Unconventional Life – Podcast, Blog, Live Events

Category: Money

  • Ep454: The Man Who Declared War on Waste: How TerraCycle Founder Tom Szaky Is Reimagining the Future of Consumption

    Ep454: The Man Who Declared War on Waste: How TerraCycle Founder Tom Szaky Is Reimagining the Future of Consumption

    When Tom Szaky talks about waste, he doesn’t sound like a CEO. He sounds like a man on a mission — sharp, philosophical, relentlessly curious about the systems most people never question. And maybe that’s because the global waste crisis, as he sees it, isn’t an environmental issue. It’s an economic one.

    “Waste is not natural,” he says. “It was invented by humans about seventy-five years ago.”

    It’s a surprising truth that reframes everything we assume. In nature, nothing becomes useless. But in modern society, we’ve built a system where entire categories of materials have negative value — they cost more to dispose of than they’re worth. A cardboard box is recycled only because it’s profitable. A toothbrush, however, is destined for a landfill.

    Szaky saw an opening in that contradiction. And from that insight, TerraCycle was born.

    From Refugee to Revolutionary Thinker

    Born in communist-era Budapest, Tom’s life changed when his parents fled after the Chernobyl disaster. They spent years in refugee camps before finally landing in Canada. The instability of his early life shaped him, giving him a deep appreciation for possibility and the power of entrepreneurship.

    By the time he reached university, one question in an Econ 101 class hit him like lightning: What is the purpose of business? The textbook answer was simple: to maximize profit. Tom didn’t buy it — and that tension fueled everything he built after.

    Cracking the Code on Waste

    TerraCycle began as a scrappy experiment and grew into a company now operating in 20+ countries. Its core mission remains the same: raise waste up the hierarchy.

    From litter → to collected → to recycled → to reused.

    TerraCycle tackles what no one else wants:

    • coffee capsules

    • gloves

    • chip bags

    • lab waste

    • cosmetics packaging

    • balloons

    • and hundreds more “unrecyclable” items

    If traditional recycling markets ignore it, TerraCycle finds a way to process it.

    Turning Trash Into a Starting Point

    Beyond collection, TerraCycle transforms waste into raw materials used in everything from consumer products to Olympic podiums.

    Their next frontier? Reuse. Through Loop, TerraCycle partners with major brands to sell products in durable, returnable containers. Customers pay a deposit, use the product, return the empty, and TerraCycle takes it from there. It’s elegant. Simple. Scalable.

    It’s also a direct challenge to the disposable culture the world has normalized.

    A Business Built on Purpose

    Behind the operations, Tom’s philosophy is equally compelling. His rules of innovation are straightforward but rarely followed:

    • Don’t skip to solutions — understand the root.

    • Learn the rules of the system.

    • Embrace critique and iteration.

    • Keep purpose above profit.

    Even now, running a company reportedly earning over $100 million a year, he admits he sometimes wonders, “Is it enough?” But for him, growth has never been about money — it’s about impact.

    Inside TerraCycle’s Trash-Built Office

    Located in Trenton, NJ, the headquarters sits intentionally in one of the poorest cities in the U.S. Every corner tells the same story:

    • desks built from old doors

    • carpets pieced from remnants

    • walls made of soda bottles

    • furniture reclaimed from discarded materials

    It’s a workspace that forces creativity and reminds the team exactly why they’re there.

    Living an Unconventional Life

    When asked what it means to live unconventionally, Tom’s answer is sharp:

    “Don’t accept assumptions. Challenge why the world is the way it is — and find ways to elevate it.”

    It’s the philosophy that turned a refugee child into one of the world’s most innovative thinkers on sustainability.

    Giveaway

    We’re giving away:

    • Any book of Tom’s — your choice

    • One free Zero-Waste Box to recycle the hard-to-recycle

    A chance to start your own journey into circular living.

    Connect with Tom

  • Ep446: From National Geographic to Global Art Educator – Kevin Murphy on Demystifying Talent and Teaching Art Like a Science

    Ep446: From National Geographic to Global Art Educator – Kevin Murphy on Demystifying Talent and Teaching Art Like a Science

    A Pivot From Portraits to Purpose

    In 2001, Kevin transitioned into portraiture. While the work was rewarding, he recognized a deeper need: people craved access to professional-level training without the gatekeeping of traditional art schools.

    So he founded the Art Academy and later Evolve Artist, an online painting program now studied in more than 70 countries. What sets his approach apart? A fundamentals-first method that treats painting not as mysterious “talent,” but as a science anyone can master.

    Why Talent Is a Lie

    Kevin is blunt about one of the biggest myths in art: talent.

    “Talent is a lie,” he shared. “What people call talent is really clarity, fundamentals, and practice.”

    By teaching art like a structured process rather than a guessing game, Kevin unlocks confidence in people who never thought they could paint. His students range from retirees picking up a brush for the first time to engineers and surgeons looking for a creative outlet.

    The results speak volumes: many outperform art school graduates—after just months of training.

     

    The Science of Realism: A Four-Step System

    Unlike the chaos of most art education, Kevin’s program is anchored in structure. Students begin in grayscale, mastering values and light before advancing into color.

    “When you know the rules, you have freedom,” Kevin explains. “Without them, you’re just guessing.”

    The clarity of this approach removes intimidation, giving even beginners measurable progress in weeks, not years.

    From Confusion to Clarity

    Kevin is critical of how art education often overwhelms students with “express yourself” before teaching them how. For him, it’s not about stifling creativity but building the foundation so creativity can actually flourish.

    “You can’t express yourself if you don’t yet have the tools,” he said. “Clarity builds confidence, and confidence unlocks creativity.”

    The Heart Behind the Method

    Kevin isn’t just teaching brushstrokes—he’s teaching self-belief. Many of his students have carried wounds from childhood, convinced they “weren’t creative.” His mission is to dismantle that narrative.

    “Art is for everyone,” he insists. “It’s not about who you were told you are. It’s about what you can learn and who you can become.”

    Why Evolve Students Outpace Traditional Grads

    The proof lies in the output. Evolve students routinely sell professional commissions, launch businesses, and develop mastery in a fraction of the time. The reason? Built-in feedback loops and a focus on fundamentals, rather than theory without application.

    It’s art training stripped down to what actually works.

     

    Living an Unconventional Life

    For Kevin, living unconventionally means rewriting the rules about who gets to be an artist. It means replacing intimidation with empowerment and proving that skill can be taught, measured, and mastered.

    His philosophy? Anyone can learn to paint. The only requirement is the willingness to start.

    Giveaway: Win Access to Evolve Artist Training

    As part of this episode, Kevin is offering listeners a chance to experience the Evolve Artist method for themselves. One lucky winner will gain exclusive access to his training resources, designed to help total beginners unlock the foundations of realistic painting.

     

    Connect with Kevin

  • Ep411: Executing Billion-Dollar Ideas with Fintech CEO and Visionary Suneera Madhani

    Ep411: Executing Billion-Dollar Ideas with Fintech CEO and Visionary Suneera Madhani

    In a world where fewer than 3% of venture capital funds go to female founders, and even fewer to women of color, Suneera Madhani is a rarity. She’s not just a trailblazer—she’s an embodiment of resilience, determination, and execution. From being the first female CEO to lead a unicorn out of Florida to now building her second fintech company, Suneera’s journey is a testament to taking the path less traveled and making it her own.

     

    The Genesis of a Unicorn: Stax Payments

    Suneera Madhani’s entrepreneurial journey began at the age of 25 when she took a leap of faith. Working at a payments company, she had an idea that would disrupt how payment processing was approached. But the response she received was far from supportive—her bosses didn’t see the vision. Refusing to be deterred, Suneera decided to forge her own path, quitting her job and diving headfirst into building Stax Payments.

    With her brother as her co-founder, they embarked on a decade-long journey, scaling Stax Payments to over $140 million in recurring revenue before a billion-dollar exit in 2021. What made Stax different? Suneera and her team introduced a subscription-based processing model that bridged a gap in the market—offering both in-person and digital transactions, combining the best of what competitors like Square and Stripe offered.

    “Ideas don’t make you an entrepreneur, execution does,” Suneera says, reflecting on her journey. “There’s no such thing as a billion-dollar idea—only billion-dollar execution.” Her mantra was to put one foot in front of the other, solve problems daily, and focus on providing excellent customer experiences.

     

    The Realities of Being a Woman in Fintech

    Suneera has never shied away from discussing the challenges of being a woman—particularly a woman of color—in a male-dominated industry. She describes her journey as one of always having to build her own seat at the table. In boardrooms where no one looked like her, she was often underestimated. “I’m a 5-foot-tall brown woman,” she says, “I had to learn to carry my power upfront and create my own space in those rooms.”

    Balancing authenticity with resilience, Suneera learned how to navigate the duality of being both tough and kind. She admits that, for much of her journey, she wore armor to protect herself from the challenges she faced. Now, however, she is allowing herself to embrace vulnerability, tapping more into her feminine energy in her new venture.

