It’s easy to get lost in a sea of shiny objects, from social media platforms like Instagram and TikTok to new trends and technologies that promise to revolutionize the way we live and work. This can be especially difficult for anyone looking to make a name for themselves in the world of digital marketing. With so many options and so much noise, it can be difficult to know where to begin or where to concentrate your efforts for maximum impact.
This week’s guest is Lauren Petrullo, an award-winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder who has worked with some of the most well-known Fortune 500 brands. In this episode, she teaches us tips and practical hacks to decoding digital marketing trends!
Finding an area that you enjoy and that provides value in advance is one way to get ahead in this field. This could mean focusing on a certain niche or industry or getting better at a certain medium, like writing or making videos. The important thing is to choose an area in which you are passionate and can consistently deliver high-quality content that resonates with your audience.
With so many distractions competing for our attention, it can be difficult to stay focused and avoid the temptation to pivot and restart every time something new and exciting comes along. That is why it is critical to learn to say, “not right now” or “not at this time.” Instead of trying to build 1,000 half-done bridges, focus on giving value and delivering a clear message consistently. Doing so is preferable to keeping up with all of the trends because it ensures a slow and steady increase in engagement.
Flexibility and adaptability will propel you to the top of the game. If podcasting is too difficult, try writing first. If you prefer video, start with your phone camera and create short-form content. The important thing is to provide value in ways that are consistent with your skills and comfort level. Whether you’re doing it for Google, Facebook, Instagram, or another platform, this will help you build your brand and establish authority.
Finally, the key to success is to eliminate all distractions and focus on providing genuine value to your audience. Whether you’re writing for a blog, a podcast, or a social media platform, the goal is to provide people with information, entertainment, or inspiration to help them solve problems or achieve their goals. By focusing on your core mission and remaining true to your passions and skills, you can create a brand and establish authority that will stick. So cut through the noise, stay focused, and deliver value in advance.
Tune into this episode with Lauren to learn more practical tips to elevate your brand online! A generous giveaway is also up for grabs for our listeners this week, as she is giving out an hour of consultation and a matcha starter kit for FREE!
Click here to enter!
More from Lauren: