Times are changing, unemployment rates are sky-high. Conversations I’m having around a revamp, a major re-evaluation of what is really important in life are swirling in my social circles on numerous continents. So many have lost jobs, had jobs scaled back, or are questioning what is really important. What used to be relevant, what used to occupy our days no longer seem as important as they were 5 months ago.
Where to go from here? It’s rejig time and who betters advice to have in your pocket than Jane Deuber. Jane, this weeks’ Unconventional Life guest, has been building and accelerating businesses for over 30 years. She has dedicated her career to offering advice and pragmatic guidance to others trying to do the same. According to her. there’s never been a better time for individuals to launch a business, offer their skills and expertise to the world and to be happy doing it.
Believe in Yourself
First things first. Believe in yourself. The whole success of any operation comes down to your capacity to know that you’ve got you. It is from this place that you embark on your journey. With this foundation in place, the exploration of what you are meant to be doing and how best to deliver that to the world can be born.
“When you know at your very core that you… are resourceful, that you can deliver value in some way that allows you to weather whatever life brings you.”
This is the backbone of your personal resilience. It is the self-determination that fuels and inspires you to get back up when you’ve stumbled, when your business has a setback or when doubts are flaring.
In the world of business, the key to being successful requires you to:
Find Something That Lights You Up. There is no point doing something that has no meaning for you. So ask yourself, what makes me happy? What is my interest, talent, and passion? Now, how do I find work that is significant to me that aligns me with those skills, talents, and passions?
Work in Your Zone of Genius. This means identifying what you’re best at, then doing that. The rest is best served being someone else’s work. If you spend 100% of your time doing what you’re best at and outsourcing what others are good at to them, everyone is doing what they’re good at and enjoy.
Tips for Aligning Yourself With Purpose
Effectively done as a journaling exercise, these prompts put things in perspective
If you have a business:
Use the “rear-view mirror method”. Reflect on the past year and ask yourself:
Let the past guide the future. Let these answers inform what is working and where change is needed.
If you’re starting a business or thinking about it:
These two questions help you to identify what is driving you, where your passions lie and start to point you in the direction of what it is you want to be working on.
How can I be relevant today?
“There’s never been a better time for people to reimagine their work in the world-ever, right, because there’s a belief out there that this is the worst time to start a business, but there are needs and market opportunities that haven’t been imagined yet and so if you can just give yourself permission to be like, wow, sometimes what will happen, Jules is people are like, ‘who am I to come up with the next great idea?’ but the truth is, your perspective from the outside in actually allows you to see opportunities that haven’t really been met.”
The Myth of Work-Life Balance
Jane says that the work-life balance is a myth. The way she sees it, if you’re building your business or doing something you love, you are going to commit yourself to it in a big way. The balance, for a time, will be off. You’re “in it”. What she says is the key is boundaries. Setting boundaries for yourself is the magic key to keeping it together and maintaining a happy and peaceful existence. If this means no work after 7 pm or that no matter what your 30 minutes of meditation and exercise in the morning remains non-negotiable, boundaries are what’s going to keep you happy, focused, and balanced.
👉 If you want any insights into e-learning with Jane, email Janed@janedeuber.com, subject line: e-learning and her team will get you started.
👉 Take the Business Acceleration Quiz to learn where you are on your path, to grow your business or accelerate your sales.
This article was written by Olenka Toroshenko
Olenka Toroshenko is a Ukrainian Canadian artist, writer, and producer whose life is in service to a saner, meaningful existence. She is a multidisciplinary performer whose mediums include spoken word poetry, dance, clown, song, and ritual performance art.
Olenka is a Katonah yoga teacher, lifelong student, and lover of coniferous forests. She has worked in news broadcast and politics which have helped shape her understanding of the current cultural paradigm