Unconventional Life – Podcast, Blog, Live Events

Category: Money

  • Ep263: YouTube Ads and How You Can be a Retargeting Ad Machine, with AdOutreach President Aleric Heck

    Ep263: YouTube Ads and How You Can be a Retargeting Ad Machine, with AdOutreach President Aleric Heck

    Have you ever seen a bullfrog eat a dozen smaller frogs? Or a video on a haircut transformation? Or even wet paint being scraped off the side of a barrel in the most satisfying manner?

    Youtube is one of the many strange places on the internet where you find yourself spending hours upon hours, jumping from algebra lessons to cat videos, to a crash course in philosophy, and to videos about a dance group carrying a coffin. It entertains, educates, but as Aleric Heck of AdOutreach found out, it can also make millions.

    Aleric, before being the president of his own company, made his first exploits on Youtube through a review channel called AppFind which impressed the heck out of a client. So much so that they invited him to work for them.

    “They basically called me up and said, ‘Hey, we would love for you to drop out of college, fly out here to Silicon Valley, be in charge of YouTube ads and you know in this tiny side of YouTube thing will give you a six-figure salary,’” he narrated. “Maybe for a second I looked at that,” Aleric said, “but I knew that I’ve always been this way—that I wanted to be the king of my own castle.” He understood that there was more to Youtube than cat videos and Top 10 countdowns which is why he is encouraging everyone to dive into this new era of content advertising.

    “Right now is the time to come in as an early adopter on YouTube ads,” he emphasized, “and take advantage of that blue ocean.” He notes that Youtube is the second biggest search engine next to Google and it is a place where you can find leads, get sales, and most importantly, make revenue.

    On top of that, Aleric explains that even young starting influencers can grow their audience using what’s called Youtube Discovery Ads, where users will be suggested to watch your video next because it has the same theme as the previous video you watched; sort of riding the same wave that a more prominent channel has. A great tool for YouTubers looking to grow a fan base or take in more subscribers.

    Aleric notes that each business needs to make adjustments and decide on ads based on their own capabilities, but for him, there are set rules that one should follow which pay off big in the long run, one of these is to at least spend 20% on retargeting ads, guided by the Pareto Principle.

    He also encourages businesses to diversify their online presence in multiple platforms—omnipresence as Aleric put it—where he spends at least $50 a day, testing new platforms.

     

    More from Aleric:

  • Ep260: WFH. Living Life On Your Own Terms, with Badass Digital Nomad host Kristin Wilson

    Ep260: WFH. Living Life On Your Own Terms, with Badass Digital Nomad host Kristin Wilson

    “WFH”—an acronym that was almost non-existent until 2020— is now the most popular trend globally with the pandemic affecting the lives of every nation and social class, forcing us to Work From Home. After decades of investing millions into the tech industry to make smaller computers, powerful smartphones, and whatever the heck 5G is, there is a sort of beauty to humankind’s obsession with tech now that we can work remotely.

    It sort of a delight in a way when you think about it: years of competition and advancement has prepared us for a pandemic of this magnitude. But even before the word COVID-19 was carved into our minds, entrepreneur, writer, influencer and surfer Kristin Wilson has been working from home and advocating remote work for the past 18 years.

    Now, Wilson is lending her knowledge to help people, relocate and live better lives without being stuck in an office space. An “advocate” of WFH years before the pandemic, she has worked as a digital nomad and has preached its benefits through her writing in Medium, and Quora, as well as her YouTube channel Traveling with Kristin, and podcast, Badass Digital Nomads.

    Though it has affected travel for most of the world, she acknowledges that this pandemic pushed the lives of everyone almost a decade into the future. “Well you changed, literally overnight,” Kristin said, “because before the pandemic happened, I was estimating that it would be at least another 10 years before the majority of companies accepted the possibility of remote work and work from home for their employees.”

    “I was kind of acting as a remote work advocate to not only help individuals work remotely but also to prove to CEOs and companies and small business owners that their employees could work from home and that it would be a win-win for everybody. When the coronavirus happened, I was like ‘Okay my work here is done.’”

     

    Making Your Own Path

    Even back in her middle school years, she knew that she was not meant to be stuck in an office space.

    “In middle school, the personality tests and the career tests, well I actually would fail those,” she said, “like I would get the results back and it would say, like, ‘Error message, could not fit you with a job’ and then all my classmates would be like, ‘Oh, I’m going to be a doctor, I’m going to be a firefighter,’ you know, all of the like cliche jobs and mine was just like, I had too many different interests to fit into any job profile. So fast forward to when I was in college, the anxiety of choosing a major was like the same thing. And the only thing I knew that I liked to do was to travel.”

