Ep352: Harnessing Passion and Creativity with Music Business Executive Cassie Petrey
May 8, 2023
Music has the ability to evoke a wide range of emotions and transport us to other worlds. But, have you ever wondered how artists manage to connect with us when they release new music? When you mix passion and creativity, incredible things happen. This week, our guest tells us the inspiring story of how an ordinary fan girl turned her dreams into an extraordinary reality.
At twelve years old, Cassie Petrey was a huge fan of the Backstreet Boys. Her burning enthusiasm for music grew stronger over time. She then founded a digital marketing company called CrowdSurf. They now work with her favorite band and many others in the industry. Before founding CrowdSurf, Cassie and her future co-founder were college reps at Warner Brothers. While enjoying a meal at a Mexican restaurant, they devised the idea for the venture. Together, they combine their passion for music and expertise in digital marketing.
Cassie’s unique blend of skills and interests allowed her to break away from the ordinary. She became a true game-changer in the music industry. She forged an unconventional path and transformed CrowdSurf into a powerhouse. Today, they connect artists with fans through innovative marketing strategies. They also partner with major players such as Apple, Google, Universal, and Disney.
Cassie’s story will definitely inspire you to dream big. Here are some key points we talked about:
Start small and build up. Cassie uses the gym as an example to show how important it is to start with smaller goals and lighter weights. After that, you’ll be ready to tackle bigger challenges.
Don’t bite off more than you can chew. It’s important to focus on a few key things instead of trying to do everything at once. Pushing the limits can lead to burnout and less effectiveness.
Keep growing and evolving. Cassie talks about how important it is to stick with something and let it grow over time. Whether it’s doing yoga or a career in the music industry, there’s always room for growth.
As the co-founder of Crowd Surf, Cassie now works with many famous artists. She helps them connect with their fans and grow their online presence. Her amazing journey shows the power of passion and creativity. If you dream big and follow your heart, anything is possible.
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