Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

  • Ep:86 A Near-Death Survivor’s Advice On Knowing What You Should Do With Your Life

    Ep:86 A Near-Death Survivor’s Advice On Knowing What You Should Do With Your Life

    I remember re-entering my body and finding myself in a hospital with a stiff and overbearing neck brace. I had just spoken to a “council” of six shadow figures, who told me I had more work to do in the world and asked me if I wanted to do it. I said yes, and was returned back to earth.

    Hours earlier, I had been wakeboarding and hit a near-fatal wave that sent me to the hospital unconscious. What transpired when I was unconscious would dramatically shape the course of my life.

    I experienced what scientists refer to as a “Near-Death Experience,” in which thousands of case studies report sensations of leaving their bodies, spending time in an otherworldly realm, meeting spiritual beings, and feeling a sense of connectedness to all things.

    After my NDE, my sense of what mattered most in life was turned upside down. I used to wake up most mornings with a nagging sense that there was more I was meant to be doing with my life, without having any idea of how to do it.

    Maybe you can relate to this nagging feeling or are like the 50% of other Millennials that want more direction in their lives.

    While most of us will never experience an NDE—statistically they affect just 5% of the population—we can all gain value and perspective from those who live to tell about one. If you’re unsure about what you want to do with your life, NDE survivors can help shed light on what might be the right next step for you.

    Meet Cherie Aimée, a fellow “NDEr” whose story is a well-known medical miracle to the world’s leading cardiothoracic surgeons. After dying in her husband’s arms, she sustained no heart beat for 90 minutes. Since then, she’s been interviewed by major news and TV networks, is a #1 bestselling author and an international motivational speaker, and has built a six figure company around living life with no regrets: Live Big Be Happy.

    This week on the Unconventional Life Podcast, I spoke with Aimée about her NDE and the lessons she learned from it.

    Aimée’s story is particularly remarkable because of the resilience she demonstrated in the face of her circumstances. After receiving a bionic heart transplant and enduring a 3-month coma, Aimée went on to build a 6-figure brand.

    “When I started my brand, I was in a wheelchair,” Aimée recounts. “I was thinking to myself, ‘how am I going to hold up to other experts in the field when I am here feeling broken?’”

    In spite of her limitations, Aimée did everything in her power to share her story and spread a message of compassion, love, and hope. “I built my whole brand from my iPhone,” she says.

    Below, Aimée shares three tips to help you find direction and meaning in your life.

    Make A Commitment To Fall In Love With Yourself

    First and foremost, Aimée says the foundation of a successful life is loving yourself. However, this isn’t necessarily an easy feat. Our culture values certain aspects of self and condemns others—it’s easy to love the aspects of yourself that get external approval, like being disciplined, courageous, compassionate, and assertive. But loving aspects like your laziness, your tendency to blame and resent, your anger, and your cowardice can be challenging.

    The sense of stability and fearlessness you gain from loving all of yourself is worth the fight. “Make a commitment to fall in love with yourself, the way you did before you allowed all these rules and limitations to limit your greatness,” says Aimée. Say to yourself, I’m going to commit to do the work—whatever it’s going to take so I can fall in love with myself—because I have a big mission and it is my responsibility to shine my light in the unique way that I was born for.”

    Journal Everyday

    One practice to help you love yourself is to journal every day. Don’t worry about a time limit, or a length prescription. Write whatever comes to your mind. “Write your thoughts, as scary as they are. It’s a process of getting it out, and getting it out starts the process of healing,” Aimée says.

    Studies by the University of Rochester found that keeping a journal helps you manage anxiety, reduce stress, and establish order when your world feels chaotic. Those who write their goals down in a journal are 42% more likely to accomplish them. Use your journal to help you let go of self-judgment, access clarity, and take action upon your deepest innermost yearnings.

  • Ep85: How To Create Viral Content: 5 Tips From Mega-Influencer Julius Dein

    Ep85: How To Create Viral Content: 5 Tips From Mega-Influencer Julius Dein

    We are living in the age of the content consumer. There is more demand than ever for engaging content that adds value, teaches, and entertains.

    The average Millennial spends 17.8 hours a day consuming different types of content. Often, media is overlapping—like watching a video on your laptop while you send texts from your smartphone, or listening to music as you browse through articles. The common theme is that we are all nearly always plugged in.

    This is great news for content creators: for those looking to capture attention, it is ever-present in the digital sphere, waiting to be reeled in.

    “Attention is the new economy. It’s the world’s most valuable resource. You shape hearts and minds only with attention,” says Fox Network’s president of advertising, Joe Marchese.

