Terry Tateossian had built everything the world told her she should want. Multiple seven-figure companies. National recognition. A growing family. But behind the scenes, she was barely holding it together.
Fatigued, inflamed, and out of alignment, she found herself trapped in a body and life that no longer felt like her own.
“I thought I had to burn myself out to succeed,” she says. “Until my body told me otherwise.”
Now, Terry is leading a different kind of movement—one where midlife becomes a doorway, not a dead end. After losing 80 pounds, healing her hormones, and transforming her entire lifestyle, she’s launched THOR: a wellness retreat and coaching brand dedicated to helping women reclaim their radiance after 40.
From Tech Founder to Wellness Architect
Terry’s first chapter was in tech—running media companies, speaking on international stages, and earning accolades from Inc., Forbes, and Entrepreneur. But after years of silent struggle, she pivoted into studying hormone health, quantum biology, and emotional eating.
“I realized wellness isn’t optional. It’s the business strategy.”
THOR, located on 50 acres of forest in Tennessee, offers immersive retreats with red light therapy, strength training, breathwork, and biohacking—all focused on aging in reverse.
Lessons from Terry Tateossian
1. Wellness is your greatest business strategy. Burnout isn’t a badge of honor. Terry’s journey proves that prioritizing health isn’t a detour—it’s the foundation for longevity, clarity, and sustainable success.
2. Strength is the secret weapon. Especially for women over 40, building muscle is essential—not just for physique, but for hormone balance, mood stability, and aging in reverse.
3. Track what matters. By learning how to track her macronutrients and understand her body’s changing needs, Terry took control of her health without fad diets or extremes.
4. Self-sabotage is subtle, but powerful. The internal dialogue matters. Transformation requires addressing the subconscious stories that quietly keep us stuck.
5. It’s never too late to begin again. Midlife isn’t a deadline—it’s an invitation. Terry rebuilt her body, career, and identity in her 40s. Your second act can be your best yet.
The Real Transformation Was Internal
More than diet or detox, Terry’s biggest shift came from rewiring limiting beliefs and healing self-sabotage patterns. Her coaching now blends mindset, nutrition, movement, and community.
“Midlife doesn’t mean decline. It can be your most powerful chapter.”
Her new podcast How Good Can It Get features radical stories of change and challenges listeners to reimagine their limits.
Giveaway
One listener will receive a free one-on-one coaching session with Terry—covering personalized hormone health, fitness, and mindset strategy.
Connect with Terry
- Website: www.thehouseofrose.com
- Instagram: @how.good.can.it.get
- Podcast: How Good Can It Get on Spotify and Apple Podcasts
