Unconventional Life – Podcast, Blog, Live Events

Category: Business

  • EP: 199 Becoming Limitless with Business Coach and Jedi, Gavin Dantez

    EP: 199 Becoming Limitless with Business Coach and Jedi, Gavin Dantez

    If you knew that you had the capacity to be, do, have anything that you wanted in this life – how would your current life stack up?

    What would it take for you to boldly follow your dreams and strive to live your life to its full potential?”

    While for some of us it takes a near-death experience to shake us to our core and ask the big questions of life like “what is my purpose here?” and “is there more?”, for others, the catalyst for personal growth and change need not be so dramatic.

    When we begin to ask ourselves the right questions and diligently seek the answers, we are catapulted into a journey of personal and professional growth.

    We begin to notice the synchronicities, the intricate tapestry that becomes our mission and purpose on this planet.

    We begin to realize that as humans we have the capacity to program ourselves to become limitless.

    So many success stories are popping up in the entrepreneurial world that seem to be built on the very same foundations and principles. That were born out of the realization that we are playing small in our own lives.

    What are the foundations for success?

    What are the secrets that successful entrepreneurs share that have enabled them to reach such rapid results in their businesses, their happiness, and their personal development?

    We caught up with entrepreneur Gavin Dantez in Canggu, Bali to discuss his journey to success, building a business that hit the 3 million dollar mark in its first year, the challenges he faced and the mechanics behind becoming limitless. Gavin’s catalyst for growth and journey to transformation came from a near-death experience when he was 22. At the time he was selling weed, unhealthy, unhappy and ultimately resigned to the fact that ‘this was it for him’. His near-death experience plunged him headfirst into a quest to discover his true potential, scratch the itch that he was here for something bigger and to get the most out of life that he possibly could. Like so many in the personal development and coaching worlds, Gavin started his journey via the fitness and personal training route.

    It was through his observations of clientele at his gym that he uncovered subtle differences between those who met their goals and those who did not.

    Today, Gavin teaches people how to use the core principles he uncovered in these observations to reach their full potential in his online program “Limitless”. Gavin believes that “our brains are computers and we have to be computer hackers”. He discusses how our brains can similarly be used against us by clever marketing which takes into account how our brain functions. He urges people to learn how your brain actually functions and processes information, that this is the key to unlocking your potential. That given the right manual to this powerful supercomputer, you are able to use it to do whatever you desire – the example he uses is being able to recite 100 numbers he’d written on a board using a simple memory technique that enables him to access his brain’s full potential.

    “You are so damn powerful and if you learn how to hack into your own mind, then you’re going to be even more powerful.”

    What does this mean in a practical sense and how can you use this knowledge to learn new skills rapidly, rewire your brain and transform the aspects of your ego/personality that hold you back from reaching your full potential?

    Supercharge your learning using the Rapid Feedback Loop

    Gavin talks about the immediate speed of implementation and that the focus should be on ‘transformation not information’. He discusses a rapid feedback loop. That those who have been able to successfully and quickly learn new skills or grow on a personal level share the same process. That consuming information and knowledge are not as powerful if there isn’t an immediate implementation of the knowledge or learning.

    Practically this means that as soon as you learn something, you need to be out there practicing it in a tangible, physical sense.

    That the fastest way to become proficient in something or rewire your brain is to take that new information and consolidate it in a practical way.

    Know (in detail) what you wish to create

    Gavin also discusses the concept of the law of attraction laid out by the famous book “The Secret”, that we become what we think about most of the time. He encourages you to do things like write out – in detail – what your perfect day would look like in order to clarify your values; who you want to spend your time with, what your passions are, what you want to contribute, what you want to spend your time doing, what kind of person you would like to be. To clarify what it is you want to create – with no limitations or restrictions – so you can be shown the steps to create it.

    Know Thyself

    He also introduces the principle of “know thyself” – uncover your personality type, how you operate, your belief systems, your strengths, your skill-sets, your weaknesses. Be honest with yourself about your set point (where you are currently) so you can discover the steps you will need to take to get you to where you want to be. Some tests that were discussed were: 16 personalities.com and Strengthfinders 2.0.

    “We need to know exactly where we are right now in a very realistic standpoint and then we can evolve and change…. We need to know our strengths so we know what we need to focus on and what we can outsource.”

    Giveaway!

    Enter to win a lifetime membership of Gavin’s masterclass, “Limitless” and learn how to easily rewire your brain to work for you instead of you being a slave to it. To be entered to win the giveaway, click here. A winner will be selected next week.

    Find out more about how you can hack your own brain to its full potential here.To follow more of Gavin’s story and teachings check him out on Youtube or on Instagram @gavindantez

  • EP:196 How to Deliver a Successful Business Pitch, with Sales Expert, Oren Klaff

    EP:196 How to Deliver a Successful Business Pitch, with Sales Expert, Oren Klaff

    Have you ever tuned in to the business reality show Shark Tank where people pitch ideas to potential investors? For people who are familiar with this hit tv show, you know it’s more or less like a real shark tank where you survive or get eaten.

    Shark Tank is a platform that gives promising entrepreneurs the chance to pitch their ideas to a panel of five investors who have built fortunes in different industries. The people who make the best pitches get their ideas funded while the ideas that are not well explained, no matter how good they seem are turned down.

    For this reason, it is imperative that you learn the necessary skills to deliver an engaging pitch in a limited time because let’s face it, long narratives bore people quickly.

    This week, Jules Schroeder had the chance to sit down with Oren Klaff and pick his brain over pertinent issues when it comes to getting people to invest in your idea or company. Author, keynote speaker, entrepreneur, and investment banker are, among the many hats that he wears.  He is also one of the world’s leading experts on sales, raising capital, and negotiations. His book, Pitch Anything, has become a required reading throughout Silicon Valley and has sold over a million copies. Anything he touches turns to gold. For this reason, it was only necessary to have him share with us the secret to having an investor not only say “yes” to your idea but to actually pump money into it.

    Oren shares with us his journey to success and practical tips on how to deliver a pitch that moves an investor to channel money to bring an idea into reality.

    1. Value yourself & your product or service

    It is crucial that you value yourself and everything that you bring to the table. Oren says, “When someone detects that you’re adapting to who they need you to be, you upset them.” You cannot afford to say yes to everything that a potential investor or client says to you just to please them. Investors will not trust you with their money the moment you let outsiders dictate what you should or should not do. They might conclude that you do not know what you want because you are so easily swayable. When you have your own values, you become more compelling. That is what makes you charismatic.

    2. Observe trends in the market.

    You must understand the market that you want to tap into. Ask relevant questions and find answers first before going to an investor. These are some of the relevant questions that Oren suggests you look into;

    How is the market changing? What is the buying behavior for the market? How are you going to promote the product or service? What geography are you targeting? What does your business model look like?

    People love the idea of something new but the concept must still be embedded into something that has been in existence for long. You must, therefore, observe trends in the market to learn the graph and know how your new idea fits into the usual way of getting things done.

    3. Sell a concept that will create massive change

    It is difficult to sell something that will have a very limited effect on the industry. You need to come up with something that will still radically change people’s lives two to three years from now. Investors see the essence of putting their money into an idea or business that creates massive change and is equally long-lasting.

    You must point out ways in which your idea will alter the industry such that it will be completely different in a few years to come. Avoid unnecessary details about how your product is not like the others. Almost everything that exists in the world today has been done before. Hence, you must just find a way to communicate how your idea will change and benefit what is already in existence in the world.

    4.Invest in your idea

    An investor will expect you to make a substantial contribution to your business. If you have spent very little in ensuring the visibility or running of your business it shows that you are not serious about it. If you cannot take your own company seriously, how can someone else?

    Oren Klaff’s greatest point is that the same effort that goes into coming up with a business idea should also go into seeking investment. You may have one of the best ideas in the world, but the way you deliver your idea will determine whether you sink or swim.

    Giveaway

    Win Oren’s excellent book, “Pitch Anything“.  Double Giveaway! if you register at orenklaff.com you could win a fully-funded trip to Southern California where you will have Oren as your city guide and business consultant.

    Get in touch

    If you are interested in connecting with Oren, you can reach out through his website. 

  • EP:195 How to Become an Incredible Leader, with Keara Mascareñaz

    EP:195 How to Become an Incredible Leader, with Keara Mascareñaz

    As a leader, there are many different ways you can create change within your team. “Change can be made at the structural level by redesigning the way teams are organized, at the team level by refining the way collaboration happens or at the individual level by evolving personal habits and practices.”

    Often leaders try to redesign the way teams are organized by delegating tasks and creating to-do lists. Asana is a great resource but before meaningful teamwork can happen, some attention needs to be given to creating a foundation of trust through positive work habits.

    Our world is becoming more and more online and there is a need to shift to a more responsive and humane way of interacting as a team so people feel like they belong to something greater than just tasks on a to-do list.

    This week on the unconventional life podcast is Keara Mascareñaz. Keara is the author of The New Team Habits: A Guide To The New School Rules. (Soon to be released!)  Keara helps schools and districts build and scale a culture of innovation through leadership development, team habits, and human-centered organizational design.

    In this episode, Keara shares three habits from her book that build a foundation for positive, lasting changes among your team.

    Increases presence and equal talk time in meetings

    “Meetings are a powerful place to change the way you engage and work with each other. By shifting the way you start your meetings, you can change the tone, engagement, and ultimately culture of your meetings and your team.”

    Some sample check-in questions for the beginning of the meeting;
    Where are you on a scale of one to five
    what’s occupying your mind?
    What are you worried about this week
    what was your childhood nickname?
    when did you get in the most trouble right?
    what’s a mistake you made and what did you learn from it?

    They can range from really short and fun to very deep and serious. Keara believes that if teams can consistently start meeting this way, check-ins can really enhance the level of trust and create strong bonds between people.

    Talk about mistakes. Model vulnerability so that the team learns and grows together

    “If you want to create a culture of learning and develop a growth mindset with your team members, you need to nurture an environment in which individuals are safe to share both learnings and failures.”

    Keara shares that the first step to creating a culture of safety is being willing to make yourself vulnerable to others. It is important for the leader or role of authority to admit their own mistakes as a way to signal to others that they are also learning and that mistakes are not bad, but simply opportunities for improvement.

    “Learning expands to include;
    ✔️Curiosity
    ✔️Questions
    ✔️Mistakes
    ✔️Feedback
    ✔️Reflection
    ✔️Discussion”

    Kick-off work
    Increase clarity on purpose and roles so that the team is more agile in adjusting our plans to meet the collective purpose.

    “A team’s mission is like its north star, it’s the direction everybody will march even if there isn’t
    a guarantee the team will reach it: Vasco de Gama circumnavigating the globe, Lewis and Clark
    reaching the Pacific, or Elon Musk colonizing Mars. A mission is useless if its members don’t
    understand why it’s important or what their role is on it.”

    Kicking off a project requires each individual to have clear expectations of their role and purpose so each team member is rowing the boat in the same direction.

    If you loved these 3 tips on how to step up your team leadership and improve your team dynamics then check out the book,The New Team Habits: A Guide To The New School Rules  The book is packed with detailed explanations of each habit, a workbook with reflective exercises for your to guide your team through, reflections and other great articles and TED talks that exploring team dynamics, its definitely a recommended read!

    GIVEAWAY!

    The New Team Habits book + a Swag bag full of extra surprises 😉

    Get in touch

    On Twitter #teamhabits or Kieramas

    Or on the New Team Habits website

  • Ep:192 How to use Pinterest as a Search Engine to Scale Your Business, With Pinterest Expert, Kristina Day

    Ep:192 How to use Pinterest as a Search Engine to Scale Your Business, With Pinterest Expert, Kristina Day

    Millions of people love finding inspiration, information, and the latest trends via Pinterest. Did you know that the #1 misconception is that Pinterest is a social media site? At its core, Pinterest is a highly targeted search engine site that provides valuable links to your website. If you are able to brand yourself as an expert in your niche your pins will appear at the top of the page whenever someone searches for your keywords related to your brand.
    Sounds a lot like your standard SEO, right? That’s because it is, Pinterest works similarly to a Google Search.

    This week on the Unconventional Life show is Kristina Day, a Pinterest account manager.
    Kristina is a pro when it comes to optimizing your account, creating a strategic approach to marketing content and getting fresh eyes to your website. In this episode, Kristina shares what to focus on and what to not waste your time on when it comes to the world of Pinterest. So let’s take advantage of this free opportunity to reach your target market!

    Kristina explains it simply,  “It’s like Google but with pictures!”

    The biggest misconception

    As previously mentioned, the biggest misconception is that Pinterest is a social media site, when really it is a search engine. If you want to find inspiration about a topic you would type that keyword in the search bar, you wouldn’t go through someone’s specific account.

    When you type in a keyword such as “entrepreneur” you get a ton of secondary  keywords, such as mindset, business, lifestyle, boss babe, etc. this allows you to learn what other keywords are related to your niche so you can start to include those additional keywords into your posts and on the titles of your boards to hyper-target your audience.

    An extension of your website

    Think about Pinterest as an extension of your website. On Instagram and Facebook, you have to create new content specifically for that site. With Pinterest, you can recycle all of your content and link podcasts,  blogs, Etsy shop, youtube Instagram or your website.

    To repost content click the red “Save” to Pinterest button in the left-hand corner and the graphic automatically loads to your Pinterest board with a backlink to the original source. The only social that Pinterest isnt compatible with is Facebook.

    Have a clear call to action

    The goal is to drive traffic to your website and get people to take action. This action could be a simple opt-in for a free gift in exchange for their email or purchasing your product or service. You must optimize your website to have a clear call to action to convert people, otherwise, it’s not worth your time to put all the effort into search engine optimization if you can’t convert any sales.

     Collaborative boards

    A collaborative or group board is owned by one person and other pinners can contribute to that board. Group boards aren’t a great idea for two reasons. One, they were introduced as a way to help friends or coworkers collaborate on an event, like planning a wedding or party and not for marketing. Two, many people post content that isn’t specific to that board which makes it disorganized and messy.

    Set it and forget it

    You can schedule all your posts in 2 hours for the entire month by using Tailwind. It equips you with analytics, a reporting system and advises you about the ideal times to schedule your pins. This takes out the guessing game of when your target audience will be on Pinterest, getting you the most exposure. If you are a beginner and are starting from scratch Kristina recommends posting 10-15 pins per day with an 80:20 ratio, 20% is your original pins and 80% pins from someone else in your same demographic.

    Ps. Tailwind offers a free trial, which allows you to schedule your first 100 pins for free.

    How to create a good pin.

    Pins look best when photos are vertically oriented. Pins get cut off in feeds if the ratio is greater than 1:3.5 so make sure the image isn’t too tall. For example, an image that is 600px wide should be between 900px and 2100px tall.

    Create an image with some text. This not only shows what your product is but what someone can do with your product. The text should be similar to an email subject line that catches attention and sparks a sense of curiosity.

    Canva or Picmonkey is a great resource for creating the correct aspect ratio and adding text and personalization to your photo.

    Now you are all set to start your Pinterest account! Get out there and start repurposing your awesome content and drive more traffic to your site!

    Giveaway!

    Kristina is giving away a free 30 min consultation with her to go over how to start an account or if you already have one she will audit your account and give you tips on how you can improve your SEO! Thanks, Kristina!

    You can find more about Kristina through her website or connect with her through Instagram. 

  • Ep:191 The Art of Business, and the Business of Art , With Theatre Performer, Clyde P Riddlesbrood

    Ep:191 The Art of Business, and the Business of Art , With Theatre Performer, Clyde P Riddlesbrood

    In today’s world, it would seem that many people believe that art and Entrepreneurialism “just don’t mix”. I’ve heard some artist friends say that putting a price on art devalues the piece. While some entrepreneurs might think that business is all logic and reason, leaving no space for creativity.  

    The truth is that art and entrepreneurialism are two expressions of one shared desire: to leave a personal imprint and impact on the world. In reality, art and entrepreneurialism are quite complementary and interwoven.

    This week on the Unconventional Life show is Clyde P Riddlesbrood. He is the founder of the Riddlesbrood touring theatre company which is known as being one of the most successful and vibrant theatre companies in the New York and  New Jersey area. Clydes shares some insight on how he manages to make his art a successful business. 

    Art first, business second 

    Most art starts out when we are children with an explosion of colors in a finger paint session. From early years, art is a fantastic way to allow children to explore and experiment with a variety of modalities of self-expression. Whether it’s drawing, dancing, theatre, music or fashion, each starts out as a hobby or a passion before art can become a business.

    “And after all, if you do really like what you’re doing, it doesn’t matter what it is, you can eventually become a master of it. It’s the only way to become a master of something, to be really with it. And then you’ll be able to get a good fee for whatever it is.”
    – Allan Watts

    Bridging Art and Business 

    “As we know business is the analytical side of your mind, the money side, the practical side. Artists cherish the subjective, the imaginative and bizarre and perhaps even incoherence.  All art means no business, all business means no art.”
    -Clyde P.R.

    Both sides need each other, despite their apparent differences; If only we could meet in the middle, we might find a perfect balance of mind and body, calculation and creativity.

    Clyde’s hack for balancing these two areas is to compartmentalize as he states, “Sometimes the art wins. and sometimes the business wins in different realms.” 

    Compartmentalizing Business 

    In Clyde’s experience when it comes to the budget, the business must always win. You can’t be one of these people that say, I’m going to take all my money, and I’m going to get the most beautiful costumes or the best quality paint, and then you do one piece and you’re out of business. “You have to learn first that the budget is God, you must not spend more than you need.” 

    Receiving money is what takes your hobby and turns it into a business. I understand that selling your art can be intimidating, you put so much time and effort into your art and wait in anticipation when you put your art up for sale, hoping that someone will find your art brilliant and will gladly purchase your piece or attend your show. 

    In reality, by focusing on sales and marketing you could be able to make art for a really long time and supporting yourself off something you love to do.  I think that money is a beautiful reflection and a great energetic exchange that respects the craft. 

    Compartmentalizing Art 

    If you don’t have a large budget you can make up for it with bootstrapping creativity with the currency of time. This not only saves you money but also creates really nuanced and unique pieces. 

    “My time is the art,” says Clyde. He will sit in his garage and spend three days painting something or will work really hard doing cool sound effects even if it’s only for a moment in the show. Normal businesses value efficiency but Clyde contributes his longevity in the arts to this tactic. 

    Giveaway!

    Clyde is giving away a copy of his book “The Greatest Brochure” 

    To connect with Clyde or book him for a show check out his Linkedin or his website.