    With attention, you can capture leads and customers, sell your products and services, spread brand awareness, and build a winning reputation.

    So just how do you create engaging content that captures attention?

    This week I interviewed someone who has cracked the content code, reliably attracting millions of views with every post… in a ridiculously short amount of time.

    Meet Julius Dein, a 22-year-old influencer with a following of 9M+ across Facebook, YouTube, Instagram, and Snapchat. You wouldn’t believe Dein started out with zero followers just a year and a half ago. Today, Dein is a sought-after content creator whose viral videos have amassed 1B+ views. He’s collaborated with leading brands like Doritos and Ubisoft, feature films Now You See Me 2 and Watch Dogs 2, and a handful of celebrities.

    This week on the Unconventional Life Podcast, Dein reveals his secrets for dependably creating viral content and building a highly engaged following you can sell to.

    1. Aim To Be Real, Not Hollywood. “Forget the quality, the glitz and glam,” Dein says. A common misconception about filming great content is that the production quality should be professional-grade. While it’s important your camera captures high resolution sound and audio, you can skip the $3,000+ camera equipment and film crew—your smartphone will do just fine.

    Dein recommends recording your content on a smartphone camera because it’s raw and relatable. “I’m 22, I don’t have the budget of a film crew. I filmed my grandma on my phone and it got 87M views,” Dein says.

    2. Create ‘Feel Good’ Content. The biggest determinant of whether or not a video will go viral is if people feel compelled to share it. “Before you post something, ask yourself, ‘Are people going to share this?’” Dein says. “People share content that makes them feel good—things that are cute, funny, emotionally eliciting. Boring things don’t stand a chance, it has to be entertaining and provocative.”

    It helps to have a general understanding of what the general public will be able to relate to. If your video represents beliefs that are controversial or extreme, you may have a harder time connecting to your audience and thus getting them to like and share your content. Aim to appeal to a mass audience in order to go viral.

    3. Get Into The Action Right Away. The average attention span today is 8 seconds, which means you’ve got no time to spare in capturing your audience. Avoid a lengthy introduction and show, don’t tell. “Jump into the action in less than a second,” Dein says. “No ‘hey guys I’m Julius and today I’m going to do this.’” Once you’ve caught your viewer’s attention, keep them on their toes. The most engaging content is full of unexpected surprises and is designed to evoke emotion.

  • Ep84: Emojis: 7 Ways They Will Grow Your Business

    Ep84: Emojis: 7 Ways They Will Grow Your Business

    Emojis—heart-shaped eyes and twinkling hearts might not seem like much, but to Millennials, they’re everything.

    92% of online consumers use emojis, while 30% of Millennials can’t go a day without using them. Die-hard emoji users say “emojis express their feelings more accurately than words.”

    Why should you care? The emoji phenomenon has real implications for business. With Millennials possessing $200B+ in annual spending power, engaging the Millennial demographic is now more important than ever.

    If you want to engage them, you’ll have to speak their language—of which emojis are a primary part. But with 1,800+ emoji symbols supported on current platforms, the task is easier said than done. And there’s nothing more embarrassing than an emoji faux pas.

    Luckily, here to guide you in the treacherous realm of emojis is one Millennial native, who is actually an emoji app developer giving us an inside look at emojis straight from the source.

    Meet Thomas Ma, a recent college grad and the co-founder of Sapphire Apps, which creates custom-branded emoji keyboards for celebrities and influencers. Though the company launched just one year ago, Sapphire Apps boasts an impressive rolodex of clients, including Lindsay Lohan, Olympic gold medalist Aly Raisman, and YouTube sensation Bart Baker, who has 9M+ subscribers.

    This week on the Unconventional Life Podcast, Ma shares how brands can leverage emojis to increase brand awareness and engagement among Millennials.

    According to Ma, he was able to enroll high-profile clientele as a startup company with cold emails because of the sheer amount of Millennial interest there is around emojis.

    “Imagine you are a celebrity with 1M followers. I would contact your agent and say ‘Hey, I noticed you have a lot of followers and that’s great but you can do better if you have a personalized app with your name on it’,” Ma says.

    The emoji insider says all brands today can benefit from becoming emoji-savvy and implementing them in strategic ways. The average client Ma works with experiences a surge in visibility and engagement after introducing emojis, which ultimately boosts revenue.

    Below, learn seven powerful ways you can use emojis to grow your business.

    1. Put Emojis In Email Subject Lines. Brands who use emoji in their subject line experience a 56% higher open rate than brands who don’t. Emojis stand out in a crowded inbox—they are compelling and eye-catching. Plus, they can convey emotion and save space on a subject line, helping you target 49 characters or less to increase click-through rate by 75%. Make sure the emojis you use are relevant to your subject, and remember fewer emojis are better.

