Unconventional Life – Podcast, Blog, Live Events

Category: Money

  • Ep468: Dare to Prosper: How Jolie Dawn Turned Personal Tragedy Into a Global Movement for Prosperity

    Ep468: Dare to Prosper: How Jolie Dawn Turned Personal Tragedy Into a Global Movement for Prosperity

    Entrepreneurship rarely follows a straight line. For many founders, the path to success is shaped by adversity, resilience, and an unwavering belief that life can hold something more.

    For Jolie Dawn, that belief became the foundation for an entire movement.

    Today, the founder of Prosperity Queendom has helped more than 25,000 women build businesses, shift their money mindset, and reclaim their sense of possibility. But her journey toward prosperity began in circumstances far from glamorous.

     

    From Childhood Trauma to Self-Discovery

    Dawn grew up in a household affected by the lingering trauma of war and addiction. Her father, a Vietnam War veteran, struggled with the psychological effects of his experiences. Despite loving parents, the environment left Dawn battling deep insecurity and low self-worth.

    “I grew up very shy and afraid of life,” she recalls. “I didn’t think I was special or particularly talented.”

    That perception began to change in her early twenties during a meditation practice that she describes as life-altering. In that moment, Dawn says she glimpsed the deeper potential within herself.

    It felt like standing at a fork in the road: continue living a life shaped by fear, or step into the unknown and pursue something greater.

    She chose the latter.

     

    The Tragedies That Forged Her Character

    Life, however, would present even greater challenges.

    During the financial crisis of 2008, Dawn’s family faced devastating losses. Not long after, her father died by suicide. The years that followed were spent caring for her mother, who battled illness until her passing when Dawn was just 29.

    Those experiences reshaped her understanding of resilience.

    “The moments that feel like they’re going to break you,” she says, “are often the ones that build your character the most.”

     

    Discovering the Online Business Revolution

    Around that same time, Dawn began exploring the world of personal development and online entrepreneurship. Early events in the digital coaching space revealed something she had never imagined possible: people building careers around their passions and knowledge.

    It was a revelation.

    Instead of following traditional career paths, these entrepreneurs were creating businesses designed around impact, freedom, and transformation.

    Dawn realized she could do the same.

     

    Building Prosperity Queendom

    That realization eventually became Prosperity Queendom, a platform designed to help women break free from scarcity thinking and create wealth through purpose-driven businesses.

    Through online challenges, courses, and mentorship programs, Dawn built a thriving global community. The company has since served tens of thousands of women and generated multiple seven-figure launches.

    Yet the mission extends beyond revenue.

    “It’s about helping women believe in their gifts,” she explains. “When someone steps into their purpose, it changes their entire life—and often their family’s future as well.”

    Why Community Is the New Currency

    Dawn has also witnessed firsthand how dramatically the entrepreneurial landscape has changed.

    In the early days of online business, simple marketing tactics were enough to stand out. Today, the market is crowded, and audiences are more discerning.

    The solution, she believes, is community.

    “People don’t just want information anymore,” she says. “They want connection. They want to feel seen.”

    This philosophy led to the development of the Creatrix Launch Model, which centers on immersive experiences and live community engagement rather than purely transactional marketing funnels.

     

    The Future of Coaching in the AI Era

    With artificial intelligence reshaping how information is delivered, Dawn believes the coaching industry is entering another major transformation.

    Knowledge alone is no longer enough.

    “AI can give you answers instantly,” she says. “But it can’t replace lived experience or embodied wisdom.”

    For coaches and entrepreneurs, the future will belong to those who bring authentic leadership, personal transformation, and genuine connection to their communities.

     

    A New Definition of Prosperity

    While Dawn built her reputation helping women grow profitable businesses, her personal definition of prosperity has expanded in recent years.

    After years of caregiving and grief, she began focusing more intentionally on her health and emotional well-being. Lifestyle changes helped her reverse inflammation and reconnect with her body.

    At the same time, she began rediscovering joy in slower, creative rituals—from cooking homemade meals to preparing for motherhood.

    For Dawn, these shifts represent a deeper form of wealth.

