Searching for a job isn’t always a whole lot of fun—according to the BLS, the average person spends up to ten weeks before landing a new job, and that intervening time can be tense as savings drain and expenses pile up.
Millennials have been dubbed the “job hopping” generation, with six in ten perpetually open to new job opportunities. What this means is that competition for jobs is stiff, and if you want to secure a job with better prospects, you’ll need to really stand out.
How do you do that?
Take it from one millennial whose full-time job is amplifying others’ visibility and crafting a compelling reputation. He has an impressive track record, including rocketing one client to stardom in a matter of months.
Meet Julian Petroulas, the 25-year-old founder of Over Agency, a boutique management and marketing agency focused on the development of unique artists on a worldwide scale. Before Over Agency, the serial entrepreneur founded and sold a successful festival promotions company and a subscription tech company. Petroulas has worked with top talent, including Timmy Trumpet, a multi-platinum EDM artist, and William Singe, a singer who boasts a social media following of 6M+ as well as 1B+ video views.
This week on the Unconventional Life Podcast, Petroulas shares tactful strategies that enabled him to expand his visibility and create a powerful online presence. Below, learn how you can apply Petroulas’ advice to convey your strengths and increase your visibility to prospective employers and secure your next great job.
1. Leverage Your Local Community.
Never underestimate the power of your local community. Petroulas said he was able to get the ball rolling on his way to building a personal reputation with the help of his hometown in Australia. You can be proactive about making connections and expanding your influence by attending local events that interest you. Check out Facebook and Meetup events to see who’s going and network with similar others. You never know who might have connections with the employer you’re intending to reach, or conversely, who might be able to link you up with a job opportunity you never knew you really wanted.
When Petroulas was first starting out, he says all of his connections in his hometown were completely grassroots. As a 15-year-old (over a decade ago), he didn’t have access to the networking apps or social technology that we do today. His strategy was printing and passing out homemade flyers—and yet, it was tremendously effective in getting his name out and what he credits to selling out his events. Face-to-face connections can be powerful, so start being proactive today.
2. Represent Yourself On Social Media.
Petroulas says talent can go to waste if you don’t represent yourself to your potential. Case in point—William Singe had just 5k followers on social media when Petroulas began working with him. “He was already so talented, he just needed to be marketed properly” reflects Petroula. “I think that’s what it comes down to most of the time.” If talent is half the battle, the other half is taking advantage of social platforms to maximize your reach.
93% of prospective employers view your social media profiles before making a hiring decision (not to mention 55% of them reconsider hiring, usually to a candidate’s detriment, based on what they find) so take care to represent yourself online in a professional light, showcasing your strengths and talents.
3. Enlist A Support Team.
What was the secret behind Singe’s posting strategy that amplified his following to 5M? Petroulas says he hired a professional photographer to take photos of Singe and—get this—even an entourage of professional writers to caption his social media posts. “People started to remember the posts because they had that something that grabbed your attention straight away. Captions are a big thing; just one little one-liner can change the engagement so much “ says Petroula. Consider enlisting a team to help you uplevel your online content.