A few days ago I was at a co-working house in Nicaragua when the topic of modern masculinity came up. It started over a spear fishing trip that was being organized where several of the men were discussing how they would rather do a yoga intensive than go. One of the girls made a joke of how “macho” they were being when it hit me how the evolution of being a man, especially as a millennial, has shifted.

Today, Less than a third of men aged 18 to 29 report feeling “completely masculine” compared with 65% of baby boomers. It is not uncommon to see many men choosing a green juice over a beer, meditating instead of watching the news in the morning, or journaling their feelings.

The masculinity modeled to us by older generations—which held that men shouldn’t express emotion, be sensitive, or show vulnerability—is fading.

Influential millennial business leaders like New York Times Bestselling Author Lewis Howes are paving the way for this new model. Howes’ upcoming book, The Mask Of Masculinity, suggests that taking off the “masks” men traditionally wear can lead to more success, wealth, and fulfilling relationships.

This week on the Unconventional Life Podcast, I interviewed a millennial man who shares his perspective on what it means to be a man and why he is doing it differently. Meet Alex Rodriguez, a 24-year-old TEDx speaker and influencer who has reached over 100M viewers online and been featured on Netflix, Hulu, and other major platforms with his brand as well as been vouched for by Tony Robbins. Rodriguez is on a mission to personally impact over 1B lives around the world by awakening them to their true self.

Below, read up on seven reasons why millennial men are reinventing masculinity.

1. They Value Self Awareness. While traditional masculinity says “don’t feel,” modern masculinity says “dare to feel.” Millennial men are committed to knowing themselves on a deep and personal level—even if what they find is difficult to confront or conflicting. Rather than hide from or deny who you are, become curious about who you are and have the courage to represent yourself authentically. Rodriguez recommends setting aside deliberate time each day to connect with yourself. “Don’t try to distract yourself and run around all day. You need to spend time with yourself and take care of you,” he says.

2. They Are Non-Conformist. The rigid gender roles for men and women are becoming more loosely defined as millennials challenge the status quo. According to one international study titled “The Decline of the Manly Man,” the percentage of men who are staying home to care for children is rising today while women are slowly surpassing men in academic performance and closing the income gap. The evolved man isn’t swayed by gender roles or what society deems “manly.” He doesn’t need to be validated externally by conforming. He acts according to his own volition, and he isn’t threatened by women rising, either.

3. They Don’t Want To Compete With One Another. Instead of trying to gain empty status, the evolved man knows his worth lies within. He is secure within himself to the extent that he doesn’t need to put others down in order to feel better about himself. Rodriguez says, “It’s so important to have an abundant mindset over a competing mindset. Don’t sacrifice treating people right or opt for profit over people because there’s so much out there to receive. When we’re in a competing mindset we are limiting ourselves.”

4. They Value Authenticity. Millennial men have no need to pretend they’re someone they’re not, because they’re not ashamed of who they really are. You can cultivate authenticity in your life by ensuring your outer self is aligned with your inner self. One Boulder, CO-based movement, called the Authentic Man Program, is dedicated to empowering men in their authenticity so that rewarding interactions are made possible.

5. The Want To Be Vulnerable. Outdated masculinity says men shouldn’t show any sign of weakness. But modern masculinity embraces vulnerability as an expression of courage. Rodriguez says, “The strongest man today is the most vulnerable. If you’re able to be self aware of what you feel and what you want and you don’t have to fake anything or try to keep up the image that society puts on you… if you are who you are, and you’re able to embrace that, you’re a man.”

6. They Act According To Their Values. A millennial man follows through on his values. He values his own sense of self above others’ sense of who he is so he honors his commitment to himself first and foremost. Rodriguez says you can get in touch with your values by folding pieces of paper in half with the following sections: needs and wants; strengths and weaknesses; and dreams and reality. Place the paper somewhere visible so you’ll continuously be reminded of it. “Remember to listen to your heart and not just your mind,” Rodriguez encourages.

7. They Are Motivated To Grow. Evolved men don’t just stop at “evolved.” They are continuously looking for new ways to grow and develop themselves. You can be proactive about your own development by attending education-based events. You will be better able to see your own blind spots in the context of relationships, so considering joining a men’s group or starting your own.

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This article originally appeared on Forbes.com

Dear Older Generations—we’re sorry.

We know you wanted us to attend a 4-year college with honors, to become a doctor or a lawyer and to settle down with a family and kids.

We wanted to make you proud, but the truth is, we’re tired of the pressure to conform to society’s outdated standards. We don’t want to waste away in an office cubicle, and we don’t want to spend our lives paying off debt.

We want to make a difference. We want to contribute to something meaningful, and we want to live our lives in our own way.

We don’t run on a schedule—we are spontaneous, in tandem with life. We seize the moment, because we recognize the most precious resource is not the dollar, but time.

Instead of learning out of a textbook, we want to learn by experience. We question what we’ve been taught, because we know one perspective is only a fraction of the truth. We want to form our own opinions, and the only way we can do that is to see for ourselves…

Which is why we travel.

These words are echoed by a recent viral video from Global Degree, a Millennial-driven company on a mission to empower other Millennials to educate themselves by visiting every country in the world. Backed by Discovery Channel, World Nomads, and others, Global Degree has struck a chord with a rapidly growing community of hundreds of thousands of Millennial travelers.

This week on the Unconventional Life Podcast, I spoke to Global Degree’s founder Michael Graziano, who is on a mission to be the youngest Canadian to visit all 193 countries, about his recent video, the unique vision behind Global Degree, and why the movement is inspiring millions of Millennials worldwide.

According to Graziano, his inspiration for the video, “A Message To Older Generations From Millennial Travelers”, which amassed 7M views in 10 days, came from a gap in communication he saw between the generations. He thought to himself, “Why don’t we write a letter to better understand the miscommunications about work, war, health, education, the idea of freedom, globalization.”

The central theme of the video is about Millennials’ desire to pave their own path and to gain skills, perspective, and insight through travel.

Graziano believes that travel is the access point to human understanding. Travel has been shown to stimulate new neural connections in the brain and to encourage feelings of empathy towards other cultures.

In addition, it has been linked to career breakthroughs for several Influential figures like Steve Jobs and Mark Zuckerberg, who credit an extended trip to India for innovation and advancement in their businesses. Along with Jeff Bezos who says the inspiration for Amazon came to him during a 3,000-mile drive from NY to LA, during which he famously scribbled his business plan on a napkin.

The benefits of travel are virtually limitless. Especially for aiding Millennials in connecting with their purpose and starting social impact companies. Millennials are drawn to travel because it provides them the opportunity to discover their passions and to create more interconnectedness. For example, in experiencing impoverished regions up-close, many Millennials are awakening to the need to help these regions, and are taking action upon developing solutions.

Graziano’s video sets the stage for an open discussion between Millennials and older generations, which is long overdue. In understanding Millennials, Graziano says it’s essential to recognize their desire to complete work on their own time, in their own place. “Either way the work will be done on time,” he says. “Otherwise, you have the right to fire us.”

While work may look differently for Millennials, the common claim that we are lazy simply isn’t true. We may not understand the difference between working from an office or from a castle in Italy, where I am writing this to you, but that doesn’t mean we won’t get the job done.

Older generations, what do you wish Millennials understood about you?

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This article originally appeared on Forbes.com

From an outsider’s perspective, entrepreneurship can look glamorous. Especially while you’re sitting at your desk inside your 9-5 scrolling through your entrepreneurial friends’ Facebook posts about ‘working’ in tropical locations on cafe wifi, setting their own schedules, and being their own bosses.

But the truth is, entrepreneurship isn’t as glamorous as it seems. Having started multiple companies myself, I know that entrepreneurship is risky. One year you can be up seven figures, and the next you can be in debt. You have to be willing to lead, to take radical responsibility, and to weather constant uncertainty.

To be blunt, it isn’t for everyone, and that’s why most entrepreneurs don’t stay in the game very long.

The good news is, you don’t actually have to be an entrepreneur to still get the benefits.

Enter the “intrapreneur,” an employee who operates like an entrepreneur inside of a company by applying entrepreneurial skills—like leadership, innovation, and action-taking—to their role. It’s an easy way to apply your entrepreneurial skill set without ever having to quit your job.

So how do you master intrapreneurship?

Meet Clinton Senkow, a serial entrepreneur, startup advisor, and public speaker. He’s the COO of Influencive, a media platform for entrepreneurs that has amassed 1M+ readers since it launched last year. Senkow is also a member of the G20 Awards for young entrepreneurs, and was selected as one of thirty entrepreneurs to represent Canada at G20’s 2016 gathering in China.

Here’s the catch—Senkow started out at employee at Influencive. With independent drive and exceptional contribution, Senkow was eventually granted equity in the company. He’s a living example of just how far intrapreneurship can take you.

This week on the Unconventional Life Podcast, I spoke with Senkow about what it takes to be an intrapreneur inside of your current company.

Below, see three of Clinton’s strategies for excelling at intrapreneurship.

Focus On What You’re Good At

So many of us waste our time and energy trying to become better at things we’re not very good at to begin with. While it’s tempting to want to improve upon our weaknesses, if we’re being honest with ourselves, at the end of the day all the effort we put into improving them only brings us to a level of satisfactory. In doing this, we limit how effective we can be.

Instead of trying to be an all-star, focus on what you naturally excel at. Hone your inborn strengths and gifts to a level of exceptionality and you will make the most impact in your organization. Ask yourself, what are my unique strengths, and how can I leverage them to contribute to the maximum advancement of my company?

Senkow says he was able to use his natural strength of connecting people to grow Influencive’s contributing writer base from 10 to 100+ in a matter of months, which drastically increased its output and spotlighted Senkow as an invaluable player.

Empower Your Team

A high-functioning team is the horsepower behind any successful company. “Bill Gates didn’t build Microsoft by himself,” Senkow says. “He surrounded himself with tons of intelligent people who were able to do things that he couldn’t have done by himself.”

In the same way you focus on what you do best, encourage your teammates to do the same. Be a leader and set an example. The best leaders create cohesion and synchronicity and thrust others into their own greatness. With each individual operating in their strengths, your team becomes more effective, and you become a source of influence and shaping power. Don’t be afraid to direct and coordinate—you can create waves that alter the course of your entire company.