    “Prosperity isn’t just financial,” she says. “It’s about living a life that feels aligned, nourished, and meaningful.”

     

    This Week’s Giveaway

    Jolie Dawn, has built a global movement helping women step into abundance, purpose, and aligned entrepreneurship.

    Now she’s giving one lucky listener an opportunity to experience that transformation firsthand.

    • 1-Year Tuition to Jolie Dawn’s Membership Community

    Inside this powerful membership, you’ll gain access to:

    • Ongoing prosperity and mindset trainings
    • Business and leadership teachings designed for conscious entrepreneurs
    • A supportive global community of purpose-driven women
    • Tools and practices to help you align your energy, mission, and money

    If you’re ready to deepen your relationship with prosperity, expand your impact, and surround yourself with a community of women walking a similar path—this is your chance.

     

    Connect with Jolie:

  • Ep467: Breaking the Rules, Healing the Self, and Reinventing Waste: How Miki Agrawal Turns Disruption Into Impact

    Ep467: Breaking the Rules, Healing the Self, and Reinventing Waste: How Miki Agrawal Turns Disruption Into Impact

    Miki Agrawal has never built businesses by playing it safe.

    She’s built them by questioning what the rest of the world accepts as normal.

    From period underwear with THINX to bidets with TUSHY to her newest venture, HIRO, a diaper company using fungi to help tackle plastic waste, Agrawal has made a career out of confronting the systems people rarely think to challenge. 

    Her companies have generated over half a billion dollars in revenue to date, but her real currency is deeper than scale. It is cultural disruption, environmental impact, and an unwavering commitment to truth.

    In this episode, Miki talks about what it really takes to challenge industries, survive public setbacks, trust uncertainty, and create from a place that is deeply aligned.

     

    Build From the Truth That Wants to Burst Out of You

    For Agrawal, one of the biggest mistakes entrepreneurs make is trying too hard to sound right instead of telling the truth.

    In a world obsessed with optimization, conversion, and polished messaging, she believes the most magnetic brands and leaders are the ones who speak from what is real. Not what is market-tested. Not what sounds strategic. What is true.

    Rather than asking, “What do people want me to say?” Agrawal believes the better question is, “What feels so true inside me that it needs to be shared?”

    That perspective has shaped everything she has built. Whether she is challenging the absurdity of toilet paper culture or questioning why billions of diapers are sent to landfills, her work begins by listening to the voice underneath the noise.

    And that, she says, is what people actually connect to.

     

    A Life Shaped by Contrasts, Cultures, and Challenges

    Agrawal’s unconventional mindset did not appear out of nowhere. It was formed early.

    Raised by a Japanese mother and Indian father in Montreal, she grew up with multiple perspectives constantly in conversation. She describes family dinner-table debates as a kind of early training ground for seeing that there is never just one way to do things.

    That openness became one of her greatest entrepreneurial strengths.

    So did sports. As a high-level soccer player, Agrawal learned discipline, resilience, and how to recover quickly when things did not go her way. Every play required a reset. Every loss demanded presence. And after enduring three ACL reconstructions, she also learned what it means to rebuild after your body forces you to change direction.

    But one of the most defining moments of her life came at age 22.

    She was supposed to be underneath the World Trade Center on the morning of 9/11. Instead, she overslept. It was the only time she says that had ever happened.

    That near miss changed everything.

    It made her viscerally aware of life’s fragility and pushed her to stop waiting. It became a wake-up call to pursue what mattered, to make things that meant something, and to not waste time living a life that felt disconnected from her deeper calling.

     

    Success Does Not Protect You From Pain

    From the outside, Agrawal’s career might look like a masterclass in fearless entrepreneurship. But this conversation goes far beyond business wins.

    She opens up about one of the hardest chapters of her life: the media firestorm and public takedown she experienced during her time at THINX. At the time, she was pregnant with her son, Hero, while navigating deeply painful public scrutiny and what she describes as one of the most traumatic periods of her life.

    What followed was not a quick bounce-back story. It was years of healing.

    Agrawal shares that she went through four years of trauma therapy and has spent significant time confronting the emotional residue behind her patterns, triggers, and drive.

    What she has come to understand is that entrepreneurship can become its own kind of coping mechanism. Achievement can look admirable from the outside while still being fueled by unhealed pain underneath.

    That insight has changed the way she sees leadership, purpose, and what it really means to be well.

     

    The Spiritual Work Behind the Strategy

    One of the deepest themes in this episode is Agrawal’s growing relationship with surrender.

    She shares a powerful reflection from a recent ibogaine journey, an intense plant medicine experience that helped her confront trauma, reset old patterns, and reflect more honestly on the illusions that drive so much of human behavior.

    What she came away with was not a neat formula, but a truth she now returns to often: control is an illusion.

    Certainty is an illusion. Competition is an illusion. Winning and failure are illusions. The only true certainty, she says, is death.

    It is a bold perspective, but for Agrawal, it is not nihilistic. It is freeing.

    Instead of trying to force outcomes, she is learning how to sit inside uncertainty with more trust and less grasping. That lesson applies to business as much as it does to motherhood, identity, and the future.

    For high achievers, especially, this is where the real work begins.

    Not in doing more. In releasing more.

     

    The Next Disruption Starts in the Trash

    Agrawal’s latest venture, HIRO, may be her most ambitious yet.

    It began not with a pitch deck, but with a question.

    After having her son and going through up to 20 diapers a day because of his sensitive skin, she started wondering why diapers, one of the most common household waste items, had remained such an overlooked environmental disaster.

    The numbers are staggering.

    Babies use thousands of diapers each. Disposable diapers take hundreds of years to break down. Billions are sent to landfills every year.

    And yet most people never stop to question the system.

    Agrawal did.

    During one of her regular “thinking days,” where she intentionally clears space for creativity and reflection, she had an insight: if baby waste is organic, nutrient-rich matter, why are we wrapping it in plastic and throwing it away? What if there were a way for something living to break that waste down?

    That led her to fungi.

     

    Why Fungi Might Help Solve a Plastic Crisis

    HIRO is built on a fascinating idea: harnessing the power of fungi to help break down plastic-based diaper waste.

    Agrawal explains that fungi are among the oldest life forms on Earth and play a critical role in decomposition. Millions of years ago, fungi evolved the ability to break down the carbon structures of dead trees. Because fossil fuels come from ancient organic matter and plastics are derived from fossil fuels, she saw an extraordinary possibility.

    What if fungi could help decompose plastic, too?

    From there, she assembled a remarkable team of scientists, mycologists, engineers, and product experts, including one of the leading diaper engineers from Procter & Gamble and her co-founder from Four Sigmatic, to bring HIRO to life.

    The result is a diaper designed to be high-performing, safer, and less wasteful, paired with fungi pouches that can be placed into the used diaper to begin the decomposition process. It is one of the boldest examples of her entrepreneurial philosophy in action: question the default, listen to nature, and build what does not yet exist.

     

    Spaciousness Is Her Superpower

    One of the most practical insights Agrawal shares has nothing to do with fundraising or scaling. It is her commitment to what she calls “thinking days” or “thinking-feeling days.”

    These are days with no meetings, no calls, and no packed schedule. Just spaciousness.

    She credits these open days with generating some of her best ideas, campaigns, and inventions. In a culture obsessed with output, Agrawal makes a strong case for input from within.

    Not all breakthroughs come from doing more. Some come from creating enough silence to actually hear yourself think.

     

    Redefining the Unconventional Life

    For Agrawal, living unconventionally means refusing the beaten path in favor of the one that belongs to you.

    Not the path that looks smartest. Not the path that sounds safest. The one that feels true.

    That is exactly what she has done again and again, across industries, identities, and seasons of life. She has built. She has been broken open. She has healed. She has reinvented.

    And through it all, she has continued to ask the question at the heart of every meaningful disruption:

    What if there is a better way?

