Many have scoffed at the notion of Snapchat seriously entering the business sphere. How could a self-destructing picture and video messaging app be profitable?
With over 150 million active users and 10 billion daily video views, Snapchat is now overtaking both Twitter and Facebook in popularity.
The mobile messaging app, currently valued at $20 billion, is rapidly becoming the go-to platform for millennials. More than 60% of U.S. 13 to 34-year-old smartphone users are Snapchatters, and their daily video views are tripling every 3 months.
So how exactly do you get started?
Meet Virginia Salas Kastilio, a Snapchat celebritywith a global following who’s made Snapchatting her full-time job. She’s partnered with brands like Nasdaq, Sundance, and Good Mag to promote their content and hook users onto their products.
Salas Kastilio reveals her secret to leveraging Snapchat for business results on the latest episode of Unconventional Life, Learn To Master Snapchat: The Untapped Mega-Marketing Platform.
Salas Kastilio is a trilingual nomad who has been to 15 different schools and traveled around the world. She hops from place to place every few weeks to keep a fresh perspective on things.
After a five-year career in the corporate world working for Apple and Oracle, she decided to devote her life to the research and spreading of happiness.
Salas Kastilio says she started using snapchat as a storyteller, filming micro-moments of her day that, when strung together, allowed her followers to feel like they really knew her.
“I wanted to take people through my day and also show them it wasn’t an act, I wasn’t pretending… It was a personal way to bring people into my everyday life and interact with them,”Salas Kastilio says.
Other Snapchat users resonated with SalasKastilio’s transparency — they could easily relate to her quirks, her humor, her flaws, and the everyday moments she shared. Her commitment to being herself and broadcasting her real life was what really caught on.
At just 26 years old, Salas Kastilio has already touched hundreds of thousands of lives through Snapchat. Below, she shares how you can get started and create your own impact with this platform.
Focus on 1-1 engagement.
The beauty of Snapchat is that it enables you to connect with your audience one-on-one. Don’t be afraid to send personalized snaps to people who frequently watch your Snapchat “stories”, or have been a loyal customer, or who reach out to you first. This is how you build relationships and a positive reputation. “You can have really great marketing but if you don’t have engagement you have nothing. It’s all about 1-1,” Salas Kastilio advises.
People want to see what you’re really like behind the public persona of your business. Take your viewers behind-the-scenes in a typical day at work, or at an event you throw. Allow your personality to come out so they can get to know you — they want to connect to who you are. Salas Kastilio says, “It’s probably one of the hardest things that we can do as humans, it’s just being yourself. It doesn’t matter what you’re passionate about or what kind of quirks you have, just show them, and the people that will resonate will find you.”
Reach out to Snapchat communities.
Locate groups on Reddit, Facebook, and other forums specifically created by Snapchat fans. Then join the conversation and invite them to send you a Snapchat. Salas Kastilio says, “I would post in the Reddit group and just be like, I challenge you to send me your worst selfie… may the odds be ever in your favor,” and people would send me terrible selfies and I would send them terrible selfies back. You know I would just think of little fun games to get people to find me.”
Tell a story.
The most watched Snapchat stories keep the viewer hooked from start to finish by showing a progression of events. Create suspense, add comedy, and do something surprising. You might even feature your products in your videos in a creative way. The more interesting your story, the more users will be drawn to your Snapchat and learn about your business that way.
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