    2. Introduce Emoji Hashtags. If you want to engage your social media audience, using emojis in a hashtag can help increase your brand awareness drastically. The American Music Awards #AMAs hashtags featuring emojis of stars like Justin Bieber, Ariana Grande, and One Direction generated 14 billion impressions. Create a signature emoji hashtag for your brand to promote more engagement.

    3. Create An Emoji Call To Action. Remember when Domino’s Pizza gave customers the ability to place an order by texting a pizza emoji and it went viral? Talk about understanding your customer. You can replicate Domino’s success by introducing an emoji call to action for your brand. Pair an emoji with a popular product you sell and allow customers to rapid-order the product by sending your company a text via cell phone or Facebook Messenger.

    4. Get Rapid Customer Feedback. Emojis are ‘fast data’—they can help you understand how your customer feels in an instant. “There’s a huge data implication around emojis,” says Rob Pace, founder of the tech platform HundredX, which recently launched an app that collects customer feedback through emojis. You can capitalize on emojis to help you improve your products and services by sending out surveys with emotion-based emojis.

    5. Launch A Branded Emoji. There’s a reason why top companies like General Electric, Dove, Mentos, and Comedy Central have released branded emoji keyboards. They allow you to connect and relate to your audience in a more personal way, ultimately leading to more sales. Not to mention, you can retail a branded emoji keyboard on the app store as an additional revenue stream—messaging app Line generates $270M+ a year through emoji sticker sales.

    “When I got in touch with a couple of our early clients, I told them they needed to take advantage of this great opportunity. We launched 3 [custom-branded] apps this year,” Ma says.

    6. Don’t Go Overboard. While emojis can help your brand, they can also hurt it when used incorrectly. When Goldman Sachs tweeted 20+ emojis in a single tweet, user’s comments indicated they weren’t impressed; many were put off and felt the company was trying too hard. Be tactful in your emoji usage by limiting your content to just a few emojis.

    7. Lean Towards Popular Emojis. In order to get the most engagement, use popular emojis that your audience will recognize and love. Obscure emojis are less likely to result in engagement, so steer clear. 2016’s most popular emojis were the laughing face with tears, the red heart, and the clapping hands. The most-used emojis change by month, according to seasons and holidays, so factor festivity into your emoji content for the best results.

    Enjoyed this post? Check out more of my tools to create a life by your own design.

  • Ep83: A Millennial’s Apology Letter To Older Generations

    Ep83: A Millennial’s Apology Letter To Older Generations

    Dear Older Generations—we’re sorry.

    We know you wanted us to attend a 4-year college with honors, to become a doctor or a lawyer and to settle down with a family and kids.

    We wanted to make you proud, but the truth is, we’re tired of the pressure to conform to society’s outdated standards. We don’t want to waste away in an office cubicle, and we don’t want to spend our lives paying off debt.

    We want to make a difference. We want to contribute to something meaningful, and we want to live our lives in our own way.

    We don’t run on a schedule—we are spontaneous, in tandem with life. We seize the moment, because we recognize the most precious resource is not the dollar, but time.

    Instead of learning out of a textbook, we want to learn by experience. We question what we’ve been taught, because we know one perspective is only a fraction of the truth. We want to form our own opinions, and the only way we can do that is to see for ourselves…

    Which is why we travel.

    These words are echoed by a recent viral video from Global Degree, a Millennial-driven company on a mission to empower other Millennials to educate themselves by visiting every country in the world. Backed by Discovery Channel, World Nomads, and others, Global Degree has struck a chord with a rapidly growing community of hundreds of thousands of Millennial travelers.

    This week on the Unconventional Life Podcast, I spoke to Global Degree’s founder Michael Graziano, who is on a mission to be the youngest Canadian to visit all 193 countries, about his recent video, the unique vision behind Global Degree, and why the movement is inspiring millions of Millennials worldwide.

    According to Graziano, his inspiration for the video, “A Message To Older Generations From Millennial Travelers”, which amassed 7M views in 10 days, came from a gap in communication he saw between the generations. He thought to himself, “Why don’t we write a letter to better understand the miscommunications about work, war, health, education, the idea of freedom, globalization.”

    The central theme of the video is about Millennials’ desire to pave their own path and to gain skills, perspective, and insight through travel.

    Graziano believes that travel is the access point to human understanding. Travel has been shown to stimulate new neural connections in the brain and to encourage feelings of empathy towards other cultures.