     

    Giveaway

    Miki is giving one lucky winner an incredible bundle of products and resources, including:

    • A copy of her book Disrupt-Her
    • A Hello TUSHY Classic 3.0 Bidet
    • A bag of HIRO diapers and fungi pods

     

    Connect with Miki:

  • Ep466: Idea People, It’s Your Time: Dr. Alex Mehr on the AI Power Shift

    Ep466: Idea People, It’s Your Time: Dr. Alex Mehr on the AI Power Shift

     

    By the time most entrepreneurs are still refining their pitch deck, Dr. Alex Mehr has already built, launched, and stress-tested multiple companies.

    A former NASA scientist turned serial entrepreneur, Mehr has spent nearly two decades at the intersection of technology and opportunity. He has built and exited multiple companies serving millions of users worldwide.

    Now, as co-founder and CEO of Famous.ai, he believes we are standing at a historic dividing line.

    Entrepreneurship before 2025 will look nothing like entrepreneurship after it.

    And according to Mehr, that shift changes everything.

    From Tehran to NASA: A Linear Beginning

    Mehr’s early life followed a predictable trajectory.

    Born and raised in Iran in an academic household, he knew at five years old that he wanted to immigrate to the United States, become a physicist, and work at NASA. He achieved nearly all of it. By 26, he had earned a PhD in mechanical engineering and was working as a scientist.

    It was a clean, conventional arc—education, prestige, stability.

    Then he crossed what he calls the “Rubicon” into entrepreneurship.

    “I never went back,” he says.

    The move brought both fulfillment and stress. Satisfaction soared. So did pressure. Unlike academia, entrepreneurship offered no guarantees—only iteration.

    Spotting the Trend Before It Became Obvious

    Mehr began building businesses in 2007, just as the world was shifting from static websites to mobile apps.

    He didn’t start with a perfect idea. Instead, he started with a pattern.

    He launched an app studio and began building relentlessly: polling widgets, games, quizzes. Somewhere between 15 and 20 iterations later, he landed on online dating—a product that scaled dramatically.

    The lesson?

    Entrepreneurship isn’t about one brilliant idea. It’s about recognizing macro shifts and being willing to build into them.

    The Fundamental Shift: Ideas Now Outweigh Execution

    According to Mehr, the most important entrepreneurial shift of our era is this:

    Historically, success required both strong ideas and immense execution power—teams, capital, infrastructure, technical capability.

    Today, AI has radically lowered the execution barrier.

    “The world of entrepreneurship is more open to idea people than ever before,” Mehr explains. “Future rewards will skew toward people with ideas, not just people with operational muscle.”

    Where once only those with venture capital and engineering teams could build scalable products, today a founder can type an idea in plain English and generate a working application.

    That shift rebalances power.

    AI Won’t Replace Taste—And That’s the Point

    Creative professionals often ask: Will AI replace us?

    Mehr’s perspective is more layered.

    He describes the brain in tiers. At the lower levels are repetitive tasks, organization, planning. AI excels here—and it’s faster.

    But at the highest levels—taste, strategy, judgment, direction—AI still falls short.

    In fact, Mehr now hires engineers based on product taste, something he rarely screened for before.

    The takeaway for founders, artists, and operators alike:

    The highest and best use of your brain is no longer production. It’s vision.

    Famous.ai: Removing the Last Barrier—Coding

    Mehr built Famous.ai out of personal frustration.

    When he launched his early ventures, he needed engineers, capital, and infrastructure just to test an idea. It was expensive and slow.

    Famous.ai eliminates that bottleneck.

    Users can:

    • Enter an idea in natural language

    • Generate a fully functioning web app

    • Include login systems, backend, payments, and hosting

    • Launch within 10–15 minutes

    No code required.

    The goal is not perfection. It is momentum.

    Mehr intentionally designed the platform to accommodate vague ideas. The first build often clarifies the concept more than months of internal thinking ever could.

    Most founders, he argues, don’t fail because their idea is flawed. They fail because they never launch.

    The Biggest Choke Point in Entrepreneurship

    Mehr identifies two common failure points:

    1. Overbuilding before launch

    2. Refusing to pivot after feedback

    But the first is far more common.

    Entrepreneurs often obsess over building a “fully fleshed-out” product before ever putting it in front of customers. The better approach? Minimum viable product.

    “A business becomes a business when it makes money,” he says. “Otherwise, it’s just an idea.”

    AI makes rapid MVP testing accessible to anyone willing to try.

    A Different Definition of Lifestyle

    Mehr does not subscribe to the modern ideal of work-life balance.

    He sleeps seven hours. He works. He spends time with his family. Then he works again.

    He rarely attends social events. He eats at his desk. He gets dopamine from launching products and seeing people use them.

    This isn’t a prescription. It’s a personal design.

    For him, fulfillment comes from building.

    Living Unconventionally

    When asked what living an unconventional life means, Mehr answers simply:

    “If everyone is doing it, there’s probably no reward in it.”

    Borrowing from Peter Thiel’s philosophy of going from zero to one, he believes contrarian thinking—if correct—is where opportunity lives.

    And in 2025, that contrarian opportunity lies in embracing AI early.

    Giveaway: Turn Your Idea Into a Product

    To support entrepreneurs ready to act, Alex is giving away:

    One year of Famous.ai Pro access (free)

    This includes the ability to:

    • Build and launch full web apps

    • Test ideas rapidly

    • Iterate without technical teams

    • Move from concept to product in minutes

    If you’ve been sitting on an idea waiting for the “right time,” this is your moment.

    Connect with Dr. Alex:

  • Ep465: The Man Who Treats Setbacks Like Training: Will Carr’s Blueprint for Purpose, Protein, and Parenthood

    Ep465: The Man Who Treats Setbacks Like Training: Will Carr’s Blueprint for Purpose, Protein, and Parenthood

    Will Carr doesn’t talk about grit like it’s a brand asset. He talks about it like a choice you make after impact.

    “Are you going to pick yourself up when you get punched in the face?” he says early in his conversation. His answer is immediate: “Yep. And keep going.”

    That isn’t justmotivational poster language for Carr. It’s lived experience, sharpened through sport, tested through entrepreneurship, and grounded in a faith that asks him to become the kind of person who can hold both the win and the wreckage.

    A 6’11” Kid on a Corn Farm Who Learned Community Before Success

    Carr is 6’11”, and he knows it’s the first detail people clock. But the more defining detail is where he grew up: rural Midwest, on a corn farm, in the pre-cellphone era where “going to play” meant hopping on a four-wheeler and trusting you’d find your way back home.

    Sports didn’t become his outlet the way it does for many kids. For Carr, it became belonging.

    It was how he spent time with his dad. How he connected with family. How he socialized when “neighbor” could mean a long country road away. Baseball was his first love. Basketball became the logical next chapter as he kept growing taller and taller, until the path was practically chosen for him.

    He went on to play college basketball at Colorado School of Mines while studying engineering, and later played professionally overseas. Eventually, like every athlete learns, the clock runs out. The identity shifts. The built-in team disappears. And you find out what you’re made of when the uniform is gone.

    Why Athletes Make Dangerous Entrepreneurs

    Carr believes athleticism trains you for entrepreneurship in ways business school can’t replicate.

    Athletes don’t just learn to win. They learn what losing is for.

    “You learn to love to lose,” he says, because losing is where the data lives. It’s where you reflect, retool, and return sharper. Winning feels good, but it doesn’t force evolution.

    In business, that mindset becomes a survival skill. You can lose nine out of ten times and still be the person who wins in the end—because the most successful people are often the ones who have failed the most.

    Schroeder echoes this with her own story of extreme highs and lows in entrepreneurship and the “zones of turbulence” that show up right before a breakthrough. Success, she argues, requires capacity: the ability to hold the equal and opposite swing of challenge.

    Carr offers an image from Taoist philosophy: the pendulum. Pull it high to one side, and it will swing hard to the other. The work isn’t eliminating the swing. The work is getting comfortable inside it—then finding the center.

    Faith Without the Noise: “The Kingdom of God Is Within Us”

    Schroeder asks Carr what people misunderstand about faith. His answer is direct: many people’s first exposure is organized religion—rules, dogma, shame, constant self-judgment.

