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  • Millennials, Here’s Why Job Titles Don’t Matter Anymore

    Millennials, Here’s Why Job Titles Don’t Matter Anymore

    I can’t tell you how many times my Dad used to ask me about what exactly it was again that I was doing for a living.

    Coming from the “black and white” world of accounting on Wall Street, he wasn’t satisfied with my answer that didn’t fit neatly into a box like lawyer, doctor, or teacher. As the founder of an online community, I was proud of my work and wanted badly to convey to my Dad what I was up to—but he always seemed to respond with a blank stare followed by defeated resignation.

    What I’m finding is that I’m not the only one having this problem. In fact, the majority of the millennials I talk to today are opting for work that’s not clearly defined.

    The millennial worker today wears many hats—whether that’s copywriter, marketer, sales strategist, or bookkeeper. We’re adaptive to the shifting demands of a fast-paced work environment and the skills we need to learn are often just a Google search away.

    This week on the Unconventional Life Podcast, I interviewed one millennial woman who’s on the leading edge of nontraditional work and thriving.

    Meet Tash Price, the business developer and manager of Engine House VFX, an award-winning UK-based 2-D, 3-D, CGI and VFX animation studio who has served clientele like BBC and Sony. Engine House VFX covers a wide range of projects within advertising, gaming, architectural visualization and film. Their work has been featured online, on TV, at events, and in films and games.

    “You’ll get into the conversation of what you do for a living and you’ll say animation and people can’t quite seem to grasp it. They’ll quickly move on and they seem confused by it because it’s not the standard job role,” Price says.

    But according to Price, the conversation doesn’t have to stop there. Rather than moving on, you can educate others about what you do in a way that promotes connection and redefines what it means to work in the 21st century.

    I spoke with a number of other millennials who are finding fulfillment in nontraditional job roles, and here’s what they had to say:

    1. Job Titles Don’t Reflect Lifestyle. In the past, jobs were much less integrated than they are today. Going to work meant punching in a time card at on office for a designated number of hours. Today, technology enables millennials to work seamlessly from their devices so that being “on” and “off” the clock is less rigid and more fused with lifestyle. Eric Termuende, an entrepreneur, speaker, and the author of Rethink Work, says, “With the capabilities of technology increasing so quickly, the ability to work form more places, using more devices, longer hours every day makes the job less about the seemingly limited title, and more about the holistic experience. In many cases, the title doesn’t encompass the life Millennials are living as a result of the job (or jobs) they are doing.”

    Price’s animation studio is embodying this new “integrated” work model. ”Instead of having hundreds of people sitting behind a cubicle we have a small core team and we work with lots of freelancers who are based all over the world. It means everyone gets the lifestyle they want and we can hand-pick the artists we want for the job. We’ve got people working in Turkey, Sweden, Iran, the US, the Netherlands, Japan,” she says.

    2. Job Titles Act As Constraints. Today’s millennial workers may have bigger ambitions than previous generations. Just a few decades ago, only a marginal percent of American workers held a college degree, and the majority of women preferred to stay at home.

    As millennials tackle a host of global issues, both men and women are rising to the occasion with a shift towards businesses that do social justice. 92% of millennials believe businesses should be measured by more than profit. Undra Robinson, a millennial entrepreneur, says “Millennials believe our potential in life is limitless and want to change the world, and job titles only add constraints. They are polar opposites.”

    3. Millennials Aren’t Motivated By Job Titles. On average, millennials would be willing to give up $7,600 in salary every year to work at a job that provided a better environment for them. While prestige was a key motivation for workers in the past, millennials are more interested in finding work that aligns with their values.

    Jamie Molnar, the founder of Your Blissed Out Life, says, “What I find most interesting about the millennial generation is their demand for two core values in the workplace: authenticity and freedom. If these core values are not present, millennials will leave. For them, work is an extension of the self and therefore must fit within their approach to life.”

    4. Job Titles Inhibit Expression. For millennials, finding meaningful work is about applying one’s innate gifts to the marketplace. Many millennials like myself identify as being multi-passionate, and we don’t want to just “pick one” thing at the expense of our other skillsets. I’m not “just” a speaker; I’m also a musician, singer, poet, and businesswoman.