     

    Building Again: Worth AI and the Mission for Equity

    After a successful exit from Stax Payments, many would have expected Suneera to take a break. Instead, she’s back with another fintech venture—Worth AI. This time, her mission is even more focused on impact and equity. Worth AI aims to create a business credit score that levels the playing field for small businesses, particularly those led by minorities.

    “We believe decision-making about businesses should be done through data, not unconscious bias,” Suneera explains. Worth AI is creating an underwriting platform that removes human bias from financial decision-making, providing equitable access to funding for small businesses. Partnering with Equifax, Worth AI is setting out to standardize the way businesses’ creditworthiness is measured—something that Suneera feels passionate about after experiencing firsthand the challenges of getting access to capital.

     

    Lessons in Resilience: The Entrepreneurial Roller Coaster

    For Suneera, the journey to success has not been without its struggles. She is candid about the emotional roller coaster of being an entrepreneur—the late nights, the countless rejections, and the resilience required to keep going. “I wanted to quit a thousand times,” she admits. “But I showed up every day, even when it was hard. It’s about being comfortable with rejection and being willing to pivot when necessary.”

    The key to her success, Suneera says, has been to focus on execution and customer experience. “Revenue solves all problems,” she notes. “If you build a great business, the rest will follow.” Her approach has always been customer-centric, treating every client as if they were a guest in her own home—a philosophy she attributes to her upbringing in an immigrant household.

     

    Balancing Family, Femininity, and Business

    Beyond her professional achievements, Suneera is also a mother to two daughters, who have been part of her entrepreneurial journey from day one. Both girls took their first steps in her office, and Suneera often refers to Stax as her “first baby.” She speaks openly about the challenge of balancing her roles as a CEO and a mom, acknowledging that it requires flexibility, support, and prioritization.

    In her new venture, Suneera is embracing a different kind of leadership—one that is more open, authentic, and aligned with her personal values. She talks about the importance of “freedom of time, dollar, and impact,” and how she wants Worth AI to be about more than just financial success—she wants it to make a difference.

     

    Freedom, Impact, and Leaving a Legacy

    Suneera’s entrepreneurial journey has been driven by her desire for freedom—first, the freedom of money, then the freedom of time, and now, the freedom to make an impact. She is focused on building a legacy that will not only benefit her family but also create opportunities for others who have been overlooked by traditional systems.

    “Hard work is the shortcut to success,” she says. And with Worth AI, Suneera is proving once again that when vision meets execution, anything is possible.

     

    Enter to Win a Year-Long Membership to CEO School’s Founders Club!

    Are you ready to take your entrepreneurial journey to the next level? Suneera Madhani is offering a year-long membership to CEO School’s Founders Club—an incredible community designed for female entrepreneurs. Gain access to mentorship, resources, and a network of inspiring women who are ready to support your growth.

    More of Suneera:

  • Ep405: Building an Empire Out of Passion: Insights from the Legendary Music Executive, Speaker, Author and Entrepreneur Mr. Mathew Knowles

    Ep405: Building an Empire Out of Passion: Insights from the Legendary Music Executive, Speaker, Author and Entrepreneur Mr. Mathew Knowles

    In the dynamic world of sales, marketing, and entertainment, few names resonate with as much authority and influence as Mr. Knowles.

    Renowned not only as the father of Beyoncé, one of the most iconic performers of our time, but also as a visionary leader and entrepreneur, Mr. Knowles has built an empire that spans multiple industries and continents. His story is one of resilience, innovation, and an unwavering commitment to excellence.

     

    A Humble Beginning

    Mathew Knowles‘ journey began in the small town of Gadsden, Alabama, where he grew up on a dirt road during the 1950s. It was a time of intense segregation, and he, who integrated local schools, faced significant racism and adversity.

    Despite these challenges, he was instilled with a deep sense of purpose and ambition by his parents, who were second-generation entrepreneurs. This upbringing not only provided him with a resilient mindset but also fueled his dreams of achieving greatness beyond the confines of his environment.

     

    Corporate Climb and Early Success

    Before venturing into the music industry, Mr. Knowles carved out a successful career in corporate America. He worked with Xerox Medical Systems, quickly ascending to become the top global salesperson—a position he held for multiple years.

    His efforts at Xerox led to initiatives that saw the company recognized as the number one workplace for minority professionals by Forbes, long before diversity became a focal point in corporate culture. Mr. Knowles also held notable positions at Philips Medical Systems and Johnson & Johnson, further honing his skills in sales and marketing.

     

    The Entrepreneurial Leap

    In the early 1980s, Mr. Knowles, along with his former wife Tina Knowles-Lawson, launched “Headliners,” a beauty salon in Houston that quickly became one of the largest in the region. This venture was a precursor to his later success in the music industry.