    Carr’s faith is more intimate than institutional.

    For him, Christianity is about following Christ and remembering that “the kingdom of God is within us.” Not outward seeking. Not proving. Not performing. A connection already placed inside you.

    From that lens, hardship becomes something you can hold differently. Carr speaks to gratitude in seasons most people rush to escape, because he believes in a simple but demanding idea: if anything in your life were different, everything would be different. The painful detours shape the entire map.

    The Day a “Smart” Coupon Code Turned Into a $7,000 Punch in the Face

    If Carr’s philosophy sounds calm, it’s because he’s paid for it.

    Earlier in his entrepreneurial life, he ran a protein powder business. A manufacturer added the wrong ingredient into a batch—an error that made the inventory unsellable under the original brand. Carr signed off on it, so he treated the fallout as his responsibility.

    He had 2,000 units he couldn’t move. So he did what entrepreneurs do: turned the problem into a product strategy.

    He launched an Amazon-exclusive brand in a week—fast, scrappy, designed to offload the inventory and recoup costs. To speed up shipping for influencers, he created a 99% off code only he knew, then used it to buy his own product and let Amazon handle delivery.

    It was clever. Until it wasn’t.

    The coupon surfaced through a deals ecosystem connected to browser plugins like Honey, then got posted on a Facebook deals page. In two to three hours, Carr watched a “viral” spike in sales turn into a gut drop: strangers had cleaned out his inventory for pennies.

    Amazon shipped everything. Then charged him roughly $7,000 for fulfillment.

    The result: a financial hit, a hard lesson, and a moment that separates builders from dreamers.

    “What are you gonna do?” Carr asks. “Are you gonna stop or are you going to pick yourself up when you get punched in the face?”

    He doesn’t romanticize the pain. He acknowledges the emotional reality—sometimes you do need to feel it. But he refuses to live there.

    Schroeder adds a practical take: if you fully allow a wave of emotion—no resisting, no numbing—you can move through a full emotional cycle quickly. The takeaway isn’t to bypass feelings. It’s to process them, then keep going.

    Carr’s “win” from the disaster wasn’t money. It was capability: he learned he can launch a brand in a week. He learned what not to do next time. He learned that even a punch can become training.

    Genesee Nutrition: A Protein Bar Built Like a Values Statement

    Today, Carr is the founder of Genesee Nutrition, a company built around athletic performance, clean ingredients, and a philosophy of fuel that’s more foundational than trendy.

    Genesee makes a grass-fed bison tallow-based protein bar, sweetened with raw honey. Carr calls it the only one of its kind on the market, with tallow as a standout ingredient because it provides nutrient-dense healthy fats.

    He breaks down his food hierarchy simply:

    • Hydration first (he notes the body is largely water)

    • Protein next

    • Healthy fats to support the system

    Genesee’s core ingredients reflect that:

    • Grass-fed bison tallow

    • Whey protein isolate

    • Collagen peptides

    • Organic peanut butter

    • Raw honey

    The company also has an athletic footprint: Genesee is the official protein bar of the NJCAA, serving junior colleges across the U.S. Carr works closely with smaller athletic programs and speaks to college athletes about what happens next.

    Because the career ends. Even for the few who go pro, it ends soon.

    And then you have to answer the question most people avoid until it’s too late: Who am I without the sport?

    The Real Business He’s In: Identity After the Jersey Comes Off

    Carr loves fuel, performance, and competition. But his deeper mission is helping athletes translate discipline into adulthood.

    He points out what often breaks after sports: community.

    Team sports give you a built-in ecosystem—friends, structure, belonging, accountability. When that disappears, people scramble. Carr urges athletes to think ahead: What are you passionate about? How do you want your days to look? How will you build community on purpose?

    For Carr, entrepreneurship didn’t replace sport. It extended the same hunger: to compete, improve, and create something real.

    And underneath it all is a family-first orientation. Genesee is a small family business. He runs it with his cousin. He homeschools his daughter. He designs his life around the people he loves, not the optics.

