Ep263: YouTube Ads and How You Can be a Retargeting Ad Machine, with AdOutreach President Aleric Heck
March 15, 2021
Have you ever seen a bullfrog eat a dozen smaller frogs? Or a video on a haircut transformation? Or even wet paint being scraped off the side of a barrel in the most satisfying manner?
Youtube is one of the many strange places on the internet where you find yourself spending hours upon hours, jumping from algebra lessons to cat videos, to a crash course in philosophy, and to videos about a dance group carrying a coffin. It entertains, educates, but as Aleric Heck of AdOutreach found out, it can also make millions.
Aleric, before being the president of his own company, made his first exploits on Youtube through a review channel called AppFind which impressed the heck out of a client. So much so that they invited him to work for them.
“They basically called me up and said, ‘Hey, we would love for you to drop out of college, fly out here to Silicon Valley, be in charge of YouTube ads and you know in this tiny side of YouTube thing will give you a six-figure salary,’” he narrated. “Maybe for a second I looked at that,” Aleric said, “but I knew that I’ve always been this way—that I wanted to be the king of my own castle.”
He understood that there was more to Youtube than cat videos and Top 10 countdowns which is why he is encouraging everyone to dive into this new era of content advertising.
“Right now is the time to come in as an early adopter on YouTube ads,” he emphasized, “and take advantage of that blue ocean.”
He notes that Youtube is the second biggest search engine next to Google and it is a place where you can find leads, get sales, and most importantly, make revenue.
On top of that, Aleric explains that even young starting influencers can grow their audience using what’s called Youtube Discovery Ads, where users will be suggested to watch your video next because it has the same theme as the previous video you watched; sort of riding the same wave that a more prominent channel has. A great tool for YouTubers looking to grow a fan base or take in more subscribers.
Aleric notes that each business needs to make adjustments and decide on ads based on their own capabilities, but for him, there are set rules that one should follow which pay off big in the long run, one of these is to at least spend 20% on retargeting ads, guided by the Pareto Principle.
He also encourages businesses to diversify their online presence in multiple platforms—omnipresence as Aleric put it—where he spends at least $50 a day, testing new platforms.
Aleric will be giving away two hour-long training sessions. One is about Youtube Ads and how they can get you leads and sales, while the second talks about Omnipresent Retargeting and how you can be a Retargeting Ad machine.