    Ana Wood, the founder of Try Love On, says, “Freedom is the name of the game for Millennials. We require the freedom to be expressed in all of our gifts, to innovate by weaving them together, to act spontaneously on our inspiration, to collaborate with others doing the same.”

    5. Job Titles Are An Incomplete Measure Of ‘Success.’ Whitney Cox, the owner of a dance studio in Colombia says, “You can have it all in the material realm but it makes no difference if your spiritual realm and purpose are not engaged as well. I think millennials define success this way, which is hugely different than generations before. The definition of success is broader now, and it involves mind, body, soul and purpose.”

    Enjoyed this post? Check out more of my tools to create a life by your own design.

    This article originally appeared on Forbes.com

  • Millennials, Here’s How To Use Your Instagram Account To Travel The World For Free

    Millennials, Here’s How To Use Your Instagram Account To Travel The World For Free

    I’m what you call “late” to the Instagram bandwagon.

    I just created my first account a few weeks ago and I’m beginning to see why so many millennials are obsessed. Not only have I been getting more engagement with Instagram than Facebook, Twitter, or other social platforms, but it’s also helping my business.

    In today’s digital world, having a big Instagram following is akin to having a prestigious resume—it’s an instant credibility boost.

    Just the other day my friend Virginia Salas Kastilio, the CEO of a media firm, posted to Facebook a job offering for a speaker at an all-expenses-paid event on a private island. The only criteria? A minimum social following of 100k+.

    As my friend Zach Benson put it, “When you’re at a networking event and the person you exchange business cards with sees you have a following, of everyone else they meet, they’re gonna remember you.”

    Benson is himself an Instagram connoisseur, the CEO and founder of the Instagram management agency Assistagram, which has served high-end clients like The Ritz Carlton and The Four Seasons. Benson has engineered viral Instagram campaigns and boasts the ability to reliably build massive accounts from scratch in a short period of time. In the past year alone, he’s stayed at over one hundred exotic hotels for free in exchange for exposure to his Instagram travel network of 12M+. Not to mention, he’s also a professional dancer and a TEDx speaker.

    For the average person, building a following on Instagram might seem like a daunting task. But to Benson, it’s all a matter of simple algorithms.

    This week on the Unconventional Life Podcast, Benson shares his method for building Instagram followings fast, and leveraging your following to travel the world for free. Below, learn from Benson how easy Instagram can be and how you can enjoy its travel benefits.

    1. Join An Alliance. One of Instagram’s algorithms for ranking content is based on how many comments a photo or video gets soon after being posted. Benson says you can boost your photo’s visibility exponentially by combining forces with a team. Every time you or one of the members of your “alliance” posts a new photo, ensure that each person comments on the photo immediately, because a post’s first ten minutes are the most crucial for gaining traction and determining how extensively it’ll reach beyond your current following. Aim to form teams of 15+ people and it’ll help your photos perform optimally.

    2. Follow The Golden Rule. According to Benson, “content is (and will always be) king.” Quality content should always be your first priority, so dedicate yourself to taking high quality, vibrant photos and pairing them with engaging captions or a call to action. For best results, coordinate your content to adhere to a complementary color scheme so that when your followers scroll through your feed, your body of photos reflects your “signature” style and is visually beautiful.

    For inspiration, consider modeling your profile after top Instagrammers’ feeds. Take note of the kinds of color palettes they’re using and their content ratios between photo, text, and video

    3. Hashtag Smart. Instagram allows you to see how many users have used a particular hashtag before adding it to your post. While it’s tempting to use hashtags that have been used millions of times, it’s not very effective. These hashtags are highly competitive, meaning you’re unlikely to rank among the top. Instead, use hashtags that have been used between 100k-900k times. If you’re unsure of which hashtags to use, Benson suggests digging through the posts of the top influencers in your niche and using the hashtags they’re using. Make sure to max out your hashtags—you can use up to 30.

    4. Monitor The Health Of Your Account. Benson says there’s several common behaviors can damage the health of your account that you should avoid at all costs. When you do these behaviors, they trigger Instagram’s algorithms for lowering your engagement and your potential to gain new followers. These behaviors include posting inconsistently, changing your display picture or username, using an automated posting tool, and doing too many actions (like mass-liking photos or following new accounts).

    5. Partner With Brands. Once you have built a sizeable Instagram following (at least 50k+ followers), you can approach hotels with offers to expose them to your audience in exchange for a free stay; Benson regularly scores VIP reservations at luxury hotels. “If you have a big Instagram account you can use that account to pretty much get anything for free, because big brands want to pay you for exposure” Benson says. 

    6. Speak Their Language. According to Benson, hotels have a huge gap in their content and marketing needs, which makes it a perfect opportunity for Instagram influencers to fulfill. Offerings that will appeal to them include photos, videos, blog posts, article features, graphic design, SEO, and website design. Learn these skills and reach out to them via email to propose a trade.

    7. Differentiate Yourself. Remember, big hotels get dozens of email offerings a day, so it’s crucial to differentiate yourself. “I usually say ‘VIP Reservation’ in the subject line, and then I got straight into my accomplishments. Explain why your offering is different than others and explain what you can do for them,” Benson says.

    For more extensive information, consider downloading top Instagrammers’ free guides, which you can usually access in their bios when you visit their profile page. 
    Enjoyed this post? Check out more of my tools to create a life by your own design.

    This article originally appeared on Forbes.com

  • 5 Ways To Make Yourself Visible To Prospective Employers

    5 Ways To Make Yourself Visible To Prospective Employers

    Searching for a job isn’t always a whole lot of fun—according to the BLS, the average person spends up to ten weeks before landing a new job, and that intervening time can be tense as savings drain and expenses pile up.

    Millennials have been dubbed the “job hopping” generation, with six in ten perpetually open to new job opportunities. What this means is that competition for jobs is stiff, and if you want to secure a job with better prospects, you’ll need to really stand out.

    How do you do that?

    Take it from one millennial whose full-time job is amplifying others’ visibility and crafting a compelling reputation. He has an impressive track record, including rocketing one client to stardom in a matter of months.

    Meet Julian Petroulas, the 25-year-old founder of Over Agency, a boutique management and marketing agency focused on the development of unique artists on a worldwide scale. Before Over Agency, the serial entrepreneur founded and sold a successful festival promotions company and a subscription tech company. Petroulas has worked with top talent, including Timmy Trumpet, a multi-platinum EDM artist, and William Singe, a singer who boasts a social media following of 6M+ as well as 1B+ video views.

    This week on the Unconventional Life Podcast, Petroulas shares tactful strategies that enabled him to expand his visibility and create a powerful online presence. Below, learn how you can apply Petroulas’ advice to convey your strengths and increase your visibility to prospective employers and secure your next great job.

    1. Leverage Your Local Community.

    Never underestimate the power of your local community. Petroulas said he was able to get the ball rolling on his way to building a personal reputation with the help of his hometown in Australia. You can be proactive about making connections and expanding your influence by attending local events that interest you. Check out Facebook and Meetup events to see who’s going and network with similar others. You never know who might have connections with the employer you’re intending to reach, or conversely, who might be able to link you up with a job opportunity you never knew you really wanted.

    When Petroulas was first starting out, he says all of his connections in his hometown were completely grassroots. As a 15-year-old (over a decade ago), he didn’t have access to the networking apps or social technology that we do today. His strategy was printing and passing out homemade flyers—and yet, it was tremendously effective in getting his name out and what he credits to selling out his events. Face-to-face connections can be powerful, so start being proactive today.

    2. Represent Yourself On Social Media.

    Petroulas says talent can go to waste if you don’t represent yourself to your potential. Case in point—William Singe had just 5k followers on social media when Petroulas began working with him. “He was already so talented, he just needed to be marketed properly” reflects Petroula. “I think that’s what it comes down to most of the time.” If talent is half the battle, the other half is taking advantage of social platforms to maximize your reach.

    93% of prospective employers view your social media profiles before making a hiring decision (not to mention 55% of them reconsider hiring, usually to a candidate’s detriment, based on what they find) so take care to represent yourself online in a professional light, showcasing your strengths and talents.

    3. Enlist A Support Team.

    What was the secret behind Singe’s posting strategy that amplified his following to 5M? Petroulas says he hired a professional photographer to take photos of Singe and—get this—even an entourage of professional writers to caption his social media posts. “People started to remember the posts because they had that something that grabbed your attention straight away. Captions are a big thing; just one little one-liner can change the engagement so much “ says Petroula. Consider enlisting a team to help you uplevel your online content.

  • How To Tap Into The Millennial $200 Billion Buying Power With Social Media

    How To Tap Into The Millennial $200 Billion Buying Power With Social Media

    With the holiday season upon us, most of us have our sights on indulging (or resisting) buckets of Halloween candy, gathering with our closest friends and relatives, and playing Santa.

    Holidays are always one of the most anticipated times of the year, but for businesses, they represent more than just fond memories—they’re an opportunity for explosive revenue growth.

    This year it is estimated that millennials in the U.S. alone will be spending $200 billion. By 2018, they will have the most spending power of any generation.

    Social media, is playing a huge role with 62% of millennials saying that if a brand engages with them on social networks, they are more likely to become a loyal customer.

    So how do you tap into the revenue potential?

    Take it from one online content creator who recommends using organic growth, and timely content, starting off the season strong with swoon-worthy Halloween-themed content across all of her social channels.

    Meet Kayla Gallagher, a social media influencer known for her innovative and adorable culinary creations @pankobunny that have amassed a following of over 300k across Instagram, Facebook, and YouTube, as well as over 300M+ views. Her content, has been featured on Tastemade, a global food lover’s network that generates 2B views per month, and in 2016, she was named one of Canada’s next up and coming YouTube stars.

    This week on the Unconventional Life Podcast, Gallagher shares how businesses can leverage the holiday season to generate brand loyalty and faster growth organically.

    Below, learn several ways you can increase your engagement and ultimately your revenue with Gallagher’s recommendations.

    Benefit From No-Brainer Content.

    If you’ve ever taken to the task of posting consistent content, you’ll know that after a while, coming up with novel ideas is hard work. What do you do when your ideas have run dry and it’s just an ordinary Tuesday?

    Luckily, when the holidays roll in, content is built-in to the calendar. The dawn of autumn is a license to start posting about Halloween, Thanksgiving, Christmas, and New Years, well before the actual dates. Because holidays are so widely celebrated and searched (SEO, anyone?), they provide a great opportunity to help you engage your following and raise brand awareness.

    To capitalize on the holidays, Gallagher recommends creating holiday-themed content around your brand offering that will help your audience celebrate the festivities. Gallagher has been posting spooky dessert recipes since the beginning of October. “I ask people what they’re doing for Halloween and make a point to interact with them. It creates a strong sense of community,” she says.

    One more great way to generate sales, is to offer a giveaway to your followers for one of your products. It is a great way to get brand exposure and build interest. Philip Henson, founder of the Social Investor, says “leveraging the word “free” is the best and most efficient way to capture attention quickly when building a new customer relationship.” Select the winner who shares and comments the most while tagging their friends to reach a larger audience.

    Collaborate With Other Leaders.

    The world’s top content creators are better together. That is, they reach far more people by networking and collaborating with one another. Gallagher says since joining Tastemade, her viewcount and following has surged. “My hot tub french toast post went viral on their Facebook page. It got 27M views in the first day, which was validation that I was doing the right thing. It got to the point where if Tastemade shared a video I made my phone would blow up and I’d have to turn off all of my notifications,” she reflects.

    Joining a network of other content creators that serve a similar audience as your ideal customers can help you gain much more exposure. Reach out to account holders with a larger following than you and ask them to promote your holiday-themed content—it’s a win-win because your quality content will create more engagement for them while directing their followers back to your business or channel.

    Stick To The Basics.

    While the holidays offer a novel way to engage followers, you’ll have the most success by cementing your approach in tried-and-true strategies. Gallagher says with any new theme, she doesn’t diverge much from her classic techniques:

    You can increase the shareability of your videos by drawing viewers “into the action” in the first 1-2 seconds. Aim to elicit surprise or intrigue by starting your videos with the unexpected. For example, Gallagher’s most popular video begins with her pomeranian puppy licking the batter out of the cupcake pan.

    Ensure that your content feed flows nicely together as a uniform body of work. Select a consistent color theme and take your photos in backgrounds that complement one another. “No odd photos stand out it all just matches. You can scroll through the grid and it all looks nice so when people view your account they know what to expect when they follow you,” Gallagher says.

    Lastly, gain more exposure by dominating smaller hashtags rather than getting lost in larger ones. While it might seem counterintuitive, using smaller hashtags can help you rank in the top results when others search them, which makes you more visible. Before you use a hashtag, research how many likes the top-ranking posts have as an indicator of whether or not you’ll be able to rank among them.

    Enjoyed this post? Check out more of my tools to create a life by your own design.

    This article originally appeared on Forbes.com

  • Millennials, Here’s Why Your Friends Make The Best Business Partners

    Millennials, Here’s Why Your Friends Make The Best Business Partners

    I remember the first time I told my Dad I had co-founded a publishing company with my boyfriend. It was five years ago. I was twenty-three and fresh out of college. He sat me down and told me I was making a big mistake and that it was foolish to mix my personal life with my professional life.

    Flash forward several years later, and my personal life is nearly indistinguishable from my work life. My boyfriend constantly jokes, “all you do is talk to your friends on Facebook all day and somehow you make money doing it.”

    That’s because many of my friends are contributing to my business. The speakers, attendees, and team behind my international accelerator events are all those who I’ve met over the years, or who i’ve been connected to online, or who’ve been connected to me through another friend.

    For my Dad’s generation, personal and professional were two distinct categories that didn’t mix.

    But it doesn’t look this way anymore for millennials—we’re preferring to integrate all areas of our life, resulting in successful business collaborations with trusted friends and more time spent with those we love.

    If you’ve been searching for the perfect business partners, they could be already among you.

    Three millennial co-founders who have been best friends since elementary school are illustrating this concept perfectly.

    Meet Russell Howard, David Lasman and Adam Malka, the co-founders of Signature Tracks, a music production company focused on bringing current sounds to TV series. Signature Tracks has served major TV networks like MTV, ABC, and CNBC, shows like Keeping Up With the Kardashians and The Bachelorette, as well as celebrity artists like Jay-Z, Chris Brown, Lil Wayne and Miley Cyrus.

    This week on the Unconventional Life Podcast, Howard, Lasman, and Malka share why running a business with your friends can be extremely rewarding both professionally and personally.

    Below, discover why friends make the best business partners.

    You’re Highly Compatible

    The benefit to working with your closest friends rather than a strictly “work-specific” team is that you and your friends have already established a high degree of compatibility. 67% of American workers say having tight-knit relationships at work makes their job more fun and enjoyable, which can also increase productivity.

    The key to a successful collaboration is combining your greatest strengths. A team comprised of your closest friends can perform highly by identifying where you each excel, and localizing your tasks to that specific area. “Russell is the head creative of our group, responsible for branding our sound” Malka says. “Each of us have our own function. Our synergy is based on friendship..”

    You Know How To Navigate Conflict

    According to a survey by the HBR, half of all employees surveyed said they didn’t feel safe to speak up at their place of work. Within traditional companies, it’s not uncommon for there to be a “fear culture” around voicing unpopular opinions, especially among lower levels of the ladder.

    When it comes to the innovation and expansion of any business, open dialogue is essential. With your closest friends by your side, you can trust that you’ll be able to speak your mind without fear of reprehension or losing your job. Chances are, you’ve already navigated conflicts in your friendship, and your bond has the fortitude to withstand any challenges that arise within the work environment in a way that honors all parties and promotes business development.

    “With three best friends, there’s little things you’re fighting over in the beginning, but it’s also amazing. We each own 33% of the business, so there’s no boss. Defining roles has been good for us,” says Lasman.

    You’re Able To Strike A Healthy Work-Life Balance

    The average worker falls disappointingly short of work-life balance—with 80% failing to get the recommended amount of weekly exercise, and 38% missing important life events. But for Howard, Lasman, and Malka, work-life balance is an everyday reality.

    Working with friends can help create a built-in structure around balance, whether it’s holding one another accountable to setting aside time for self care or time to relax and unwind. “I start every day with putting me first,” Howard says. Some call it the “power hour.” I have to get in some meditation, some reading, some exercise. That self care—kind of like a chiropractor—aligns me so I can focus on what I want to do, rather than what I have to do.”

    Malka adds, “We make sure we spend time the three of us together, really doing stuff that’s fun, and also taking our team out and having that break where we can all hang out and have a little bit of fun, sometimes a work trip back east.”

    Enjoyed this post? Check out more of my tools to create a life by your own design.

    This article originally appeared on Forbes.com