Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

  • Ep80: The New Elevator Pitch: Share Your “Why,” Not Your “What”

    Ep80: The New Elevator Pitch: Share Your “Why,” Not Your “What”

    I can remember just a year ago when, by chance, I found myself having a conversation with a woman affiliated with the United Nations. I began to open up to her about my vision for reimagining higher education.

    I recognized there wasn’t anything logical about why she should be interested in my idea. I didn’t have much to show for it like a fancy website, sponsors or a big social media presence, but I did have one thing that set me apart—passion. I was able to convey my “why” behind my project, the burning need I felt for the education system to expand its horizons to prepare students for nontraditional career paths. She was immediately enrolled, and on the spot she invited me to present my idea to the UN in 3 weeks.

    This isn’t the first time I’ve gotten doors to open for me simply because the other person could feel the passion in my heart behind my idea. In fact, it’s the #1 thing that’s set me apart and helped my businesses take flight in the world.

    That’s because the culture around business is shifting—as Simon Sinek famously said, “people don’t buy what you do, they buy why you do it.”

    The classic elevator pitch, in which we share “what” we do, is outdated. People are no longer swayed by a list of credentials; they are desensitized to it. Instead, they want to feel something when you share your idea, which is why your cause is the first thing you should lead with.

    94% of Millennials today would switch brands to support a cause. It’s clear—the trend is towards impact and service.

    So how do you craft a pitch that instantly enrolls others in your “why”? One entrepreneur whose “why” is spreading like wildfire can teach you.

    Meet Jack Delosa, a serial entrepreneur, investor, and the founder and CEO of The Entourage, Australia’s largest education institution for entrepreneurs, which has over 300,000 members. He’s also a two-time bestselling author, has been featured in popular publications like GQ and Men’s Health, and has over 10,000 hours of speaking experience for audiences like TEDx, AMEX, Virgin, and Microsoft.

    This week on the Unconventional Life Podcast, Delosa shares why enrolling others in the “why” behind your business is the most effective way to generate support for your company.

    Below, read Delosa’s tips to craft a powerful, 60-second pitch for your business that conveys your purpose and invites others to align with your vision.

    1. Understand your audience. In order to create a vision that resonates with others, you need to understand who it is you’re serving and what it is that they crave. “I want to know what frustrates my audience, what problems they have that they talk to their friends about, problems they don’t talk to anyone about, the fears and reluctances that hold them back, their immediate desires and their dreams,” Delosa says.

    “Go deep into the hearts and minds of your audience so that you can best speak to them, connect with them, market to them, sell to them, serve them, and retain them.” When you seek to empathize with your audience, you will learn how to strike a chord of resonance with them so they will care about your company and stand behind you.

  • Ep79: Millennials, Here’s How To Combat The Monday Blues

    Ep79: Millennials, Here’s How To Combat The Monday Blues

    Let’s face it, waking up on a Monday morning can be confronting. For years, I would wake up to the sound of my alarm anticipating emails, phone calls, and my dwindling lack of freedom. Before I would even get out of bed I could feel the stress, anxiety, and lack of passion pile on.

    If this sounds familiar, you may have a case of the “Monday Morning Blues,” that feeling of dread about returning to work on Monday morning. But don’t worry, you’re not alone—it’s a reality for over 75% of workers today.

    For Millennials especially, when left to our own devices, our minds can run wild, with racy distractions wreaking havoc upon our ability to focus and find fulfillment at work while hindering us from achieving our goals.

    Buddhists call it the “monkey mind,” in that our mind’s natural state can tend to be unsettled, restless, indecisive, and uncontrollable. It’s a kind of mental haze that can make focusing on what really matters—like personal and professional goals—close to impossible.

    So how do we tame our minds and get them to work for us rather than against us? Like the old saying goes, “rule your mind or it will rule you.”

    One Millennial at the leading edge of success may be able to help. He says there’s a daily mental practice he lives by to gain dominion over his mind and program it to align with his goals effortlessly.

    Meet Jake Ducey, a 25-year-old 3x published author with Random House/Penguin whose books about leadership, motivation, and human potential have inspired hundreds of thousands to live more meaningful lives. His latest book, Profit From Happiness, teaches readers how to find unity within the junction of wealth, work, and personal fulfillment. Ducey is also a motivational speaker who has delivered a TED talk, and was the first motivational speaker ever on Van’s Warped Tour to reach over 500k Millennials.

    This week on the Unconventional Life Podcast, Ducey reveals the mindset practice that has helped him beat the Monday Morning blues and find success and fulfillment in work more easily.

    Ducey’s practice is based on scientific research about subconscious imprinting. One study claims the average person has about 65,000 thoughts per day, 95% of which are the exact same as the thoughts the day before. In other words, we have a tremendous amount of mental chatter to sort through, and it remains relatively consistent day-to-day.

    Our thoughts are based on stimuli from our external environment—things we are frequently exposed to. On default, many of our thoughts are being influenced by the high volume of data we consume, which may not be supporting us in achieving our goals.

    If we want to change our thoughts, we must change our environment and be conscious of what we are exposing our minds to on a daily basis.

    Ducey says he has successfully reprogrammed his mind to automatically generate thoughts constructive to his goals with a simple daily practice. Below, Ducey shares how to begin this practice in your own life so you can experience greater mental clarity and ease in achieving your own goals.

    1. Determine What Your Goals Are. One of the biggest obstacles we face to attaining our goals is knowing what these goals are. Many of us feel uncertain about the direction we want to take our lives and end up allowing life to pass by us. If there’s one thing I’ve learned, it’s that you don’t need to have every aspect of your life “figured out” in order to get started. You don’t need to have an all-encompassing plan with every detail squared away. Instead, you can pick just one area of your life that you want to improve, like your health or your relationships, and define what that improvement looks like. You might decide you want to feel energized, agile, and clear in your body, or that you want to feel understood, valued, and connected in your relationships. In this step, determine how you want to feel in one or more areas of your life.

    2. Write Your Goals Down On Paper. Once you know what your goals are, the next step is to write them down on paper—over and over again. Ducey says he writes each goal down as a concise statement that makes sense to him. Then, he’ll write each statement as many as 30-50 times or until he feels it has landed in his mind and body. “The goal is to imprint it on your mind,” Ducey says. “Most people start the day and they get programmed with a bunch of negative things. They’re getting their thoughts and beliefs suggested to them by the outer world—they’re living out of reaction instead of creation.”

    3. Record Yourself Speaking Your Goals. An additional or alternative technique is to record yourself speaking your goal statements and then listen to the audio on repeat. “It’s like how the chorus of a song gets stuck in your head,” Ducey says. “Ever listen to a song and then it’s playing in your head all day?” Setting aside a few minutes each day to listen to your goals will be sufficient to imprint them in your mind and prime your subconscious to take action towards them automatically.

    Enjoyed this post? Check out more of my tools to create a life by your own design.

    This article originally appeared on Forbes.com

  • Ep78: 5 Tips From A Veteran Entrepreneur That Every Millennial Entrepreneur Needs To Know

    Ep78: 5 Tips From A Veteran Entrepreneur That Every Millennial Entrepreneur Needs To Know

    As a young entrepreneur at eighteen, I made just about every mistake in the book. The thing was, at the time, by achieving early success I thought I had it all figured out.

    Like so many entrepreneurs first starting out, I was hungry for success and eager to make my mark on the world being my own boss and starting my first venture. I had all the right intentions, but unfortunately, I didn’t have the perspective to stay grounded in what really mattered.

    In some ways, I lost myself in the pursuit of success, working impossibly long hours, swept up in the “hustle and grind” mentality. I drilled my health into the ground, neglected relationships, and was unable to feel fulfilled when the time came to actually celebrate having “made it”.

    78% of successful entrepreneurs today say that learning from previous failures is essential. Having the foresight to avoid costly mistakes can save you years of wasted time, life force, and energy, as well as help you to make informed decisions that result in maximum ROI.

    That’s why I’ve consulted a fellow millennial entrepreneur with five successful companies under his belt to shed some light on what matters most as an entrepreneur, so you can find the right footing from the beginning.

    Meet Zion Kim, the president of Maverick NEXT, a network for exceptional entrepreneurs age 25 and under. In addition to operating an impressive portfolio of ventures, he’s developed marketing strategies for namesake brands like Dell, and served as an advisor for tech startups to 7, 8, and 9-figure companies. Kim is also the inaugural recipient of the prestigious Rutgers University Entrepreneur Award.

    This week on the Unconventional Life Podcast, Kim lends his perspective as a seasoned entrepreneur, sharing what he wish he had known when he got started and what he would have done differently on his way to the top if he could have had the foresight beforehand.

    Below, see Kim’s five tips to keep in mind as you prepare to ascend the summit of entrepreneurial success.

    1. Do What You Most Love Doing.

    It’s a common misperception that in order to be doing work, or “getting something done,” the task needs to be hard. We have had it drilled into us that work is a “grind,” so we seek work from this place and measure our performance or output by the amount of hard exertion we have done.

    Kim encourages us to embrace that work and achievement can be fun, playful, effortless, and the thing we love doing most, because this is where we can access our most valuable gifts and thus where we can provide the greatest contribution.

    “We have those things that when we’re doing them they come with such ease. Being in flow. Time passes and you don’t even notice. Certain gifts you have are unlocked easier and pour out of you easier—this is where you are meant to work,” Kim says.

    2. Don’t Do It For Validation.

    Here’s a sobering dose of truth—if you’re looking to achieve success for your ego, or to feel like you’ve finally “made it,” no amount of external praise will satisfy you. Why? Because you are coming from a place of emptiness, a place of proving, as if your own worth is not self-stated.

    Be honest with yourself about the place you are coming from in your pursuit of success. When you catch yourself seeking validation, remember to press pause and ground yourself in the truth of who you are.

    3. Be Open To Trying New Things.

    When you’re first starting out, knowing exactly what you’re meant to do or where you’re meant to serve can be unclear. Kim recommends to try as many new things as possible. You don’t know what you love until you try it, and you might be surprised by what arises when you give something a chance.

    Eventually, Kim says, you’ll land on the thing that’s meant for you and you’ll be ready for it. The diverse skills you will have accumulated along the way will have prepared you for it perfectly. Each skill you develop is an asset and will serve you in unexpected ways.

  • Ep77: Millennials, This Is What Your Anxiety Is Telling You

    Ep77: Millennials, This Is What Your Anxiety Is Telling You

    As Millennials, anxiety is no stranger to us. We’ve been dubbed “the most anxious generation,”  surpassing our parents, bosses, and grandparents. With so much pressure to live up to our greatest potential or to have “made it” before turning 30 it’s no surprise that so many of us feel anxious.

    I remember being twenty-three and running operations in a publishing company I co-owned. At the time our company was doing over 7-figures, we had a huge team, and a waiting list to work with us. From the outside it seemed as if I had made it. Most days however behind the scenes I would go to bed feeling unsettled. My mind would race, my palms would get hot, and I couldn’t stop feeling worried. One time during a client meeting my heart raced so much I thought I was dying and went to the hospital to find out I was having a panic attack.

    With 86% of millennials going through their own version of a quarter-life crisis, my story is all too common.

    What most of us don’t realize, however, is that these signs are manifestations of something much deeper. According to an expert, “anxiety is an indicator that your life is out of alignment. It’s your intuition, your inner voice, letting you know that something is not right.”

    Meet Tim JP Collins, an expert in anxiety and stress on a mission to demystify anxiety and the place it has in our world. He’s the host of The Anxiety Podcast, a keynote speaker, and a retreat leader based in Vancouver, Canada. Having suffered from anxiety himself for many years, JP Collins speaks from personal experience that infuses his advice with credibility, relatability, and real-world practicality.

    “Some people have a better ability of covering up that reminder of alignment but the more we get in tune with ourselves, our bodies and our minds, the more we can’t ignore it,” JP Collins says.

    This week on the Unconventional Life Podcast, JP Collins shares how you can learn from your anxiety to come back into alignment with yourself.

    Below, read JP Collins’ advice to make peace with your anxiety in 5 powerful steps.

    1. Silence And Space. The way most people try to treat anxiety, JP Collins says, is with an external solution. “We’re often looking for the solution in the next book or the next podcast,” he says. “But it’s not an external thing that comes to you. The tools to change are inside you.” In order to heal your anxiety, JP Collins recommends you turn off and take space from the outside noise you’re used to. These are merely distractions that prevent you from hearing your own voice, which has the answers. Instead of buying another book, consulting another expert, or searching for information online, turn inward.

    2. Listen. In a quiet setting, take out a pen and piece of paper and begin to write. “Leave your phone behind, go for a walk in nature,” JP Collins advises. The goal of the writing is to uncover what in your life is out of alignment and is manifesting as anxiety. Remember, anxiety is the symptom, not the root. The root is misalignment with yourself. Ask yourself core questions like, Am I feeling fulfilled in my job and in my relationships? Am I feeling expressed? Do people know the real me? Do I have community? Do I feel healthy and alive in my body?

    3. Practice The 3 C’s. Once you have answered these questions, JP Collins says to approach where you are with 3 C’s: Curiosity, Courage, and Compassion. If you wrote down that you aren’t feeling fulfilled in your job, bring Curiosity by asking why. Go deeper. Bring Courage by being willing to embrace what comes up. For example, if you find you’re not being authentic in your relationships, embrace the inauthentic part of you. Underneath your inauthenticity may be fear. “Don’t reject it, because it’s part of you,” JP Collins says. Bring Compassion by being gentle with the parts of yourself that feel unfulfilled, lost, stuck, unseen, hurt, or afraid. Take responsibility for your role in creating situations for yourself to feel that way, such as agreeing to work a job you didn’t care about, or staying in a relationship you didn’t love. And finally, recognize your power to make a different choice right now.

  • Ep76: Intrapreneurship: How Millennials Can Innovate And Influence Within Their Job

    Ep76: Intrapreneurship: How Millennials Can Innovate And Influence Within Their Job

    From an outsider’s perspective, entrepreneurship can look glamorous. Especially while you’re sitting at your desk inside your 9-5 scrolling through your entrepreneurial friends’ Facebook posts about ‘working’ in tropical locations on cafe wifi, setting their own schedules, and being their own bosses.

    But the truth is, entrepreneurship isn’t as glamorous as it seems. Having started multiple companies myself, I know that entrepreneurship is risky. One year you can be up seven figures, and the next you can be in debt. You have to be willing to lead, to take radical responsibility, and to weather constant uncertainty.

    To be blunt, it isn’t for everyone, and that’s why most entrepreneurs don’t stay in the game very long.

    The good news is, you don’t actually have to be an entrepreneur to still get the benefits.

    Enter the “intrapreneur,” an employee who operates like an entrepreneur inside of a company by applying entrepreneurial skills—like leadership, innovation, and action-taking—to their role. It’s an easy way to apply your entrepreneurial skill set without ever having to quit your job.

    So how do you master intrapreneurship?

    Meet Clinton Senkow, a serial entrepreneur, startup advisor, and public speaker. He’s the COO of Influencive, a media platform for entrepreneurs that has amassed 1M+ readers since it launched last year. Senkow is also a member of the G20 Awards for young entrepreneurs, and was selected as one of thirty entrepreneurs to represent Canada at G20’s 2016 gathering in China.

    Here’s the catch—Senkow started out at employee at Influencive. With independent drive and exceptional contribution, Senkow was eventually granted equity in the company. He’s a living example of just how far intrapreneurship can take you.

    This week on the Unconventional Life Podcast, I spoke with Senkow about what it takes to be an intrapreneur inside of your current company.

    Below, see three of Clinton’s strategies for excelling at intrapreneurship.

    Focus On What You’re Good At

    So many of us waste our time and energy trying to become better at things we’re not very good at to begin with. While it’s tempting to want to improve upon our weaknesses, if we’re being honest with ourselves, at the end of the day all the effort we put into improving them only brings us to a level of satisfactory. In doing this, we limit how effective we can be.

    Instead of trying to be an all-star, focus on what you naturally excel at. Hone your inborn strengths and gifts to a level of exceptionality and you will make the most impact in your organization. Ask yourself, what are my unique strengths, and how can I leverage them to contribute to the maximum advancement of my company?

    Senkow says he was able to use his natural strength of connecting people to grow Influencive’s contributing writer base from 10 to 100+ in a matter of months, which drastically increased its output and spotlighted Senkow as an invaluable player.

    Empower Your Team

    A high-functioning team is the horsepower behind any successful company. “Bill Gates didn’t build Microsoft by himself,” Senkow says. “He surrounded himself with tons of intelligent people who were able to do things that he couldn’t have done by himself.”

    In the same way you focus on what you do best, encourage your teammates to do the same. Be a leader and set an example. The best leaders create cohesion and synchronicity and thrust others into their own greatness. With each individual operating in their strengths, your team becomes more effective, and you become a source of influence and shaping power. Don’t be afraid to direct and coordinate—you can create waves that alter the course of your entire company.