    Now that she’s achieved the work-life balance that she has dreamed of, Kristin has made it her life duty to help others see the beauty of life outside the workplace and even assist them in moving to new places.

    “I’m just on this path to share everything I’ve learned about creating your own job, working remotely or living in foreign countries, and just living life on your own terms.”

     

    Building Your Roots

    Though technology has closed the distance of communication, this globe-trotting entrepreneur acknowledges that our electronic monitors are not a good enough alternative to genuine human connection.

    Which is why she wants people to make connections and build communities, through “slow travel” which means staying in a foreign country for more than a just week or even a month.

    “I even had the T-shirts that say Slow Obsessed With It,” Kristin said, “because when you travel really quick, you meet a lot of people, but the relationships are all on this acquaintance level and it can feel really shallow, sometimes, but also you can go really deep with people quickly and have like this soulmate-connection.”

    She predicts that when the travel bans are lifted and the effects of the pandemic have simmered down, she foresees that there will be a “global migration” and people will realize what they’ve missed while being away from the office.

    In the end, Kristin emphasizes that other than sightseeing our most important experience in our global journeys is the connections with people that we make, and at times our realizations may overwhelm us, that she has this to say:

    “As human beings, you still need that core group of friends that you can rely on and that core community,” Kristin says, “and if you start to feel like you’re disconnected or that you’re really alone in the world, [you] just kind of step back and go back to your roots a little bit. [this could mean that] maybe it’s time to go home.”

     

    More from Kristin:

  • Ep 241: Translate Your Unique Gift Into A Career with The Walking MRI Machine Dr. Olivia Audrey

    Ep 241: Translate Your Unique Gift Into A Career with The Walking MRI Machine Dr. Olivia Audrey

    She is a Board Certified Naturopath, author, speaker; Dr. Olivia Audrey is our walking MRI machine. Since three, she has displayed her gifts of precognition, medical insight, and quantum intuition. That has led her to work with various clientele, such as the British Royals, celebrities, celebrity athletes, CEOs, fortune 500 business owners, and companies. She recently wrote this children’s book called Arthur fantastic, co-authored by the Duchess of York, Sarah Ferguson.

    “If you have a desire, if you have a thought that this is what you want to do with your life and with your profession, then that means it’s a done deal already. And you just have to align yourself with the path as it rolls out for you.”

     

    How She Discovered Her Gift

    At six years old, she pointed at this woman at a baby shower with her mom and said Breast Cancer. It bothered the woman enough that she went and had a screening, and it turns out she had stage two fully interventional breast cancer that was able to be treated and saved her life.

    Further on, she also detected a heart disease in a 22-year-old man. And believe it or not, she’s the first one to see my struggle with Epstein Barr even before I found out about it.

    When it comes to an understanding what’s happening with our emotional, physical, or spiritual system, Dr. Audrey can go right to the heart of the matter. One of her extraordinary powers is bringing awareness to mystery illnesses. Dive in as we discuss topics on holistic health, mental health, and the immune system.

    In this episode, she shed light on Epstein Barr and the viruses and autoimmune conditions that originate and piggyback on the “granddaddy of all autoimmune.” As well as how you can translate your unique gift to a full-time career.

    “Education is key. And so I always advocate that you have a conversation with your body first.”

     

    How To Translate Your Calling Into a Full-on Career

    1. Honor your calling by trusting yourself. Acknowledge and embrace the unique gift bestowed upon you instead of dismissing it.

    2. Check with yourself how it feels. If it resonates as truth for you, step forward and bring it out to the world professionally.

    3. Build it by clearing away any resistance that may be preventing you.

    “The less sense that it makes me in my cognitive brain, the more sense that it’s going to make to the other person.” If there’s anything she wants us to know is to embrace the weirdest parts of ourselves because those will end up being our superpowers.

     

    Resources

  • Ep 239: Navigating From An Underground Passion To A Higher Purpose Calling. Thinking Out Loud with Nate Setto.

    Ep 239: Navigating From An Underground Passion To A Higher Purpose Calling. Thinking Out Loud with Nate Setto.

    The only difference between try and triumph is just a little “umph.” And that is what Nate Setto is all about. An incredible pop and r&b artist, he grew up with a passion for music and began writing songs at seven. But before his career skyrocketed, he had to go through unconventional ways to make it happen.

    “Once you see something click, stick with that, and then keep trying to look for more things, and try to find another thing that clicks and do that.”

    With over 1.3 million views on YouTube, 36,000 followers on Facebook and 61.8K on Instagram, this Michigan native singer strives to inspire people. From creating party kind music to releasing a more personal song called “Novocaine,” that talks about the struggle of anxiety, depression, and substance abuse, this artist did not navigate the field without insightful stories to share.

