Emily Rosen is the director of the Institute for the Psychology of Eating, an online education and certification program centered around a healthy relationship to food, body, and self. She is also the founder of Secret Keepers, an up-and-coming jewelry line.
In Emily’s episode, you’ll learn:
- Tips to build an engaged online community (the heart of your brand).
- How to strengthen your intuition.
- How to find the blessings in your hardships.
Key lessons from Emily’s episode:
1. The Same Rules of Community Apply Online. Emily says, “Online, the platforms change, the algorithms change, but the actual core underpinnings are always the same. Attention is our #1 commoddity. From there it’s usually educating, informing, and connecting. If you moved into a new neighborhood you would go knock on people’s doors, introduce yourself, and offer something of value like banana bread, or you would host a party and then you would give them a taste of who you are and offer them something so they had a good experience. It’s the same thing online.”
How does this look in practice online? Offer something of value to your community when they join—a free resource like a guide or discount code. Check in on your customers every once in a while. A well-intentioned “we haven’t heard from you in awhile, is everything ok?” or “just checking in, how are you?” message can really make people feel important. Treat your community members as living, breathing, human beings. Attend to their needs online like you would in real life. Be hospitable, warm, and inviting. Be a good host.
2. Connect to Your Intuition Through Your Breath. Are you seeking to connect more deeply to your intuition? Don’t underestimate the wisdom that lies in your body.
“Breathe into your belly,” Emily says. “The breath pattern of anxiety and stress is that upper register short breath, and from that place, you’re not going to make as clean decisions, you’re going to make survival-based decisions; you don’t have access to that higher knowing.”
3. Honor Your Journey. After years of battling an eating disorder, Emily’s work at the Institute for the Psychology of Eating is a defining moment in her journey. It is a testament to the personal work she has done to overcome one of her life’s greatest hardships. It brings her journey full-circle in that she can now give the gift to others that she herself needed to receive most.
Doing this can be one of the most fulfilling and rewarding things in life. If you struggle to find meaning in your work, ask yourself, how can I honor my journey? What have you personally struggled with? What thing did you go through that you wish nobody else in life would ever have to go through? In helping others in the way we needed help most, we vicariously help ourselves.