If a picture’s worth a thousand words, a minute of video’s worth 1.8 million, estimates Forrester researcher Dr. James McQuivey.

He’s speaking to the dramatic power of video in today’s age—with its ability to transmit infinitely more, dynamic, and fluid information per second than photo and text, video is becoming the gold standard for content today.

Between Facebook, YouTube, and Snapchat, 23 Billion videos are watched each day. Facebook posts with video get the highest engagement, with two-thirds of Millennials preferring to watch a video over reading text.

By 2019, video content is projected to make up 80% of all global Internet traffic.

Shifting to video as a primary mode of communication is no longer an option—it’s a must.

If you’re a business owner or aspiring entrepreneur, leveraging video can help you spread the word about your business and ultimately gain more clients and sales. Sharing videos about your product or service can be an extremely effective marketing tactic, with 77% of consumers saying they’ve been convinced to buy a product after watching a video.

Incase you’re camera shy, I’ve consulted an expert about how you can be the most effective in crafting and delivering a message worth spreading.

Meet Cloe Shasha, a content and program producer for TED who works on speaker research, talk development, and TED’s newest audio series with Audible, Sincerely X. She’s also a contributor for the newly released book 3 Billion Under 30, which profiles influential Millennials who are changing the world.

On the Unconventional Life Podcast this week, Shasha provides insight into public speaking based on her experience with developing speakers’ talks at TED. She shares tips on how to think about what to speak about and how to share it with confidence and impact.

Learn From The Best

If you have little formal speaking experience, Shasha says the quickest way to become an expert is to watch and listen to skilled public speakers. One of her biggest role models is former President Obama.

Watch TED talks and other kinds of speeches, paying attention to things like body language, hand gestures, eye contact, intonations, and pauses. So much of communication is nonverbal, so it’s important to be aware of how you’re holding your entire body and what this is conveying to your audience.

Tell A Story

Our brains are much more engaged by storytelling than a list of facts. We remember stories easier because our brains can’t distinguish between an experience we’re hearing about and one that is actually happening.

Create an unforgettable experience for your listeners by telling a story. The best stories evoke emotion and the five senses to create a visceral experience. “What will people remember about your talk?” Shasha says. In addition to remembering the main idea of the talk, she also has seen that “people will remember the visceral things.”

There’s a big difference between being busy and being effective.

For most of my early entrepreneurial journey I often found myself spending hours at my computer only to look at the clock mid-afternoon to realize I hadn’t really accomplished anything.

It turns out this is a common thing for entrepreneurs—entrepreneurs work 63% longer than the average employee, working an average of 52 hours a week.

If you feel like you are always working but not advancing in your career one successful entrepreneur has a solution. He says there’s three skills he mastered to build his business to 7-figures in annual revenue in just two years. If you can master these skills, you’ll be able to put an end to “busyness” and advance your career in a fraction of the time.

Meet John Lee Dumas, founder of the daily business podcast for entrepreneurs “Entrepreneur on Fire,” which gets 1.2 Million monthly listens and generates 7-figures in yearly revenue. Entrepreneur on Fire has featured distinguished guests like Tony Robbins, Gary Vaynerchuk, and Tim Ferris, and was awarded ‘Best of iTunes.’

This week on Unconventional Life, Dumas shares the three skills every entrepreneur should master to advance their careers in 2017.

Dumas says he can relate to feeling challenged in the early days of his entrepreneurial journey. When he first launched Entrepreneur on Fire, he had no experience with podcasting and had been told by his mentors it was a bad idea.

Though the odds were stacked against him, he saw a need for daily content for entrepreneurs and wanted to fulfill that need. “I wanted more content, fresh content every single day waiting for me and I didn’t understand why it didn’t exist so I decided to be the change I wanted to see in the world,” says Dumas.

Roughly four years later, Entrepreneur on Fire has become one of the most listened to and valued podcasts by entrepreneurs. Dumas has released over 1,500 episodes, which collectively have over 43 Million listens.

Dumas accredits his success to three key skills—productivity, discipline, and focus. He says these skills are the horsepower behind execution and separate those who follow through from those who don’t.

In mastering these skills, you can be sure you’ll be able to conquer anything in your path. Below, Dumas shares his tips to master productivity, discipline and focus.

1. Operate In Your Genius. Being productive is effortless when you enjoy what you do and you’re good at it. Dumas calls this your “zone of genius.” You can uncover your zone of genius with a simple 5-day exercise. Draw a line down the center of a blank piece of paper and label the left side, “things I enjoy,” and the right side, “things I’m good at.” For ten minutes each day, write down as much as you can on each side. Repeat the exercise for five days in a row.

2. Own Your Strengths. “We have way more weaknesses than we have strengths,” Dumas says. “The problem is people spend their time on all those weaknesses trying to be ok at something they’re crappy at. Nobody wants ok, you might as well stay crappy.” Forget your weaknesses; identify what your natural strengths are and work on developing them to a level of mastery. You’ll work your “discipline” and “focus” muscles in the process.

3. Outsource. You can free up a tremendous amount of time and energy with outsourcing. Check yourself by calculating your “hourly wage,” or the amount of money you make divided by the hours you work. If your hourly wage isn’t what you want it to be, consider hiring someone to do simple things like website maintenance or responding to emails that aren’t an effective use of your time.

4. Put The Blinders On. Those who try to do too many things at once rarely get anything done. Select one project you want to see to completion and make it the sole object of your focus until it is complete. Eliminate distractors and execute your project with laser-like focus for maximum productivity.

5. Plan. Your goals can feel overwhelming and unattainable when you don’t have a concrete plan of action to achieve them. Determine what your goals are and create a realistic plan with daily action steps that will take you to your goal. In creating your plan, make sure your roadmap is guaranteed to work. You don’t want to waste your energy doing things that don’t produce results. Your plan should give you confidence and peace of mind that every single day you are making progress and are certain to arrive at your goal.

6. Stick To A Routine. Routines are a great way to establish structure and hold yourself accountable to your best work. Dumas says he starts every day with running, meditation, and journaling to put himself in the frame of mind he needs to be successful. Maybe your daily routine involves coffee and rejuvenating breaks. Design a framework that will enable you to do your best, day in and day out. For even greater structure, check out Dumas’ Mastery Journal designed to guide you to productivity, discipline and focus in 100 days.

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This article originally appeared on Forbes.com

Having no experience can be one of the biggest deterrents to launching a business.

In fact, 66% of millennials dream of starting their own company yet are delayed in getting started because they either think they aren’t ready or are afraid to fail.

The trouble is, you can read hundreds of books on personal development, entrepreneurial mindset, and business strategy andstill feel like you’re not prepared. If you’re not careful, “preparation” can be a merry-go-round that justifies inaction and holds you back from actually realizing your dreams.

When it comes to launching a business, there’s truly no substitute for concrete action. As Walt Disney famously said, “The way to get started is to quit talking and start doing.” Despite what you might think, you don’t actually need a ton of experience to get started.

Take it from two twenty-something best friends who launched a successful cheeky candle company over a glass of wine.

Meet Tom Jansen and Amanda Buhse, the cofounders of the Canada-based candle brand Coal and Canary. Since its birth in 2014, Coal and Canary has grown to an international sensation, starring in the Oscars’ and Grammys’ swag bags, appearing on Good Morning America, and even being endorsed by Cameron Diaz.

This week on the Unconventional Life podcast, Jansen and Buhse share how they were able to create a candle empire from what started as a simple side hobby.

Before launching Coal and Canary, Buhse and Jansen were working full-time jobs as an art director and a nurse. At the time, they never imagined their side passion for candles would one day expand to 150 stores across North America and Hong Kong.

It wasn’t until one evening sharing a glass of wine and doing some market research on candles that Jansen and Buhse discovered a gap in the market for candles that were catered to millennials.

Being millennials themselves, both Buhse and Jansen knew how to connect to this demographic. They understood the desires and qualities of the millennial consumer that motivated them to make purchases.

“The millennial wants to know who you are. They want that human connection with the producer and the product… They like things that are luxurious but don’t cost a lot of money, and they’re very aesthetically-focused. They love to have interesting and eclectic things and they’re not afraid of things that have personality,” says Jansen.

Buhse and Jansen developed their candles with the millennial in mind. They sourced their candles from the highest quality materials, priced them affordably, and marketed them beautifully with professional photos.

“It just slowly started taking off,” Buhse says. “We started posting photos on social media, one thing led to another and it grew dramatically.”

According to Jansen and Buhse, over 95% of their new customers come from Instagram. Their account features eye-catching photos with a signature color scheme and sassy captions highlighting the fun-loving nature of the two founders.

“It’s not such the traditional way of doing business. It’s definitely more fun and lighthearted, not taking yourself too seriously. The millennial consumer really appreciates that when they see your product in stores they know you,” Jansen remarks.

The defining feature of the Coal and Canary brand is undeniably its personality. Its candles feature quirky names like “That Hot Barista,” “Great Complexion and No Reception,” and “110 Calories.”

The duo claims the final ingredient to their success was an optimistic mindset and a willingness to adapt along the way. For example, when customers reported their candles were arriving broken, Buhse and Jansen reinvented their manufacturing and packaging strategy rather than giving up.

If you are one of the 66% that has been itching to start a company but you still haven’t taken the next step, take a page out of Buhse and Jansen’s story—the thriving business you desire could be much closer than you think.

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This article originally appeared on Forbes.com