For Ronit Menashe and Vida Delrahim, fertility was never supposed to become a business.
Both women had climbed the corporate ladder at Nike, built long careers in marketing and leadership, and checked all the boxes of “doing life right.” Marriage, motherhood, stability. Until life cracked the script open.
Within the span of a week, both women experienced miscarriages—two best friends, navigating loss at the same time, receiving the same dismissive medical answers.
“It just happens.”
“It’s probably your age.”
“There’s nothing you can do—just try again.”
But that answer didn’t sit right.
When the System Stops Short
What began as grief turned into research. And research turned into outrage.
Ronit and Vida discovered something few people talk about: up to 50% of miscarriages are linked to sperm quality, yet fertility is treated almost exclusively as a women’s issue. Men are rarely tested. Rarely educated. Rarely invited into the process.
That blind spot became their breaking point—and their calling.
They left corporate life and went all in on a mission that felt deeply personal and deeply overdue: turn fertility from a “me problem” into a “we practice.”
Trimester Zero: The Missing Preparation Phase
What changed everything wasn’t IVF. It wasn’t a miracle intervention. It was preparation.
Through functional medicine experts, including Dr. Mark Hyman, they learned that while egg count declines with age, egg quality and sperm quality are highly influenceable through nutrition, lifestyle, and environment.
Men, in particular, can regenerate healthier sperm in as little as 72–90 days.
They created what they call Trimester Zero—the three months before conception where both partners clean up their diet, reduce toxins, support hormones, and take targeted supplementation.
The result?
Ronit gave birth to a healthy daughter at 42
Vida followed three months later
Their personal experiment worked—twice.
Why the Prenatal Industry Needed a Reset
When they examined the prenatal market, the problems ran deep:
Poorly absorbed nutrients
Underdosed formulas
Fillers, dyes, and additives
No standards for men
WeNatal was built differently:
One prenatal for her
One prenatal for him
Clinically relevant dosages
Third-party testing
No shortcuts
The goal wasn’t speed or scale—it was integrity.
Beyond Supplements: Mental Health, Grief, and Community
Fertility isn’t just physical—it’s emotional.
Miscarriage, trying to conceive, and pregnancy loss often happen in silence. That’s why WeNatal includes a shared journal with its subscription, addressing mental health, gratitude, and partnership alongside nutrients.
Their belief is simple but radical: healing happens faster when it’s shared.
Redefining Success—Later in Life
Starting a company in their 40s raised eyebrows. Leaving Nike raised more. Choosing no outside investors raised the most.
But for Ronit and Vida, success was never about optics—it was about alignment.
“We didn’t want to build fast,” they say. “We wanted to build right.”
Today, WeNatal has supported over 30,000 families and sparked a broader conversation about fertility, partnership, and agency—proving that sometimes, the most unconventional path is also the most impactful.
Giveaway
WeNatal is gifting one lucky Unconventional Life listener their Together Kit, including His + Hers Prenatal, their Manifestation Journal, and their Together Protein Plus—valued at over $350.
Connect with WeNatal
Website: https://wenatal.com
Instagram: @we_natal