    Taking a significant risk, he left his corporate career to manage Destiny’s Child, then an emerging girl group that included his daughter Beyoncé. This bold move was underpinned by his passion for music and a keen understanding of brand development and marketing.

     

    Building an Empire

    Mr. Knowles’ acumen as a manager and branding expert became evident as he navigated Destiny’s Child to international stardom. He later managed other major acts, including Solange and Earth, Wind & Fire, and established Music World Music, an independent label that sold over 450 million records.

    His efforts in the industry were not limited to music; he also played a crucial role in marketing campaigns for global brands like Pepsi, L’Oréal, and Samsung. His work with House of Deréon Apparel, co-founded with Beyoncé and Tina Knowles-Lawson, culminated in a $75 million acquisition, showcasing his versatility and business savvy.

     

    Passion-Driven Success

    Throughout his career, Mr. Knowles has adhered to a philosophy that prioritizes passion and continuous learning. He believes in the importance of pursuing what one loves, as this passion naturally leads to hard work and success.

    “Find your passion,” he often advises, “because it will bring joy and drive you to be the best in your field.”

    Mr. Knowles also emphasizes the value of education and adaptability. Despite his extensive experience, he returned to academia to deepen his understanding of music and business, earning an MBA and a Ph.D. He has also completed executive programs at Harvard, underscoring his belief in lifelong learning.

     

    Inspiration and Legacy

    Today, Mr. Knowles is a sought-after speaker and educator, holding professorships at Pepperdine University and the London College of Creative Media. He continues to inspire through his motivational talks, often sharing his experiences as a cancer survivor and advocate for early detection.

    His contributions to literature include several influential books, such as The DNA of Achievers: 10 Traits of Highly Successful Professionals, where he delves into the traits that drive success, offering lessons on leadership, entrepreneurship, and personal development.

    While Mr. Knowles is not actively producing music, his legacy in the industry continues through his work in education and mentorship. He remains involved in the entertainment world through Music World Music Film & Television, LLC, which develops projects for both film and television. His role as a speaker, educator, and consultant also keeps him engaged in shaping the next generation of artists and entrepreneurs, ensuring his impact and influence endure.

     

    Book Mr. Knowles to Speak

    Experience the wisdom and expertise of a legendary music executive and visionary entrepreneur. Book Mr. Mathew Knowles to inspire and elevate your event. Visit mathewknowles.com to secure your date today!

     

    More of Mr. Knowles:

  • Ep296: Investing in the Environment with Environmentalist Entrepreneur and Energea Investments Co-Founder Mike Silvestrini

    Ep296: Investing in the Environment with Environmentalist Entrepreneur and Energea Investments Co-Founder Mike Silvestrini

    The Earth is one thing we all have in common; whatever we take from this planet is reflected on this shared soil we call a home. So, for environmental philanthropist Mike Silvestrini, giving back to nature is the go-to plan of action.

    Co-founder of Energea Investments and the main founder of over 400 renewable energy development projects, Mike is a firm believer that environmentalism and financial conservatism can coexist and that the entrepreneurial lifestyle can be achieved with an environmentalist mindset.

    Energea is a renewable energy retail investment platform. Since launching the company’s first solar energy offering in August 2020, Energea has raised more than $65 million to invest in its Africa, Brazil and U.S. portfolios. To date, retail investors have realized a 12.27% IRR.

    Prior to Energea, Mike was co-founder and CEO of one of the largest commercial and industrial solar firms in the U.S. He managed multiple renewable energy funds worth more than $500 million in aggregate and oversaw the development of more than 400 renewable energy projects

    “We’re trying to show a for-profit approach to our profession and have the result be more good things for the earth.”

    With that in mind, Mike plans to take the market for renewable energy and bring it forward to the public with a vision to make a market that invests in the Earth. And even though today’s current market for renewable energy is pretty big, it’s still trillions of dollars away from the goal he has in mind. Despite this, Mike has faith that humans are an incredible species with boundless potential.

    “I’m a big believer that humans are incredibly capable… humans can manage the gaseous content of our atmosphere, I think that we are so capable as a species that we can really do anything.”

    The Eco CEO also reminds us that saving the environment and changing the world’s view on sustainable living, as well as resource consumption, is no easy task—it’s a global effort that starts with an individual choice. Making that decision to live a sustainable lifestyle and influencing others to take the same path is only the first step for the world to turn a new leaf.

    “We have to start today, we have to get busy, and we need businesses to be focused on sustainable issues so that we can harness that incredible power of capitalism and put it to work towards rebuilding.”

    More From Mike: