On paper, Adam Woolard was the picture of health.
He exercised regularly, ate nutritious meals, surrounded himself with great friends, and lived an active lifestyle in California. Yet beneath the surface, something wasn’t right.
In his early thirties, Adam began experiencing persistent fatigue, brain fog, low libido, aching joints, and declining performance in the gym. Despite doing everything “right,” he couldn’t shake the feeling that his body was working against him.
The answers he received were frustratingly familiar.
“Your labs look normal.”
“Everything’s within range.”
“You’re fine.”
But Adam didn’t feel fine.
Instead of accepting those answers, he chose a different path—one that ultimately transformed not only his own health but also his career. Today, as Vice President of Business Development and Health Coach at Joi + Blokes, Adam helps thousands of people uncover the hidden factors affecting their health through personalized hormone optimization, comprehensive lab testing, and holistic wellness strategies.
On this episode of Unconventional Life with Jules Schroeder, Adam shares why conventional healthcare often misses the bigger picture, how hormones impact nearly every aspect of our lives, and why feeling “normal” shouldn’t be the standard we settle for.
When Healthy Habits Aren’t Enough
For Adam, the turning point wasn’t a dramatic diagnosis—it was the realization that healthy habits alone weren’t solving the problem.
“I was doing all the things you’re supposed to do,” he explains. “I was exercising, eating well, sleeping reasonably well, but I still felt awful.”
Like many people experiencing unexplained symptoms, he bounced between physicians and specialists searching for answers. Blood work repeatedly came back “normal,” leaving him with little more than reassurance that nothing was wrong.
But Adam knew his body well enough to recognize otherwise.
That intuition led him toward comprehensive diagnostic testing and functional medicine—an experience that completely changed how he viewed health.
Instead of simply asking whether his numbers fell within broad population averages, practitioners looked at whether his body was functioning optimally.
The difference was life-changing.
The Dangerous Gap Between “Normal” and “Optimal”
One of the biggest misconceptions Adam hopes to change is the belief that normal lab work automatically means good health.
Traditional healthcare often focuses on identifying disease.
Functional medicine asks a different question:
How well is your body actually functioning?
Adam discovered deficiencies and hormonal imbalances that weren’t severe enough to trigger alarms in conventional medicine but were significant enough to impact his daily life.
Small adjustments to his hormones, nutrition, recovery, and exercise routine dramatically improved his energy, mental clarity, mood, and overall quality of life.
“The goal isn’t just to avoid illness,” Adam says. “It’s to actually feel your best.”
Trust Your Body—Even When Others Don’t
Perhaps the most reassuring message Adam shares is directed toward anyone who feels dismissed by the healthcare system.
“If you know something feels off,” he says, “don’t give up.”
Many people begin believing their exhaustion, brain fog, low motivation, weight gain, or declining performance are simply inevitable parts of aging.
Adam disagrees.
He believes our bodies constantly communicate with us—and those signals deserve to be investigated rather than ignored.
His advice is simple but powerful:
You’re not crazy. Keep asking questions.
Why Hormones Influence Nearly Everything
Hormones often get reduced to conversations about menopause or testosterone, but Adam explains they’re involved in virtually every system in the body.
They influence:
Energy levels
Mood
Mental clarity
Sleep quality
Muscle recovery
Metabolism
Libido
Motivation
Emotional resilience
Stress response
When hormones become imbalanced, the effects can ripple across nearly every aspect of daily life.
That’s why Adam emphasizes looking beyond isolated symptoms and understanding how the body functions as one interconnected system.
Healthcare That Treats the Whole Person
At Joi + Blokes, Adam’s philosophy centers around personalization rather than one-size-fits-all medicine.
Instead of immediately prescribing medication, their team begins with a conversation.
How are you sleeping?
How are you managing stress?
What does your nutrition look like?
How’s your recovery?
What symptoms are affecting your everyday life?
Only after understanding the full picture do they create an individualized treatment plan that may include lifestyle changes, nutrition, supplementation, hormone optimization, peptides, or other evidence-based interventions.
“It’s about building a foundation,” Adam explains—not simply masking symptoms.
The Missing Conversation Around Women’s Hormones
One of the most eye-opening moments in the conversation centers around menopause.
Adam points out that many physicians receive surprisingly limited education on menopause and hormone replacement during medical training.
The result?
Countless women spend years navigating fatigue, anxiety, weight gain, sleep disruption, brain fog, and mood changes believing they’re simply expected to endure them.
Adam believes education is changing, but there’s still significant work to do in helping women understand that they have options and deserve individualized care.
Your Health Shapes Every Part of Your Life
Throughout the conversation, Jules Schroeder reflects on her own journey with unexplained health challenges.
Despite living an active lifestyle, she remembers suddenly experiencing debilitating fatigue, joint pain, and brain fog—an experience that left her feeling isolated and questioning herself.
That shared experience highlights one of the episode’s central themes:
Health isn’t separate from the rest of your life.
It affects your relationships.
Your confidence.
Your business.
Your creativity.
Your mental health.
Your ability to fully show up for the people you love.
For Adam, optimizing health isn’t about chasing perfection—it’s about creating the energy and resilience needed to live life more fully.
The Unconventional Path to Feeling Like Yourself Again
Adam’s journey reminds us that wellness isn’t measured solely by the absence of disease.
It’s measured by how you feel when you wake up each morning.
Do you have energy?
Can you think clearly?
Do you feel motivated?
Are you fully participating in your life?
If the answer is no, it may be worth looking deeper.
As more people begin questioning outdated healthcare models, Adam believes personalized medicine and hormone optimization will continue reshaping how we think about longevity, performance, and wellness.
Because feeling “fine” shouldn’t be the finish line.
Feeling your best should be.
Connect with Adam
Website: Joi + Blokes — https://joiandblokes.com
Instagram: @admandew