    In addition, it has been linked to career breakthroughs for several Influential figures like Steve Jobs and Mark Zuckerberg, who credit an extended trip to India for innovation and advancement in their businesses. Along with Jeff Bezos who says the inspiration for Amazon came to him during a 3,000-mile drive from NY to LA, during which he famously scribbled his business plan on a napkin.

    The benefits of travel are virtually limitless. Especially for aiding Millennials in connecting with their purpose and starting social impact companies. Millennials are drawn to travel because it provides them the opportunity to discover their passions and to create more interconnectedness. For example, in experiencing impoverished regions up-close, many Millennials are awakening to the need to help these regions, and are taking action upon developing solutions.

    Graziano’s video sets the stage for an open discussion between Millennials and older generations, which is long overdue. In understanding Millennials, Graziano says it’s essential to recognize their desire to complete work on their own time, in their own place. “Either way the work will be done on time,” he says. “Otherwise, you have the right to fire us.”

    While work may look differently for Millennials, the common claim that we are lazy simply isn’t true. We may not understand the difference between working from an office or from a castle in Italy, where I am writing this to you, but that doesn’t mean we won’t get the job done.

    Older generations, what do you wish Millennials understood about you?

    Enjoyed this post? Check out more of my tools to create a life by your own design.

    This article originally appeared on Forbes.com

  • Ep82: How This Millennial Stay-At-Home-Mom Launched A Celebrity-Endorsed Company In 2 Months

    Ep82: How This Millennial Stay-At-Home-Mom Launched A Celebrity-Endorsed Company In 2 Months

    Think you’re not cut out for entrepreneurship? Think again.

    This Millennial stay-at-home-mom-of-three with no business experience launched a 6-figure company out of her home in her spare time.

    Meet Kiera Fogg, the founder of Little Box Of Rocks, an innovative ‘bouquet’ company that sends crystal bouquets to recipients instead of flowers. Because there’s no better way to say ‘I love you’ than with a heartfelt box of rocks.

    There’s a ‘bouquet’ for just about every occasion—you can send loving Rose Quartz on Mother’s Day, fortuitous Citrine as a ‘thank you’ gift, and soothing Amethyst to help someone get well soon.

    With a tagline like “the bouquet that lasts forever,” the Little Box Of Rocks has bashed expectations and turned heads. It’s been endorsed by celebrities like Gwyneth Paltrow, Cameron Diaz, and Oprah, and been featured in People, Vogue and The Today Show.

    So what made Fogg’s company such a hit?

    Fogg says her secret was her willingness to act on a crazy-seeming business idea that came to her when she was bathing her 6-month-old in the tub. “The idea literally came to me in one of those moments of inspiration that you hear about,” Fogg says. “The name ‘Little Box Of Rocks’ popped into my head and I got chills. I knew exactly what it was, sending crystals the way we typically send flowers. I thought, if nobody’s doing this, I have to give it a try.”

    How many times have we all dismissed these bursts of inspiration because they seem too “out there” or we doubt they will resonate with anyone?

    Here’s the kicker—Fogg wasted no time in executing on her idea. In just one year, Fogg was able to launch her online business as a stay-at-home-mom with no prior business experience.

    This week on the Unconventional Life Podcast, Fogg shares the practices that were integral to her success.

    Refurbish The Old

    If you’re stuck trying to decide on a business concept, Fogg recommends to look no further than a timeless trend that could use an update. The benefit to this strategy is that you can piggyback off of the positive attitudes people already have towards the concept, like gifting flowers, and generate interest about your offering by introducing a unique twist, like gifting crystals.

    In deciding how to refurbish, lean towards something that is popular and relevant today. Fogg was successful because crystals are currently making a comeback in mainstream culture today. If you can bridge a beloved tradition and a rising trend, you may be able to replicate her success.

    DIY

    Fogg’s story is so inspiring because she represents humble roots—she didn’t have an entourage of branding specialists, professional photographers, or website designers. She was simply a stay-at-home-mom who wanted to earn more income online.

    Fogg says she taught herself everything she needed to know to launch a business. “I took all my product pictures on my kitchen counter. People don’t realize when they’re looking at a glossy website that that’s actually possible. It’s not this insurmountable thing. You can Google it, take it to your kitchen counter, and figure out how to light it and edit it properly,” Fogg says.

    The mom-of-three warns to watch out for Fairy Godmother Syndrome, wherein you’re relying on others to take action for you. In an age where most startups are looking to full-service branding and marketing agencies to assist them, Fogg is a mythbuster who reminds us that you can actually accomplish everything on your own. Educate yourself and make use of all of the resources at your disposal and you will be successful.