realized, wasn’t about fighting the body: it was about befriending it.

From Self-Healing to Global Impact

What began as a personal awakening soon revealed something more. Inna noticed she could intuitively perceive patterns within other people’s bodies—emotional roots of illness, stored trauma, and energetic imbalances. 

At first, the experience was overwhelming. Over time, she learned discernment, boundaries, and ethical application.

This work eventually became The Secret Language of Your Body, a book that has since been translated into 27 languages and sold over one million copies worldwide.

The premise is simple, yet radical: Every part of the body carries wisdom. Symptoms are not random. Illness often begins long before it appears physically—and healing starts with awareness, not blame.

 

Responsibility Without Shame

A cornerstone of Inna’s philosophy is responsibility—not as self-blame, but as empowerment.

“Responsibility,” she explains, “is asking what I’m willing to do now that my body is carrying this.”

Her work guides readers through understanding emotional and mental patterns associated with specific body parts, reflecting on life events that preceded illness, and engaging in practical exercises that restore agency and clarity.

Rather than offering generalized advice, Inna emphasizes specificity—mapping a person’s experience with precision. After 25 years in the healing field, she believes detail is what creates lasting change.

Living—and Healing—Unconventionally

Inna Segal’s work sits at the intersection of body, mind, spirit, and consciousness. She openly explores topics many avoid: ancestral trauma, intuitive awakening, reincarnation, and what happens beyond this lifetime.

For her, living an unconventional life means thinking independently, questioning inherited beliefs, and continuously recalibrating one’s inner compass.

Her message is not about rejecting medicine or logic—it’s about expanding them.

Because when we learn to listen, the body doesn’t just heal. It teaches.

Connect with Inna:

• Website: https://www.innasegal.com/

• Free Masterclass:  https://ww.innasegal.com/uncoveredmasterclass/

• Instagram: https://www.linkedin.com/in/innasegalauthor/

• Linkedin: https://www.linkedin.com/in/innasegalauthor/

• Books: https://www.innasegal.com/books

 

For years, Thais Gibson believed that relationships were supposed to hurt.

Raised in an emotionally volatile environment, she learned early that love came with conflict, unpredictability, and intensity. Calm felt foreign. Stability felt suspicious. And intimacy? Often overwhelming.

“I actually remember worrying when things weren’t dramatic,” she shares on the Unconventional Life podcast with host Jules Schroeder. “If we weren’t fighting, I thought something was wrong.”

That belief—deeply embedded, entirely subconscious—would quietly shape her relationships, emotional coping mechanisms, and sense of self for years.

Until everything unraveled.

When Willpower Isn’t Enough

Like many people on a healing journey, Thais tried to think her way out of pain. She read the books. Set intentions. Promised herself she would do better next time.

But the patterns kept repeating.

The breakthrough came when she learned a truth most people never hear: the conscious mind controls only a fraction of behavior. The subconscious—the part responsible for emotional reactions, habits, and attachment patterns—runs nearly everything.

“You can’t outwill the subconscious,” she explains. “You have to reprogram it.”

That realization changed the course of her life.

The Science of Emotional Conditioning

Through years of study in psychology, neuroscience, and somatic healing, Thais discovered why people remain stuck even when they want to change.

The subconscious is wired through repetition and emotional intensity. It doesn’t respond to logic or affirmations—it responds to imagery, feeling, and consistency.

What feels familiar—even if painful—feels safe.

This insight became the foundation of Integrated Attachment Theory™, Thais’ proprietary framework that bridges attachment theory with subconscious reprogramming and nervous system regulation.

Healing Attachment from the Inside Out

Attachment styles, Thais explains, are not personality traits. They’re subconscious survival strategies learned in childhood.

Fearful-avoidant, anxious, and dismissive attachment patterns all stem from core beliefs about safety, love, and self-worth.

By targeting those beliefs directly—rather than behavior alone—lasting change becomes possible.

And it works.

A Live Demonstration of Rewiring Belief

During the episode, Thais walks Jules through a real-time belief reprogramming exercise, revealing just how accessible the process can be.

The steps are deceptively simple:

1. Identify the fear beneath a goal

2. Name the belief attached to it

3. Create emotional evidence for the opposite belief

4. Repeat consistently over 21 days

It’s not about motivation. It’s about neural pathways.

From Library Workshops to a Global School

At 21, Thais began teaching free workshops in library rooms. People kept asking to work with her privately. Her waitlist grew to two years.

That demand led to the creation of The Personal Development School, now serving members in over 115 countries with more than 60 courses dedicated to subconscious healing.

It’s not therapy. It’s education for the inner world.

The Real Transformation

Success aside, the most profound shift for Thais was internal.

“I used to be incredibly harsh with myself,” she admits. “My mind was always loud.”

Today, she describes a sense of peace she once thought was impossible—space to create, to love, and to live without constant inner conflict.

Healing didn’t just change her relationships.

It gave her her life back.

Giveaway

One listener will receive a one-year all-access membership to The Personal Development School.

Connect with Thais

• • Website: personaldevelopmentschool.com

  • Instagram: @thepersonaldevelopmentschool

  • YouTube: Thais Gibson – Personal Development School