After you’ve chosen a career path, it’s easy to feel like you’re locked into that decision for the rest of your life. Maybe your job isn’t fulfilling, isn’t providing you with sufficient opportunities to develop your leadership, or you just feel like there is nothing new there for you to learn.

According to a survey from Deloitte, two-thirds of all millennials plan to leave their job by 2020 and 44% say they would leave their employer in the next 2 years.  If you have got the itch to leave your job, you are not alone.

The average American switches careers six times throughout the course of their life–meaning there’s a lot more room for second chances than you might think. You may know it’s possible to make a career change, but understanding how to take action in your own life is a different matter.

Meet Eric Finnigan, a professional copywriter and founder of Autopilot Email, an email marketing service agency that helps companies boost their revenues by $100k+ through automated emails. Today, Finnigan works a schedule on his own terms structured around projects he cares about. But just months ago, he was working a 9-5 for a corporate company that drained him.

I spoke with Finnigan about how he was able to leave his former career and restore purpose to his work on this week’s episode of Unconventional Life, “How to Leave Your Corporate Job and Pursue Your Dreams.”

According to Time, I have 15 seconds to capture your attention before you decide to click away.

In fact, a staggering 55% of you will spend less than 15 seconds on this page–or any web page, for that matter–before you continue browsing elsewhere.

With 15 seconds being the average attention span of of a modern internet consumer, perhaps the greatest challenge facing entrepreneurs and business owners today is creating a website that stands out.

In an online world where there are one billion active sites on the web, getting your website right is no longer an option. It is an imperative for your business to survive and thrive.

For many, mastering the tech side of business can be overwhelming and off-putting, with over half of business owners still not operating a website in 2016. But according to one female web designer, it doesn’t have to be hard.

Meet Jess Catorc, an entrepreneur on a mission to make websites accessible to every entrepreneur and business owner, regardless of prior experience. Her services have helped thousands step into the online world to expand their reaches and revenues. She’s been featured in Entrepreneur Magazine, the Huffington Post, and the International Female Entrepreneur Association, and is also the host of a popular podcast series, Making the Entrepreneur.

I caught up with Catorc about how to effortlessly create an effective website on the latest episode of Unconventional Life, “Websites Made Simple: A DIY Guide To Building a Site that Sells.”

Catorc’s tech training began at the age of 12 when she taught herself basic code in order to create a web page for her virtual pet on Neopets.com. “I never saw coding or web design as stressful but rather like a game,” Catorc says.

Computer nerd by day, dancer by night. Catorc continued to pursue web design into her teens, opting into every computer class her school offered. After school she trained at a dance studio for several hours, balancing two very different passions.

Upon graduating high school, Catorc landed a job touring the world as a dancer on Princess Cruise Lines and was selected to perform at the opening ceremony of the 2010 Vancouver Olympics.

“It seemed like everything was happening one thing after the next… I never really had to think about my next step. And all of a sudden I found myself in the last place any new graduate wants to be, which was at my mom’s house and I had no idea what I wanted to do next,” Catorc says.

She had a pivotal decision to make: to continue her dancing career or to pursue web design. Her love for computers won over, and she decided to move to Toronto to get a degree in digital media.

Today, Catorc leverages her tech expertise to help entrepreneurs overcome their most common obstacle, their website. If you struggle with web design, read Catorc’s advice below to transform your site from your greatest burden to your greatest asset.

1. Take the first step right away. If you don’t yet have a website (and perhaps have been putting if off), Catorc recommends you get a domain name and hosting ASAP, as it can nip procrastination in the bud. “Just seeing you have a site can be very motivating to take the next steps,” she says.

2. Create a mood board. This is a visual representation for your brand–the feeling you want people to have when they look at your site and everything you do. Use pinterest to create a board with pictures and quotes that capture this mood, and refer back to this board whenever you release anything for your brand.

3. Color is everything. “Get very clear on the colors you’re going to use,” Catorc says. You should have 1-2 focus colors, which appear most often on your site, and 2-3 complementing colors, which don’t compete for attention but are everywhere as well. White space is equally important, as it can provide visual relief, contrast, and organization.

4. Be consistent. Stick to the same colors and designs as the trademark or signature for your personal brand. This ensures that no matter what you do, people will recognize you easily and come to expect consistency from your service

5. Define your tagline. Feature a short description above the page fold of what you do and how you can help people. Catorc’s tagline reads, “Websites made easy.” When people come to your site, it immediately lets them know if they’re in the right place and weeds out non-customers.

6. Provide value for free. Offer visitors free content that solves one of their problems with no strings attached (no sneaky opt-in buttons). You’re basically letting them know you’re there and giving them a taste of what you do. The better your free content, the more people will desire your paid content, so be generous.

7. Invest in professional training. By training, Catorc doesn’t mean “pay someone a one-time fee of a couple thousand dollars to create your entire site for you.” Instead, she’s talking about investing time and effort into learning the skills you need to build a professional-looking site yourself. If you’re not sure where to begin, Catorc offers a free video series teaching the ins and outs of website design–even if you have no prior experience.

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If you’re an entrepreneur, chances are you’ve experienced the “hustle.”

Popularized by entrepreneur icons like Tim Ferriss and Marie Forleo, the hustle says you need to work relentlessly, obsessively, with unparalleled drive and insatiable and hunger for your goal. You should be “on” 24 hours a day, restless, raging, and unwilling to stop for anything or anyone.

To an outsider, it may sound crazy–absurd even. A work ethic like that couldn’t possibly be healthy or productive long-term. But within the entrepreneur community, it’s a mandate. A mantra. A mindset that determines whether you make or break it.

Subscription to the hustle mentality can be alluring. It promises to set you on the fast-track to success with a magnetic compulsion towards greatness.

But according to one entrepreneur, the hustle is not the definitive shortcut to success–at least not as a standalone strategy.

I caught up with Awad about his unique take on the hustle on this week’s episode of Unconventional Life, “Why Slowing Down Is The Key To Speeding Things Up In Your Business.”

For Awad, slowing things down hasn’t always been his approach. Growing up in Florida, he worked long hours in his parents’ Egyptian grocery store and adopted their work ethic of sweat and tears.

“I’d see my dad dancing in the kitchen, so excited because it was such a great day. Then the next day he would talk to my mom and say he wasn’t sure if he was going to make it,” Awad says.

Awad adapted to the unpredictability of business by working harder than anyone else he knew. By age 15, he saved enough money to purchase a car–though he wasn’t yet eligible for a license. In mechanical engineering school, he launched a business from his dining room selling car parts on ebay that he would operate from midnight to four in the morning “because that’s the only time [he] had.”

It’s hard to imagine anyone more dedicated to the hustle than Awad was. He was the textbook definition of a hustler… Yet he “was miserable.” He had attained success in business, but his personal life felt empty. He would return home to his wife and four kids feeling drained from the day.

Thus, the “slow hustle” was born. To Awad, it means approaching life with a sense of presence and attunement, slowing down to drink in the moments that really matter. Now, he has the energy to sustain fulfilling businesses and relationships that last a lifetime.

1. Do “batches” of focused work.Don’t keep multiple business related tabs open all day that will constantly draw from your attention. This can make you feel like you are “working all day” when in fact, you are distracted, unfocused, and unengaged. Instead, have one tab open at one time so you can hone in on that task. You might commit to answering as many emails as you can in 25 minutes, for example. You’ll be amazed by how much more productive you are and how much time this frees up for you to do what you really want to be doing.

2. Break down your goal into daily bite-sized chunks. When we set out to achieve a lofty goal, it can seem either overwhelming and obtainable, or manageable in a matter of time–depending on how you look at it. Awad recommends you break down your goal into small steps you feel confident you can accomplish each day so you don’t give up and burn out. With the right strategy, even the biggest feats are attainable. “At 12 years old I figured out what the car would cost and knew how much money I would need to make every single day to get there… and I got there,” Awad says.

3. Establish a clear distinction between “on” and “off.” Drop the mentality that you need to be available for work 100% of the time. This is unsustainable and you will inevitably feel overworked and exhausted. Instead, set up a designated time for work versus play in your life. Be willing to compartmentalize rather than overlap so you can be present to what matters most, when it matters. Awad has created a bracelet with a setting for “slow” and “hustle” to remind him when he is on and off the court. “I wear it on hustle all day long, but before I enter the house, I turn it on slow. It’s my visual cue that I need to leave everything at the door–don’t bring in the struggle of the day. I turn it off to actually be there and hear my kids,” he says.

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