    Lifestyle Freedom, According to Will Carr: Cut the Unnecessary, Keep the Sacred

    Schroeder introduces her concept of lifestyle freedom: money doesn’t automatically create time. Often, the structure you build to earn binds you—golden handcuffs disguised as success.

    Carr’s advice is practical and almost stubbornly unglamorous:

    1. Get crystal clear about what you want your life to look like.

    2. Identify what you don’t need, and remove it.

    He offers an example: he drives a 2012 Toyota Tundra with over 200,000 miles. He could buy a new truck. He doesn’t want the payment. Less debt means less required cash flow. Less required cash flow means more choices.

    His philosophy is simple: the more you simplify, the more you can direct your life instead of financing a version of it you don’t even want.

    The Unconventional Life, in One Sentence: Choose the Sacrifice That Buys You Back Your Life

    Everything creates sacrifice. Either you sacrifice for the life you want, or you sacrifice the life you want for things you don’t need.

    He pairs that with gratitude—no matter where you are in the journey. Not as toxic positivity, but as a stabilizer. A way of remembering what matters when society sells you a louder target.

    Because you can have all the money in the world, Carr says, and still be crying in your Ferrari at night.

    And to him, that’s not success.

    Giveaway

    This week’s giveaway is a two-part bundle:

    • Genesee Nutrition protein bars

    • A unicorn-themed coloring book created by Will’s daughter, Blakeley Darling

    Bonus: If you don’t win the giveaway, you can use code “unconventional life” for 15% off on Genesee’s website.

    Connect with Will:

  • Ep464: Using Discomfort as a Tool: Charlie Carlisle on Entrepreneurship and Clean Water

    Ep464: Using Discomfort as a Tool: Charlie Carlisle on Entrepreneurship and Clean Water

    In the wellness world, water is everywhere in conversation but rarely examined deeply. People debate supplements, track sleep scores, optimize workouts. 

    Yet the single highest-volume input into the human body—water—often goes unquestioned.

    For Charlie Carlisle, that blind spot became an obsession.

    Carlisle is the co-founder of Rorra, a Colorado-based water filtration company building what he describes as a “Dyson-style” business in water—premium, design-forward systems backed by rigorous lab testing. But Rorra didn’t begin as a branding exercise. It began with a problem that felt personal.

    And uncomfortable.


    A Baby’s Eczema and the Question No One Was Asking

    Rorra’s origin story isn’t rooted in trend forecasting. It started when Carlisle’s co-founder, Brian, became a father. Shortly after birth, his daughter developed eczema that wouldn’t clear.

    They tried everything—creams, different fabrics, dietary changes.

    Nothing worked.

    Then they installed a simple filter on her bathing water.

    Her skin began clearing.

    That shift triggered a deeper inquiry: If water could impact skin that dramatically, what else were people missing? And why wasn’t water being examined with the same scrutiny as food or supplements?

    Instead of rushing to market, Carlisle and Brian spent six months immersed in research. They brought in industry advisers, studied filtration technologies, and analyzed where the water industry was overpromising and under-delivering.

    What they found was an industry saturated with plastic systems, aggressive marketing claims, and limited transparency.

    Rorra would be built differently.


    The Real Health Lever: Volume and Bioaccumulation

    Carlisle frames water through one key lens: quantity.

    The average person consumes between half a gallon and a gallon of water per day. No supplement, no smoothie, no functional food comes close in volume. Which means small exposures—repeated daily—compound.

    He emphasizes contaminants that bioaccumulate and are difficult to remove once inside the body:

    • Lead
    • PFAS, often referred to as “forever chemicals”
    • Microplastics

    Particularly for children, developmental risk raises the stakes.

    For Rorra, filtration isn’t about trend-based features. It’s about reducing meaningful exposure to measurable contaminants, validated down to parts per billion or trillion.


    The Mineral Mistake Most People Don’t Know About

    While many biohacking conversations focus on structured water or hydrogen water, Carlisle takes a more grounded approach: focus on what can be measured.

    One overlooked factor, he says, is mineral content.

    Reverse osmosis systems can strip water down to near-zero content, leaving it functionally distilled. While effective at removing contaminants, fully demineralized water—if not remineralized—can have unintended consequences, potentially impacting the body’s mineral balance over time.

    Rorra’s countertop system was intentionally designed to preserve beneficial mineral content while removing harmful contaminants.

    The logic is simple: health optimization isn’t only about removing what’s harmful. It’s also about retaining what’s essential.

    And on a practical level, minerals improve taste. Many premium bottled waters are prized specifically for their mineral richness.


    Design as Strategy, Not Decoration

    Carlisle describes Rorra as a “Dyson-style” water company for a reason.

    Historically, filtration systems have prioritized function over form—or claimed function without validation. Rorra’s approach is to integrate both:

    • Stainless steel construction instead of plastic
    • Extensive third-party lab testing
    • Publicly available data
    • Products designed to live on a countertop without feeling industrial

    Their flagship product is a 2.5-gallon gravity-fed stainless steel system inspired by legacy designs but refined for modern homes. The use of high-end stainless steel isn’t aesthetic vanity—it reduces plastic exposure and is designed to last for years, reducing waste over time.

    Scaling that level of quality is operationally harder. Supply chains become more complex. Manufacturing tolerances tighten. But for Carlisle, difficulty is not a deterrent.

    It’s a filter.


    The Entrepreneurial Thread: Obsession Over Opportunity

    Carlisle’s entrepreneurial instincts began early. As a child, he ran small businesses—pet care, car detailing—while watching his mother and stepfather build companies of their own. Entrepreneurship wasn’t theoretical. It was modeled.

    In college, he studied finance at the University of Denver, expecting to follow the conventional investment banking route. After experiencing that environment firsthand, he realized it wasn’t aligned.

    Rather than forcing a prestigious path, he leaned into startups and building.

    His advice for aspiring founders is direct:

    • Work on something you can obsess over for at least five years.
    • Don’t chase money alone. Burnout follows misalignment.
    • Avoid glorifying the solo founder narrative.

    Rorra is built in partnership with Brian, someone Carlisle has worked with for nearly a decade across ventures. Their skills are complementary—Carlisle oversees the tangible world of engineering, design, supply chain, and fulfillment, while Brian leads digital presence, marketing, and revenue strategy.

    Trust first. Complement second.


    Using Discomfort as a Tool

    When asked what living an unconventional life means to him, Carlisle answers without hesitation: using discomfort as a tool.

    Entrepreneurship, especially product-based entrepreneurship, involves seasons of friction. Rorra’s launch cycle—spanning months of scaling, polishing, and troubleshooting—required sustained intensity with minimal margin.

    The key, he says, is anticipation. Expect the friction. Prepare for it.

    Then take deliberate breaks.

    After one intense scale cycle, Carlisle unplugged for a 10-day backcountry ski trip in Italy. Hard reset. No half-measures.

    Grinding without recovery isn’t discipline. It’s erosion.

    Discomfort builds capacity—but only if you manage it intentionally.


    The 24-Hour Test for Any Idea

    Before closing, Carlisle offers a framework for anyone sitting on an idea.

    Can you put in 24 cumulative hours of research within a week?

    Not scrolling. Not fantasizing. Actual reading, synthesizing, prototyping.

    If you can sustain that level of interest and still care, that’s a signal.

    If not, the idea may be more ego than obsession.

    For Carlisle, building Rorra wasn’t a flash of inspiration. It was sustained curiosity applied to a real-world problem.


    Where Rorra Is Now

    Rorra currently offers:

    • A stainless steel countertop filtration system
    • A filtered showerhead

    Over the next 24 months, additional product platforms are planned, all designed around the same principles: measurable performance, mineral preservation, durable materials, and radical transparency.

    The company’s growth has been accelerated by partnerships within the health and wellness space, reinforcing credibility and expanding awareness—but Carlisle is clear that they are still early in the journey.

     

    Giveaway: The Rorra Home Outfitter Upgrade

    One lucky Unconventional Life listener will receive:

    • 1 Rorra Countertop Filtration System
    • Filtered showerheads  

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