Ep279: The Strength of Being You with Travel Influencer Christina Galbato
July 6, 2021
With social media being a massive platform for interaction, it wouldn’t be surprising for someone to want to be an influencer. But with so many established people in the industry, where do you even start? Online Educator and travel influencer Christina Galbato says that it’s about knowing your niche.
Christina Galbato is a social media influencer, online educator, and digital marketing expert. After building a successful career as a travel influencer and working with brands like Ritz-Carlton, Mazda, and lululemon, Christina pivoted into online education. She built a 7-figure business helping thousands of women build careers influencers & bloggers. She has been featured in CNN and Forbes and was a speaker at AdWord 2020. She is also the host of the top-rated entrepreneurship podcast Her Life By Design.
Many would argue that boxing yourself into a single area would limit the things you want to do, but as Christina proposed “it just makes your content easier to reach.” Finding a niche to base your content on helps you establish the influencer you want to be.
“I always recommend that people get as specific as possible at the beginning of growing your page.”
She pointed out that planning your niche “overlaps between what you’re passionate and excited about, and what you’re knowledgeable about.” Doing research on what other people post on your targeted niche, being tactical about your content, establishing a connection with your audience, and building your brand from your line of expertise is the first step towards success as an online influencer.
“As an influencer, they (people) are looking for value; they’re looking for an industry expert to follow.”
But what if after establishing a brand for yourself, you want to expand your content, and dive into topics outside your niche.
Christina suggests that moving into new territory really depends on what you feel is best for yourself. She explains that, from experience, transitioning also means a change in your audience, but taking chances is part of the fun of influencing.
“You know that cheesy quote that’s like ‘people are in your in your life for a reason, a season, or a lifetime.’” She continues, “It’s the same thing with Instagram followers. Your growth is going to come from putting yourself in those uncomfortable situations.”