    “If you feel like this is something that you have to do, do it! You’d be surprised at what can happen, where it can come from, and who you can help.”

    With a deeply rooted passion for music, Nate had to make a whole fake school schedule to trick his parents and find the time to go to the studio. As a result, he’s created incredible songs that won his parents’ hearts and approval.

    Eventually, what started as underground music, navigated its way to comedians promoting them. He continued to put contents and try new things that earned him his massive following on social media.

    While all that is happening, his spiritual journey was also unfolding right before his eyes. He started noticing coincidences, signs, and messages from the Higher Being through billboard, music, dream, reading, and radio.

    “Pay attention to what’s going on in your life, and realize that He cares, and He wants to have a relationship with you. Once you connect with Him, you start seeing Him everywhere, and you’ll be on the right path to achieving the things you want to achieve.”

    He has cemented his relationship with God, and now with his listeners. He openly talked about how anxiety, depression, and substance abuse inspired him to write Novocaine to help others who are going through the same thing. The song is different from what people know as his genre, but he is so proud of it’s a purpose-driven song.

    “You know, I’m the type of person that if I was going through something, I want to go do something nice for somebody.”


    Resources:

  • Ep:227 Free Yourself From the Money Trap with Ali Katz

    Ep:227 Free Yourself From the Money Trap with Ali Katz

    Money, money, money! Money plays a massive role in each and every one of our lives. It can subconsciously drive our thoughts and decisions and shape our lifestyle. Having money at the forefront of the mind, we can end up carried away by wants and contorted in our understanding of needs.

    This week’s Unconventional Life guests, Ali Katz made her millions, felt the empty sting of accomplishing “success” without happiness and went on a journey of a lifetime to heal her relationship to money. With a healthy and balanced approach to how much money she really needs, she now feeds her soul in a way that’s placed her in a better position to be of service to the world.

    Examine your relationship to money and free yourself from the money trap.

     

    Money Dysmorphia

    Money dysmorphia is a distorted view of one’s financial reality that can cause people to make poor decisions.  In this state, time and energy can easily be spent in the wrong place and leave people subject to the insatiable, never-ending need for“more”.

    This type of dysmorphia is often sculpted during our early years and shapes the way we think, act and earn. For some it can look like insecurity about never having enough, for others, shame or guilt.

    Ali Katz built 2 million dollar companies, wrote a best-selling book, lived in a beautiful home by the beach and sent her children to private school. Amidst all of that, she found herself unhappy and wondering what had driven her to chase a dream that left her feeling completely unsatisfied.

    “What I discovered was actually wrong is that almost all of my decisions were being made through a lens of money.”

    For her, all of her time, energy and attention was on money. So now what?

    When people get into right relationship with money, one that’s not distorted, it becomes possible to examine what the true driving force is.

     

    What is Your Relationship to Money?

    Do you worry about money monthly? Daily? Weekly? Hourly?

    Do you make decisions based on how it will affect your income? Do you feel trapped, limited or constantly a few steps behind financially?

    Ali Katz built up her world and then watched it crumble around her. She now offers guidance to others through her work with “Eyes Wide Open”, praying that they can learn from her mistakes.

     

    Needs vs. Wants

    Get exceedingly clear: What do I need as a minimum to thrive?

    “It’s incredibly important to understand, what do you really need? We have a messed up view of need in our world. We either don’t want to be needy and so we pretend that we don’t have any needs, which obviously isn’t true. Or we have an overinflated view of what we need. When we have an over-inflated view of what we need, we’re often striving for more, more, more and attempting to fill a need that can never be filled because it’s not a need, it’s a want.”

    Once you’ve established a financial figure for how much money you need as a minimum to thrive, ask yourself: What is my minimum to be of service?

    Now that you’ve got these two figures in front of you, use them as your compass.

    If you find yourself in a spiral of fear and freak out about not having enough money- STOP. Look at your minimum “thrive” amount and “of service” amount. If you have this money and you’re still freaking out, you have now identified that you are experiencing a different fear that resides under the surface.

     

    T.E.A.M.

    How do you spend your time?

    What is it you spend your energy on?

    Where do you focus your attention?

    We exchange each of these for money daily. Where are you in relation to these metrics?

    We Create the Economy

    Money has a place in our current economy, after all, it’s how we exchange and store value.

    How you value your T.E.A.M., well that’s for you to decide.

    “we create the economy. The economy is not something imposed on us from the outside. We are not at the whim of the stock market or the government or any of these outside or big corporations. That is power and control that we don’t have to be subject to that anymore when we realize we create the economy.”

     

    More of Ali:

     

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