Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

  • Ep295: Pairing Creativity with Commerce in a Unique Way with Best-Selling Author and Founder of RLVNT Media, Tina Wells

    Ep295: Pairing Creativity with Commerce in a Unique Way with Best-Selling Author and Founder of RLVNT Media, Tina Wells

    How many of us can say that the same things that matter to us now, mattered to us as a kid? Tina Wells can say the same. Her adoration with books as a little girl led her to become an award-winning, bestselling author of several middle-grade series including The Zee Files and Honest June.

    In fact, when you visit her Instagram (@tinawells), it would probably still reflect a lot of the same things she enjoys such as consuming culture, creating, travelling and just being with the people she loves.

    In her early years, growing up in suburban New Jersey, she shared with us how her parents are very much firm believers in education. She’s the eldest of 6 children in a very active family who spends a lot of time together as she recalls having a fun vibrant household. And even until now, they’d see each other often, travel together and also love travelling individually.

    Preparation, Inspiration, Recreation and Transformation

    As a business strategist, advisor, and founder of RLVNT Media, Tina has four phases she applies in every book and every project she creates. Everything is going through a cycle called Preparation, Inspiration, Recreation and Transformation.

    Preparation is when figuring out if the business, idea or service makes sense. Inspiration is when you ask yourself how do I make it happen? Who’s done it before? It’s all about getting inspired to bring this idea to life. Recreation, it’s where you go out to do something fun and you take a step back so that you can look at your product, and check how to make it even better. And lastly, Transformation is bringing it all to life.

    Pairing Creativity and Commerce

    Tina is also the Founder of Elevation Tribe, the platform for women of colour who want to launch, grow, and lead businesses. To her, doing all of these different things is her way of existing as a full expression of herself.

    One of the things Tina is proud of from Gen Z is the ability to pair creativity and commerce in a really unique way that the previous generations failed to figure out. She is optimistic of many shifts that are going to happen as people realize that they’re able to make money doing the things that they love to do in ways that maybe weren’t available to that previous generation.

    Loyalty of Readership

    We all have the ability, whatever our idea is, to dig deep and know as much as we can in the industry that interests you. So Tina’s advice is to watch what’s happening, watch how people are moving, watch for pain points and how you get your intended buyers.

    And this answers the question of why Tina chose the preteen demographics for her books. She loves the universal themes of that age, the awkwardness, and the fact that they’re still at a phase where they’re impressionable. She wants to grab that opportunity to get some good stuff in there and focus on getting the values there. So for anyone who’s thinking about a creative business, it’s how you focus on your audience and really continue to deliver for that audience.

    Tina always believed in making a vision really clear and doing everything she could to get that vision across.

    “I am always striving for work-life harmony. I don’t really believe work-life balance exists, but I believe in harmony in creating the life that we want.”

    More of Tina:

    • Website: tinawells.com
    • IG: @tinawells
    • LinkedIn – Tina Wells
    • Facebook:  Tina Wells
    • Twitter: @tinacwells
  • Ep294: Seeing the Angel in the Marble with Michelangelo Mindset co-founder and Just Listen Author, Dr Mark Goulston

    Ep294: Seeing the Angel in the Marble with Michelangelo Mindset co-founder and Just Listen Author, Dr Mark Goulston

    It had almost been 30 hours since Dr Mark Goulston had last seen sleep.

    Before being a UCLA professor of psychiatry, an FBI and police hostage negotiation trainer, and a jury consultant on the OJ Simpson’s trial, Michelangelo Mindset co-founder and Just Listen author, Mark Goulston was a trainee himself under American Association of Suicidology founder, Dr Ed Shneidman.

    A turning point in Mark’s life was the patient, assigned to him by Shneidman, whom he called Nancy. She had made three suicide attempts in the past three months and had been hospitalized on several occasions. Upon her discharge, Mark would need to check on her as an outpatient.

    “Every time [Dr. Shneidman] did a consultation, it was always the same,” Mark narrated, “he would page or call me and say that there is this lovely young woman, ‘She’s in a lot of pain. You can help her, Mark. See her.”

    “I went to see her for about six months, and I didn’t think I was helping her, but that was the longest she’d gone without a hospitalization or a suicide attempt.”

    On top of this responsibility, Mark also covered for other doctors and checked on their patients once a month on Saturdays and Sundays. In one Monday session with Nancy, Mark was sleep-deprived and exhausted. He felt chills down his spine, and the room seemed colourless.

    “I’m a psychiatrist, not a psychologist so I did a neurologic exam on myself…,” he continued, “And I had this realization, [that may be] I’m not having a stroke or a seizure. I had this crazy idea that I was looking at the world through her eyes and feeling her feelings. So, because I was sleep-deprived, I blurted something out that normally I wouldn’t say.”

    “Nancy, I didn’t know it was so bad, and I can’t help you kill yourself,” he stated, “but if you do, I will still think well of you. I’ll miss you. And maybe I’ll understand why you had to, to get out of the pain.

    Remembering his training, Mark gasped, thinking he messed up because he had just given a suicidal patient permission. However, Mark was astonished to see that he and Nancy finally made eye contact.

    “Thank you for understanding I’m overdue,” Nancy said. “If you can really understand why I might have to kill myself to get out of my pain then maybe I won’t need to.

    Following this story, Mark shared with us a story from an even younger period in his life, when he had dropped out of medical school for the second time. In his conversation with the Dean of Students, William McNary, McNary said”

    “Mark, you didn’t mess up, because you’re passing everything. But you are messed up.” The dean continued, “if you get un-messed up, I think the school will be glad they gave you a second chance. Mark, even if you don’t become a doctor. Even if you don’t do anything, for the rest of your life, I’d be proud to know you, because you have a streak of goodness in you that we don’t grade in medical school. You don’t know how much the world needs that goodness.”

    In founding the Michelangelo Mindset, Mark shares that they got the name from a quote by the Italian sculptor where Michelangelo said, “I saw the angel in the marble and carved until I set him free.”

    For Mark, that mindset meant looking into your future and clearly seeing happiness and fulfilment. This was the concept that has guided many defining moments of his life.

    In his career as a suicide specializing psychiatrist, Mark saw hope inside his suicidal patients that they couldn’t see or feel. He saw hope in Nancy just as the dean saw hope in him.

    “I was the David in the marble of my future that I couldn’t see but Dean McNary could see.”

    Mark shares with us that we can also be Michelangelo for the marble of the people we love.

    He teaches us the HUVA Method where we conduct an analysis of the conversations we’ve had recently. Mark says that once a day, we should look back at a conversation and ask ourselves if we made that person feel Heard, Understood, Valued and if we Added value to that conversation.

    To Mark, conversations are more than just tools of information, it can also save a life and contribute to the making of a kinder world.

     

    More from Mark:

  • Ep293: Turning Words into Wealth with Author Trainer Aurora Winter, MBA

    Ep293: Turning Words into Wealth with Author Trainer Aurora Winter, MBA

    It is said that there is no greater agony than bearing an untold story inside you, which is why award-winning author and writing coach Aurora Winter has made it her life’s work to help people realize the value of what they have to say.

    Her natural vibrancy and lively personality gave her a natural edge in the entertainment industry where she spent most of her quirks and conquests. In seeing that all that the reputation she had gained and the relationships she had made was built on a foundation of excellent communication, it was during this time when she understood the value of her stories.

    “What I’ve noticed about the most successful people is always rooted in communication—they have a way of sharing stories.”

    But after spending time falling in love, getting into all sorts of businesses, and “schmoozing with celebrities”, Aurora decided that it was well about time she doubled down on what she felt was her calling.

    After a few years of diligent studying in Italy, she took her chances, and with a small email list of over 12,000 people, capitalized on her expertise and influence to pursue a career in writing.

    “I share that story because no matter what I’m going through, what you’re going through, what our listeners may be going through, there is a way through,” Aurora emphasizes, “If you have a big enough reason why.”

    Now a celebrated figure among authors and entertainers alike, Aurora reminds us that success follows those who are willing to take the risks of a path less travelled. To her, it is important to lead your own life and write your story the way you want it.

    “The most successful people—at least what I would define as success—their intention is of high integrity and not just to line their pockets.”

    More from Aurora:

  • Ep292: Building an International Community with Panion Founder Melanie Aronson

    Ep292: Building an International Community with Panion Founder Melanie Aronson

    It’s on how to build and run your own community online or offline. People often said that curiosity leads us down new paths, but for film director Melanie Aronson, curiosity made her take a hard left from a career in film and into the world of entrepreneurship.

    Living an international life and hopping from place to place, the newness of it all was a familiar feeling to Melanie as she was an enthusiast of the world’s uncertainties. The challenge of immersing herself in the unknown, combined with her natural fascination for new experiences different communities had to offer, became the life-blood of her work as a documentarian.

    “My mom used to tell me my whole life ‘nothing’s ever simple with you’” she said, jokingly, “For me, it’s exciting when there’s something new to solve.”

    It was this same passion for the community that lead her to pivot from film-making to app making, as she is now the founder of Panion, a platform for finding and building groups of like-minded people even in the most unruly places.

    Panion is a community management platform that provides an empathy-driven framework for creating safe and inclusive spaces of connection both online and offline.

    “I was really interested in understanding people’s experiences to people migrating was, coming from very different backgrounds and cultures, I wanted to understand what that process was like.”

    The effort and compassion that was put into her simple project have come a long way from its original purpose. Initially a tool for organization and meetups, it has become a full-fledged community-building platform. Despite the hardship and developments caused by the pandemic, Panion and Melanie’s goal still remains the same; making a safe space for people to find each other.

    “I think the hardest part of my journey was realizing that in order for this to be successful I had to recognize myself as a leader,” she says, “I have to do something, and then be able to actually look at myself and identify with that.”

    Concluding her story, she leaves us with one last message. Melanie reminds us that living an unconventional life could just happen out of nowhere and that the journey to growth is better when shared.

     

    More from Melanie:

  • Ep291: The Way of the Wanderer with Virtual Nomad Kach Medina of 2 Monkeys Travel

    Ep291: The Way of the Wanderer with Virtual Nomad Kach Medina of 2 Monkeys Travel


     

    It is often said that “success is a journey, not a destination.” This can’t be truer for the travel vlogger and nomadic influencer Kach Medina

    Her chronicle of over 140 different adventures started in the small country of the Philippines where the young Kach had already envisioned what she would do for the rest of her life; her knack for adventure made her the modern explorer that she is today.

    “I really wanted to become a diplomat so I could have a stronger passport, and I already knew when I was young that I wanted to travel the world. I envisioned this when I was seven, talking to my grandfather.”

    In 2013, Kach headed off backpacking to Southeast Asia. From there, she flew to different countries to explore more. In late 2014, having embraced a nomadic lifestyle, she began travel blogging on a full-time basis. Then after four years of adventure travelling followed by two years of sailing the Caribbean, she moved and bought a stone house villa in Herceg Novi, Montenegro, in 2019 to start a new expat life.

    Even during her time abroad, Kach never stopped looking for new horizons. She went from office jobs to teaching, jumping from one career to another. And even after several mishaps in life, love, and a car crash that left her immobile for months, she had one unwavering dream that kept her going: To travel the world.

    “When I finally found my mission, that’s when I decided that no matter what is happening externally, I just have to keep going.” She explains,” I just have to keep reminding myself that even though bad things come if I could just make my mission on a daily basis happen, I could surpass them.”

    Paving the way with every article she posts, Kach is now a devoted writer and wandering enthusiast who has made it her life’s mission to spread the joys of travelling. She makes it a point that the journey isn’t about the best spots or the most expensive food a country can offer; it’s about the act of finding yourself lost in new experiences.

    “My mission is to make one person happier every day. if I do that, I feel like I am still alive.”

     

    More of Kach: