Unconventional Life – Podcast, Blog, Live Events

Author: Jules Schroeder

  • Ep452: Reimagining Wealth: How Christopher Mackin Turns Money Into Meaning, Consciousness, and Global Impact

    Ep452: Reimagining Wealth: How Christopher Mackin Turns Money Into Meaning, Consciousness, and Global Impact

    For nearly two decades, Christopher Mackin lived what most would call the dream: a fast-rising financial advisor, top of the leaderboard, driving deal to deal in a suit and tie across the Northeast. He had the income, the status, the success.

    But beneath the polish was a truth he couldn’t outrun: the hustle was hollowing him from the inside out.

    Today, Mackin is a different kind of wealth advisor altogether — one blending financial strategy with spiritual insight, money with meaning, and prosperity with planetary stewardship. As a Certified Wealth Advisor, Reiki Master, retreat entrepreneur, and author of the forthcoming book Conscious Wealth, his mission is simple:

    Turn wealth into WELLth — a life that is emotionally rich, spiritually anchored, energetically aligned, and financially empowered.

    And the path that brought him here was anything but predictable.

    From Childhood Scarcity to Corporate Success

    Mackin traces the origins of his drive back to a painful childhood moment: overhearing his parents argue about money. He cried himself to sleep and made a vow the next morning — he would never ask them for help again.

    That promise turned into a relentless work ethic. By 16, he had two jobs and had dropped sports to earn more. By adulthood, he was the classic high performer:

    • Suit and tie

    • Cold calls

    • Long drives across New Jersey, New York, and Pennsylvania

    • Manager-driven quotas

    • Leaderboard success

    On paper, he had arrived. But inwardly? His health declined, his habits worsened, and his emotional world flatlined.

    “I was doing something I loved and making good money. But something was deeply off within.”

    That misalignment would become the pressure point that cracked him open.

    The Sedona Moment That Changed Everything

    When therapy didn’t resonate, Mackin followed a more intuitive pull: a life coach, energy work, retreats.

    Then came Sedona — the trip that marked the beginning of his spiritual awakening.

    A session with a shaman. An astrology reading. An energy clearing. Vortex hikes. The result?

    Thirty days of sustained bliss. A nervous system he’d never felt before. A sense of lightness that made the financial hustle look one-dimensional.

    He calls this his “Pandora’s box” moment — the experience that pushed him headfirst into consciousness, somatics, energy work, and eventually, Reiki mastery.

    Holding Space for Transition: Why Quiet Leads to Clarity

    Many of Mackin’s clients seek him during transition — after burnout, before a pivot, or in the numb space where success no longer feels like success.

    His perspective is grounded and compassionate:

    • You cannot make aligned decisions from survival mode.

    • You need spaciousness before clarity arrives.

    • Sabbaticals aren’t luxuries — they’re recalibration portals.

    • Even your home holds the energy of your old identity.

    • You don’t have to know the next step before leaving the wrong one.

    Whether the sabbatical is three days or three years, Mackin believes the most transformative insights emerge in silence.

    The Conscious Wealth Philosophy

    When Mackin talks about wealth, he goes far beyond money.

    In fact, he challenges the entire premise.

    Wealth as Well-Being

    The word wealth originally stems from a root associated with joy and well-being — concepts that rarely appear in financial statements yet determine the quality of our lives.

    His definition includes:

    • Emotional wisdom

    • Spiritual grounding

    • Physical vitality

    • Mental clarity

    • Relationships

    • Energetic coherence

    • Financial support

    Money is part of the story — but far from the whole.

    Money as Energy

    One of Mackin’s core teachings is deceptively simple:

    Money is energy. Energy is power. Power can be directed with intention.

    Rather than viewing money as accumulation, he sees it as a conduit — a way to amplify what you value.

    “And you don’t have to sacrifice returns to align with your values,” he notes. Alignment creates clarity, and clarity creates better decisions.

    Sacred Ohms & the Business of Conscious Transformation

    After years of attending retreats, Mackin realized something striking: most retreat leaders booked venues through Airbnb or Google, never truly considering the energetic quality of the spaces.

    Yet set and setting profoundly shape transformation.

    This insight birthed Sacred Ohms, Mackin’s experiential hospitality platform — a curated retreat-venue marketplace designed to support leaders, protect participants, and elevate consciousness.

    It ties directly into his three global priorities:

    1. Elevating human consciousness

    2. Ocean conservation and climate stewardship

    3. Clean drinking water for all

    Philanthropy From the Heart, Not Obligation

    Although Mackin had been involved in philanthropy for years — education, Rotary involvement, nonprofit boards — something felt missing.

    So he paused everything.

    And asked himself a simple but revolutionary question:

    “What do I genuinely care about right now?”

    The answer was immediate: the ocean.

    Growing up on the water, snorkeling, fishing, spending countless hours in nature — the ocean was where he felt most alive, and most heartbroken when witnessing pollution and degradation.

    His environmental giving now flows from passion, not duty — and he encourages others to do the same.

    “You don’t need to be a millionaire to give. Even $1 shifts your energy.”

    Living the Unconventional Life

    When Jules asks what the unconventional life means to him, Mackin smiles — people have been calling him “the unconventional wealth advisor” for two decades.

    He shares a simple truth:

    He builds his business around his life, not his life around his business.

    That has required:

    • Letting go of relationships

    • Choosing alignment over approval

    • Prioritizing authenticity

    • Living with the awareness that life is short

    If he can look in the mirror and know he is being his truest self, it’s worth the cost.

    The Giveaway: A Portal of Healing

    As part of this episode, Mackin is offering listeners a powerful experience: a 44-minute Reiki session, facilitated through Holy Fire and Karuna Reiki modalities.

    He uses Reiki daily, integrating it into his morning practice — a practice that includes spaciousness, breathwork, and writing.

    For many listeners, this is the first time an energy-healing session has been offered through the show.

    Connect with Christopher:

  • Ep451: Legacy Over Luxury: The No-Investor Strategy Fueling Tim Rexius’ Global Expansion

    Ep451: Legacy Over Luxury: The No-Investor Strategy Fueling Tim Rexius’ Global Expansion

    When Tim Rexius talks about hunger, he doesn’t mean a mood or a mindset.

    At 19, he was sleeping in a 1983 Oldsmobile, choosing between paying rent and betting on himself. He picked the business. The business failed. And for about six months, he lived in his car, sneaking into McDonald’s to steal ketchup packets, mixing them with hot water to make what he now darkly jokes was “tomato soup.”

    That kind of hunger imprints on you. In Tim’s case, it became the throughline of everything that came after: a short-lived NFL shot, a science-heavy career in pandemics, a hard pivot out of Washington, D.C. politics, and ultimately a bootstrapped empire of gyms, nutrition stores, and a protein popcorn brand now in roughly 30,000 retailers across 16 countries.

    “I remember what it’s like to be literally hungry,” he shares. “That changes how you show up. All I had was me. I had to figure it out.”

    Today, he runs four companies, parents six kids, is a new grandfather, and still insists on being the first one in the building on Mondays.

    This is how he got there—with no investors, no trust fund, and no safety net.

    When Hunger Becomes Your First Investor

    Tim grew up in a house with a simple rule: when you’re out, you’re out.

    At 19, he had a fork-in-the-road decision: use his limited money to pay rent or start a business. He launched a lawn-mowing service while in college, believing hustle alone would cover the gap.

    It didn’t.

    He mowed some lawns, but not enough to survive, and ended up living in his car for about six months. The low point? Walking into McDonald’s, pocketing ketchup packets, and heating them with water so he could at least drink something warm and flavored.

    For almost three decades, that memory has stayed live in his nervous system.

    “I don’t mean hungry like a metaphor,” he says. “I mean literally hungry. That will drive your sales ability. You realize nobody is coming to save you.”

    It’s also what makes his later decisions—walking away from comfortable salaries, doubling down on unproven ideas, cutting employees into ownership—make a lot more sense. Once you’ve built from zero, you don’t romanticize safety the way other people do.

    From NFL Bloopers To Pandemic Specialist

    Tim eventually dug his way out of his car, finished college, and landed what many would consider the dream: a shot at the NFL.

    It didn’t last long. Eight weeks into his pro career, he got injured “touching nobody” and ended up on an ESPN blooper reel—a perfect metaphor for plans that look promising on paper and fall apart instantly.

    From there, he moved into the nutrition retail space he loved, but with no idea how to access capital and no wealthy family safety net, he did what a lot of undercapitalized entrepreneurs end up doing: he took a job that paid well, even if it wasn’t aligned.

    That job turned out to be in industrial chemicals, specializing in pandemic outbreaks like West Nile, avian flu, and swine flu. He went back to school, got a master’s in biomechanical engineering, and spent years as the “science nerd” in the room.

    The work eventually took him to Washington, D.C., where he spent about six years working around politicians.

    For plenty of people, that would be the success story. For Tim, it was the early onset of a slow, spiritual burn-out.

    “I know some people might like it,” he admits, “but I despised it. There wasn’t enough money to make me okay with what it did to my soul.”

    Burning The “Good Job” To Start Over In Omaha

    At 29, with a couple of kids and a respectable career, Tim did something most people only fantasize about: he walked away.

    “I was just young enough and dumb enough to go for broke,” he says.

    He left D.C. and went back to what he loved—helping people transform their health—and opened his first nutrition store, Rexius Nutrition, in Omaha, Nebraska.

    The timing wasn’t romantic. He went through a divorce in the middle of building. Growth wasn’t overnight. But he kept going.

    To this day, his framing of the work is telling. He doesn’t talk about “supplements” or “retail” as much as he talks about the emotional context of his customers:

    • People rebuilding after divorce

       

    • People crawling out of depression

       

    • People drowning in financial stress

       

    • People navigating grief

       

    “Look good, feel good is an expression for a reason,” he says. “It’s not just vanity. There’s real power in helping someone change how they look and feel. I consider that honorable.”

    It’s why, even now, with multiple companies, he prides himself on being the first one in the building on Mondays. That early hunger never fully leaves.

    The Gym That Banned Him—And The Empire It Accidentally Built

    By 2017, his wife Brittany had gotten into amateur bodybuilding. Tim followed suit. At 37, he beat a crowd of twentysomethings to win the LA Open.

    The week before that victory, something else happened: he and an employee (now business partner) were kicked out of their gym in Omaha.

    The reason? The gym wanted to sell supplements. Tim already did.

    They banned him.

    The average reaction would have been outrage, maybe a rant, maybe a lawsuit. Tim’s was different: if he couldn’t be in their gym, he’d build his own.

    That idea became Iron Heaven Gyms. What started as a planned hole-in-the-wall soon turned into a 33,000-square-foot flagship—and a whole new model of what a gym could be.

    Instead of just machines and mirrors, Iron Heaven evolved into a “look good, feel good” ecosystem:

    • Gym and training

       

    • On-site barbershop

       

    • Tanning

       

    • Hormone therapy clinic

       

    • Massage therapy

       

    • Saunas and red light therapy

       

    If it supported transformation, they layered it in.

    At the same time, Tim was quietly working on the product that would eventually explode far beyond Nebraska.

    Cracking The Code On Protein Popcorn (And Bleeding For It)

    The catalyst was deceptively simple: his kids and his elderly parents weren’t eating enough protein.

    “Try getting protein into kids and 70-something parents that doesn’t look like chicken nuggets or chocolate milk,” he laughs. “My youngest is like negotiating with a terrorist.”

    He asked a basic but powerful question: What’s the one thing both generations eat without complaint? The answer: flavored popcorn—caramel, cheddar, all the “fun” versions.

    Most protein snacks in the U.S. use the cheapest possible protein because it pads margins. As a serious athlete and a science nerd, he refused to build something he wouldn’t eat himself.

    So in 2017 and 2018, he went to war in the lab.

    • ~600 batches, most of them terrible.

       

    • One disastrous batch where his wife forgot to remove the seeds and someone cracked a tooth.

       

    • He jokes: “I bled for this company.”

       

    Eventually, they hit the eureka moment: a caramel corn that tasted indulgent but used high-grade, flavorless protein and athlete-level macros.

    He also knew better than to market it as “healthy” up front. “You tell people it’s healthy, they think it’s gonna look green and smell like socks,” he says. So he went stealth.

    At family Christmas, he put bowls of the popcorn out without saying a word. His brothers (both doctors) and his mom (a career RN) demolished it. Only then did he drop the truth: it was engineered to be high-protein.

    That validation turned into a first product launch: Optimal Performance Popcorn, with candy-coated flavors aimed at post-workout and cheddar flavors aimed at pre-workout.

    The market, however, didn’t care about his intention.

    “For five years, it was a disaster,” he admits. “Everyone who tried it liked it. I just couldn’t get over the hump.”

    The breakthrough would come from a place he didn’t expect: a grocery chain, a consignment deal, and a demographic he’d never explicitly targeted—kids and old ladies.

    The Hy-Vee Experiment: Kids, Grandmas, And A Reality Check

    When Tim was “voluntold” into becoming Chamber of Commerce president, a local Hy-Vee grocery store asked if they could carry his popcorn.

    He didn’t think it would move. His wife was already questioning the spend. So he structured it as consignment—if it didn’t sell, he wouldn’t owe buyback money.

    What happened next shocked him.

    In one month, the grocery store outsold his own retail locations 50:1.

    He sent his daughters to “spy” at the store and report on who was buying. The answer came back clear: young kids and elderly women.

    When he spoke to the in-house dietitian, she told him it had become her only reliable snack recommendation that both groups would actually eat and rebuy. Some older women were buying six to eight bags at a time.

    Hy-Vee expanded him to 10 stores. The performance replicated. Eventually, corporate moved to roll out much wider.

    He was on his way—but the real acceleration came after a humbling experience at the Sweets & Snacks Expo in Chicago.

    From Empty Booth To 400-Person Line: The Power Of Saying What It Is

    On Hy-Vee’s recommendation, Tim invested heavily to exhibit at the Sweets & Snacks convention at McCormick Place in Chicago:

    • 200,000+ qualified buyers

       

    • 1,200+ vendors

       

    • A literal 60-foot chocolate fountain at Hershey’s booth

       

    He spent big on branding and staff. Day one: not a single person stopped at his booth.

    “I wanted to go straight to the bar,” he says.

    His wife, again, cut straight to the blind spot. “Do you think the fact that our label doesn’t say ‘healthy’ or ‘protein’ anywhere might be confusing?”

    He’d been designing for his own ecosystem—gyms and nutrition stores—where everything is assumed to be healthy. On a regular grocery floor, shoppers had no idea what made his product different.

    So at 10 p.m. in Chicago, they went to Staples, paid $200 for a rush banner that simply read “PROTEIN POPCORN.” They safety-pinned it to their expensive backdrop.

    Day two and three?

    They had a line of 300–400 people for two straight days.

    A representative from Hershey’s even walked over to offer brutally candid feedback: the bag was ugly, the name didn’t make sense, there was no mascot, no clear branding, and the only good thing about the product was the taste.

    Most founders would get defensive. Tim took notes.

    On the flight home, his wife pointed out something else: he hadn’t been grocery shopping in 10 years. When they’d let him go once, he’d bought the cheapest bulk items he could find—dad brain, not brand brain.

    So he did something a lot of founders struggle with: he got out of the way.

    He let his wife and daughters redesign the packaging, rename the brand, and rebuild the front end.

    That’s how Omaha Protein Popcorn and its flexing popcorn mascot were born—designed to be, as his daughter put it, “aesthetically pleasing.”

    The numbers since then tell the rest of the story:

    • Over 16,000% growth in the last 24 months

       

    • Now in roughly 30,000 global retailers

       

    • Presence in 16 countries and counting

       

    • Projected 300% additional growth in the next six months

       

    His in-house R&D department is simple: six kids spread across 20 years. “If I can get all six to agree on a flavor,” he says, “I know I have a home run.”

    Scaling Through Owners, Not Employees

    A lot of founders talk about “team as family.” Tim has operationalized it in a way that directly affects his ability to scale.

    He doesn’t see employees as fixed roles. He sees them as long-term interviews for partnership.

    • Many of his business partners and franchisees started as employees.

       

    • His partner in the gyms, Nick, went from staff to owner after Tim told him plainly he couldn’t have both a safe paycheck and true partnership.

       

    • His GM and Director of Logistics for the popcorn company used to be his kids’ chemistry teacher, working part-time in summers before Tim invited him to leap. Today, he’s a shareholder.

       

    “I look at employing people as long-term job interviews for a future business partner,” Tim says. “If I find somebody with talent and I’m pouring into them, why would I just let them walk away? You make them an owner.”

    Practically, that has meant:

    • Allowing people to buy in via promissory notes

       

    • Selling locations to high-potential staff

       

    • Cutting key players into equity even when they don’t have cash up front

       

    It has also meant making choices his board finds baffling—at least at first.

    “My board has probably wanted to have me committed more than once,” he laughs. “But it’s worked so many times they mostly just let me do what I want.”

    The payoff is loyalty. Owners care differently than employees ever will. When people know there’s a real path to partnership, they show up at a different level.

    Passion Before Paycheck (But Not Instead Of It)

    When he was making good money in Washington, D.C., Tim found himself spending heavily on everything outside of work just to feel alive. The work itself didn’t do it.

    “I still ended up broke,” he says.

    Now, it’s flipped. The work itself—building, mentoring, creating products that genuinely help—is what fills the tank. The money is real, but it isn’t the core reason to wake up.

    “When your passion is your paycheck, material things stop being the driver,” he says. “You can absolutely make your passion your paycheck—you just have to make sure the passion comes first.”

    That philosophy bleeds into how he thinks about legacy.

    It’s not just about what his kids or grandkids will be told about him. He asks a more confronting question: What will his employees’ grandkids be told about him? Did he change the trajectory of their family story?

    “If you really want the hair on the back of your neck to stand up,” he says, “ask yourself that. Have you impacted people to that level?”

    Calendars, Faith, And The Myth Of Balance

    On paper, Tim’s life looks like chaos: four companies, global travel, speaking, six kids ranging from grade school to adulthood, and now a grandson.

    The solution has been radical intentionality.

    “We have seven calendars,” he says flatly. “If it’s not on the calendar, it doesn’t happen.”

    Every quarter, the family and the business have joint meetings. He walks everyone through the next round of travel—Las Vegas, Grand Cayman, Montreal, Mexico—so no one is left guessing where dad is or why.

    He doesn’t just calendar deals and flights. He calendars presence:

    • His daughter’s show choir performance goes on the calendar, along with his role as “show choir dad.”

       

    • Workouts in his own gyms are scheduled like meetings—otherwise he’ll sacrifice his health for the business.

       

    • Even creative outlets like guitar and hobbies like golf get specific time slots: 20 minutes here, 30 minutes there.

       

    On family vacations, he’s up at 4:00 a.m., working quietly for a couple of hours before anyone wakes up. By the time his kids are up, the laptop is away. They feel him fully there.

    He’s also unapologetically anchored in faith.

    Every morning, on the drive between office and warehouse, he listens to devotionals and the Bible app. When emotions or stress spike, that’s his re-center point.

    “You can get really angry and emotional,” he says. “But that practice resets me back where I’m supposed to be.”

    The Global View: Popcorn In Dubai And A Bigger Story

    Recently, Tim traveled to Dubai to represent Omaha Protein Popcorn under a “Made in America” initiative, pitching to 25 grocery chains across eight countries in the UAE.

    He assumed popcorn was a deeply American thing. It wasn’t.

    What struck him instead was how familiar everything felt underneath the cultural surface: shared cravings, shared ambitions, shared humanity.

    “We have a lot more in common than what separates us,” he says. “There are good people literally everywhere.”

    For a guy who once heated ketchup packets in an Oldsmobile, it’s a long way from where he started. But in his mind, it’s all one continuous story: hunger, faith, family, and a stubborn refusal to let someone else define what’s possible.

    “I’m not willing to live a 9–5 on someone else’s terms,” he says. “I’m going to live on my terms—for my faith, for my family—and do the things everyone said weren’t possible so people know that they are.”

    Giveaway: Win A Super Pack Of Omaha Protein Popcorn

    To celebrate the episode, Tim is giving one Unconventional Life listener a Super Pack of Omaha Protein Popcorn—a full taste tour of the brand that went from failed batches and cracked teeth to 16,000% growth.

    The winner will receive one full-size bag of each flavor:

    • Caramel corn

       

    • Peanut butter

       

    • Chocolate peanut butter

       

    • Rainbow candy

       

    • Nacho cheddar

       

    • Spicy jalapeño cheddar

       

    • White cheddar

       

    In total, you’re looking at roughly 500–600 grams of protein across the pack—disguised as the kind of snack you’d crush at movie night.

    Connect With Tim

      • Instagram: @timothydrexius

      • Website: timrexius.com

         

  • Ep450: Building Freedom Through Education — How Justin Allan Montgomery Helps Professionals Escape the Time-for-Money Trap

    Ep450: Building Freedom Through Education — How Justin Allan Montgomery Helps Professionals Escape the Time-for-Money Trap

     

     

    For Justin Allan Montgomery, entrepreneurship wasn’t just about building a business — it was about reclaiming his life.

    Before founding ProCourseStart, Justin was like many driven professionals: highly skilled, well-compensated, and completely exhausted. He had followed the traditional path of education, hard work, and incremental career advancement — only to discover that success, as the world defined it, didn’t feel like freedom.

    “I was doing everything I was ‘supposed’ to do,” he recalls. “But I realized I was stuck in the same loop — trading time for money, no matter how high my rate got.”

    That realization sparked a pivot that would not only change his life but redefine success for thousands of other professionals around the world.

     

    The Birth of ProCourseStart: Turning Knowledge into Legacy

    Justin founded ProCourseStart with a clear mission: to help skilled professionals leverage their expertise through continuing education (CE) courses — building scalable, passive income without sacrificing integrity or impact.

    His system is simple yet powerful: identify your area of professional strength, design a CE-accredited course that serves your peers, and package it into a digital business that grows while you sleep.

    “Every professional has a skill set that someone else needs to learn,” Justin explains. “We just give them the framework to turn that into a business model — one that creates time freedom, recurring revenue, and long-term impact.”

    From healthcare providers and attorneys to consultants and therapists, his clients come from diverse industries. What unites them is a shared desire for autonomy — to step off the treadmill of hourly work and create something that lasts.

     

    Overcoming Fear: The Real Barrier to Freedom

    When Jules asked Justin what holds most people back, his answer was immediate: fear.

    “Fear of failure, fear of judgment, fear of leaving what’s comfortable,” he says. “But here’s the thing — fear never goes away. You just get better at moving through it.”

    He believes the antidote isn’t more planning, but more doing. “Perfection is just procrastination in disguise,” he laughs. “The only way to get clarity is to start.”

    That philosophy underpins the ProCourseStart framework, which focuses on momentum over mastery. Students learn to validate ideas quickly, build efficiently, and refine as they grow — creating real businesses in months, not years.

     

    The Continuing Education Goldmine No One Talks About

    In a world obsessed with startups and social media, few professionals realize that the real goldmine lies in continuing education. It’s a multi-billion-dollar industry — and one that’s quietly hungry for quality content.

    Every year, millions of licensed professionals must complete CE credits to maintain their certifications. Yet most of these courses are outdated, uninspired, or overly academic. Justin saw the gap — and the opportunity.

    “Imagine taking what you already know and turning it into an accredited course that serves your peers, helps the industry grow, and pays you residual income every time someone enrolls,” he says. “That’s the kind of impact that compounds.”

    Through ProCourseStart, Justin has helped professionals from all backgrounds enter this space — building lean, profitable businesses with purpose at their core.

     

    Lessons in Building an Unconventional Life

    As their conversation unfolds, one truth becomes clear: Justin’s philosophy goes beyond business strategy. It’s about redefining the meaning of success itself.

    “Freedom doesn’t mean doing nothing — it means doing something that energizes you, not drains you.”

    He urges professionals to think of their expertise as seeds — assets that, when nurtured, can multiply without constant effort. His story is proof that knowledge, when shared intentionally, can build both wealth and legacy.

    For Justin, entrepreneurship isn’t an escape from your profession; it’s an evolution of it. “You don’t have to abandon what you’re good at,” he says. “You just have to package it differently.”

     

    Giveaway: Start Your ProCourse Journey

    If you’re ready to stop exchanging time for money and start building scalable freedom, Justin is offering an exclusive access to his Free ProCourse Starter Kit — a guided workbook and video training to help you identify your profitable course idea and design your first CE-based business.

     

    Connect with Justin:

  • Ep449: Rewriting the Beliefs That Quietly Run Your Life with Belief Eliminator Extraordinaire Shelly Lefkoe

    Ep449: Rewriting the Beliefs That Quietly Run Your Life with Belief Eliminator Extraordinaire Shelly Lefkoe

    The Unseen Architecture of Our Lives

    Most of us never stop to question why we think the way we do.


    We just assume the fear of failure, the guilt after saying no, or the constant chase for validation are part of “who we are.”

    But Shelly Lefkoe knows better.

    For over three decades, the co-founder of The Lefkoe Institute has been quietly dismantling the invisible architecture that shapes human behavior—beliefs. To her, every fear, habit, and self-sabotaging pattern is a story we once told ourselves as children and never stopped believing.

    “Our beliefs determine our emotions, our reactions, and the choices we make,” Lefkoe says. “When you see that a belief isn’t true, it loses its power.”

    A Legacy of Liberation

    Shelly’s journey began alongside her late husband, Morty Lefkoe, a behavioral scientist who developed a method to permanently eliminate limiting beliefs. Together, they built The Lefkoe Institute into a global center for transformation—one backed by research from the University of Arizona and featured on The Today Show and Forbes.

    What started as an experiment in personal growth became a movement that has helped over 150,000 people around the world. Executives, parents, entrepreneurs, and everyday individuals have used the Lefkoe Method to dissolve beliefs like “I’m not good enough,” “Mistakes are bad,” and “What makes me worthy is what I achieve.”

    “Morty cared about one thing—helping people change their lives,” Shelly says softly. “That’s still what drives me today.”

    How We Inherit Our Limitations

    In the interview, Shelly pulls back the curtain on how beliefs are formed—and why they’re so hard to change.

    “Children are meaning-making machines,” she explains. “When a parent gets angry or distracted, the child doesn’t think, Mom’s stressed from work. They think, I did something wrong.

    Those innocent conclusions—formed without context—become lifelong programming.
    “They grow up believing I’m not important or I’m not lovable, and those beliefs run every decision until they’re questioned.”

    From Meaning to Freedom

    The heart of Shelly’s work lies in a simple but profound truth: events have no inherent meaning—we give them meaning.

    “The moment you realize the meaning you gave something isn’t the truth, you’re free,” she says.

    Her five-step process guides people from awareness to transformation:

    1. Identify the recurring pattern.

    2. Name the belief underneath.

    3. Recall the childhood moments that created it.

    4. Separate facts from interpretation.

    5. Choose a new meaning that serves you now.

    That’s where the magic happens. “You don’t need years of therapy,” she adds. “You just need to see that what you believed was never true.”

    Stories of Transformation

    Shelly has worked with clients who’ve spent decades in fear—leaders paralyzed by self-doubt, parents repeating old patterns, artists trapped in perfectionism.
    And yet, she’s seen transformation happen in a single session.

    “When people dissolve a belief, their whole body changes,” she shares. “They laugh, they cry, they breathe differently. It’s like watching someone step out of a cage they didn’t know they were in.”

    Her mission isn’t just to teach personal freedom—it’s to change the way we raise the next generation. Shelly advocates for conscious parenting, helping parents avoid passing down the same limiting narratives they once inherited.

    The Philosophy of Possibility

    At its core, Shelly Lefkoe’s philosophy is disarmingly simple: You are not your beliefs.

    “What you think you are—shy, unworthy, anxious—isn’t who you are,” she says. “It’s who you became based on what you believed.”

    Her message is less about becoming someone new and more about remembering who you were before the conditioning set in. That’s the quiet revolution behind her work: not self-improvement, but self-liberation.

    The Invitation

    Shelly leaves listeners with one final challenge:

    “Look at the beliefs you’ve been living by—and ask yourself, what if this was never true?

    That question alone, she insists, can begin the process of freedom. Because once you see the stories running your life, you finally get to choose how the next chapter unfolds.

    Giveaway

    Have the chance to experience Shelly’s work firsthand.
    She’s offering a complimentary Belief Elimination session to help one winner uncover and dissolve a core limiting belief.


    Winners will be announced on next week’s episode.

    Connect with Shelly

  • Ep448: Stop Playing Small With Money: How Janine Mix Turned $120K Debt Into a Mission to Empower Women of Faith

    Ep448: Stop Playing Small With Money: How Janine Mix Turned $120K Debt Into a Mission to Empower Women of Faith

    When Janine Mix found herself sleeping in her car, $120,000 in debt, and praying for a miracle, she didn’t realize the greatest shift she would ever make wasn’t about numbers — it was about belief.

    Today, she’s a Christian entrepreneur, investor, and bestselling author of Buy The Damn Coffee — a bold invitation for women of faith to stop letting guilt and scarcity run their lives. Through her podcast Permission to Prosper and her teachings, Janine helps women turn financial shame into spiritual strength — and reclaim the abundance that was always meant for them.

     

    When the “Cut Coffee, Save Money” Advice Fails

    “I followed every rule,” Janine told Unconventional Life host Jules Schroeder. “I budgeted, I cut expenses, I did everything right — and I was still broke.”

    That moment of realization — sitting in her car, exhausted from doing “everything right” — became the turning point. She saw how the traditional financial advice aimed at women often keeps them small.

    “You can’t shame yourself into prosperity,” Janine said.

    Instead of focusing on deprivation, she began asking: What if wealth wasn’t about restriction, but expansion?
    That single question led her to rebuild her mindset, her business, and eventually, her entire life.

     

    Faith as the Foundation, Not the Limitation

    Janine grew up believing that “good Christians” should be humble, frugal, and content with less. But as she began healing her relationship with money, her faith deepened — not weakened.

    “God doesn’t want us broke — He wants us equipped,” she explained.

    She reframed wealth as a form of stewardship: the more resources she had, the greater her capacity to serve. Jules resonated deeply with that message — that prosperity is not about greed, but about alignment and purpose.

    This faith-driven philosophy became the backbone of Janine’s work. Her mission: to empower women of faith to stop apologizing for wanting more and start building lives that reflect their full potential.

     

    The Hidden Money Influencers

    During the interview, Janine broke down what she calls The Three Money Influencers — the unseen forces that quietly dictate financial behavior:

    1. Family conditioning: What we learned about money growing up.

    2. Faith or cultural narratives: The stories that equate wealth with vanity.

    3. Personal identity: The internal story about what we deserve.

    “You can’t heal what you hide,” Janine told Jules. “If you don’t face your beliefs about money, they’ll keep running the show.”

    It’s not spreadsheets that keep people stuck — it’s the stories they believe about themselves.

     

    Why Budgets Don’t Work (and What Does)

    When Jules asked why so many people feel defeated by budgeting, Janine didn’t hold back:

    “A budget built on fear keeps you small. A spending plan built on purpose expands you.”

    She teaches women to stop obsessing over cutting costs and instead focus on growing income, investing in themselves, and aligning spending with their values.

    Her approach is less about “how much” and more about “why.”
    It’s a mindset shift — from restriction to responsibility, from fear to freedom.

     

    From Survival to Stewardship

    Once Janine paid off her debt and became financially free at age 33, she could’ve stopped there. But true to her nature, she turned her victory into a mission.

    “When women have money, they fund dreams,” she said. “Not just their own — their families, their communities, their churches.”

    Today, through her coaching and content, Janine helps women transition from surviving to leading — from quietly “making do” to confidently multiplying wealth for Kingdom impact.

    Her work is rooted in one conviction: more money in the hands of good women means a better world.

     

    Buy The Damn Coffee

    The title of her bestselling book started as a joke — a response to all the financial advice telling women to “cut out the lattes.” But it soon became a rallying cry.

    “Buy The Damn Coffee isn’t about being careless,” Janine said. “It’s about giving yourself permission to live.”

    In the book, she dismantles shame-based money habits and offers a faith-anchored roadmap to prosperity — one where joy, generosity, and abundance can coexist.

    For anyone who’s ever felt guilty for wanting more, Buy The Damn Coffee is both a wake-up call and a warm embrace.

     

    Give Yourself Permission

    As the episode drew to a close, Jules asked what she hoped listeners would take away from her story.

    Janine’s answer was simple — and powerful:

    “Permission. Permission to prosper before you have proof. Permission to believe you’re worthy of wealth. Permission to stop playing small.”

    Her voice softened as she added,

    “It’s not about chasing money. It’s about becoming the kind of woman who can handle more — more responsibility, more joy, more impact.”

     

    Giveaway

    Janine is giving Unconventional Life listeners an exclusive free chapter preview of her bestselling book, Buy The Damn Coffee — plus access to her Permission to Prosper audio series.

    Claim your copy at BuyTheDamnCoffee.com/bookoptin

     

    Connect with Janine