When you wanna make it big, you need to make a memorable impression on the world; give the audience an introduction that really marks your presence. Branding is the name of the game, and for author and tech entrepreneur Scott Turman, there’s no better way to put your brand in the spotlight than getting published.

Being the co-founder of BrightRay Publishing, Scott and his team have helped millionaires, artists, and promising talents pull the stories out of their heads and onto the page. He makes it a point that success is always worth publishing and that getting the word out is best done “by the book”.

“Typically, as a creative, maybe you’re just trying to get that word out, a book is a fantastic way of doing that,” Scott says.

Scott understands the difficulties of book writing, but through experience and working with his team, he shares with us a formula that eases that first step of making a best seller.

What is the point of this book?

Throughout his work with the BrightRay company, Scott and his team have worked with millionaires, organization leaders and various artists. He mentions that despite their different stories the purpose of the book needs to be established; they may fall into different categories, but each one has a reason for publishing their story.

The Chapter Outline

Oftentimes, having little direction is better than having none at all. It can be overwhelming to view ourselves writing a book, so Scott encourages us to establish an outline before the writing process can begin.

Here, he and his team, functioning as consultants, guide their interviewee or subject from start, middle and finish. It is yet to be written but the idea that the work could be accomplished is getting clearer and clearer.

One Chapter a Week

Once the main point of the book has been established and the outline laid out, writing can truly begin. Here we shift our focus to—instead of writing a great book—we will pour our heart out to writing the best sentence, paragraph and chapter, then repeating it again the next week.

It is often at this stage that a lot of us lose motivation since it can be exhausting to write creatively on a daily basis, which is why doing it with a team of people like Scott’s makes sticking to the task a lot easier.

And finally, before leaving the show, Scott emphasizes that even when your book gets published, your story doesn’t end there. The whole appeal of becoming an author is to elevate your brand and endorse yourself to the world.

“Personal branding, in my opinion, is the act of shaping how people experience you.”

More From Scott:

• Website – https://scottturman.com/
• BrightRay Publishing – https://brightraypublishing.com/
• Facebook – Scott Turman
• LinkedIn – Scott Turman
• Twitter – Scott Turman
• Youtube – Scott Turman

Often, we are told that contentment brings happiness but if we are not careful with preserving that drive within ourselves, contentment could lead to stagnation, and for Entrepreneur and Positivity Influencer Michael Savas, that drive means everything.

First establishing his roots as a Tour Director, Savas had a taste of what it was like to travel and hop from place to place. Working in the Music and concert industry, he has had the chance to tour the globe with the likes of Oprah, Guns N Roses, Queen + Adam Lambert, Michael Buble, Genesis, Cat Stevens, Britney Spears, Coldplay, WWE and so many others. For someone who’s passionate about travel, you’d think this was enough to quench his craving for life, but Savas knew there was a way to make it better.

“I always thought that I’d get paid to travel,” he said, “that’s what I kept telling myself… for a while I was a Tour Director, meaning I took people on their vacations around the world having nothing to do with rock n’ roll. I realized that was an entertaining job, but it wasn’t something that met my personal marker of success—travel, makes more money to make a bigger impact on people and communities.”
After having spent time employed and on the road, Savas set up a checklist that all needed to line up before he could live the lifestyle he has now. He shares with us these indicators that led him to pursue a more exciting and fulfilling purpose.

Time

This is our most valuable resource as you can never get it back. Having time to pursue your passion, on top of making a living—having a job or running a business—is your first priority.

In his current project, Month in the Making where he learns 12 skills in 12 months in 12 countries, Savas describes it as a project that’s 15 years in the making since his past efforts have been made to prepare him for this undertaking.

Think about where you are now, and what you can do to prepare yourself for that future lifestyle you are dreaming of.

Resources

Savas describes this as primarily money, and knowledge. We not only need to know where to get money but also how to spend it in a way that is meaningful to our passion. Like many others, Savas was also broke in his 20s and partially in debt, but he found jobs in fields that involved travel and this broadened his understanding of that field.

Autonomy

Savas noted that autonomy is different from freedom, as he says that “Having boundaries and obstacles is what makes life interesting.” He adds that autonomy means making our own decisions and being accountable for them.

Having established his own business and platform, Savas found that he was able to set his own time schedule, set his own destination, and undertake projects that mattered to him.

Health

Lastly, Savas mentioned that this was an element that he had ignorantly missed until it was pointed out to him. He noted that over the break caused by COVID-19, he has been working on himself and maintaining an active lifestyle. Taking care of our health means giving ourselves more time, and broadening our knowledge, and having more autonomy since our physical body remains capable.

Sharing his story with us Savas encourages listeners to pursue a life of travelling but also to make an impact on the lives of others.

Michael is giving away airline miles with American Airlines to a lucky listener, having them pick any destination they’d like to go to, domestic or international flight!

More from Michael:

• YouTube: SavasONtheGo
• Instagram: savasonthego
• Website: savasonthgo.com
• Month In The Making Episodes
• Upcoming LoopCast Live Podcast Event